LeoTwit New post via me Changes to Facebook?s search offer: Bye Bing, well hello Post search http://t.co/Rv3Pa1AMHK3 hours ago

OgilvyWW RT @ThamKhaiMeng: At the heart of great story is emotion. http://t.co/t4ny5oQ47x5 hours ago

LeoTwit Some musings on FB's changes to search: http://t.co/B7JPvpwP9R6 hours ago

LeoTwit Now blogging at Burning Head: some musings on Facebooks changes to search: https://t.co/yAdA9BweET6 hours ago

gemsie My latest on @LinkedIn here: 3 Life Lessons From 2014 http://t.co/KUYkpNbpom6 hours ago

makegood RT @nancyrotzel: "@PoPville: Props to Casey Trees and Volunteers who Planted more than 550 trees this Fall: http://t.co/OCbpu30b3O" @makego?7 hours ago

SocialOgilvy RT @ogilvydo: It's difficult to find a #ChristmasAd that reflects today?s diverse tapestry of family life -> http://t.co/xNQpYvenLA http://?8 hours ago

jbell99 Great summary of key Web design trends in 2015 like card design, material design, ghost buttons thx @econsultancy http://t.co/pPQcLKdWlL11 hours ago

jbell99 "LinkedIn is ideal for getting down to the nitty gritty of hyper-targeting" - Strong resource from @contently http://t.co/40xPNLm4Gf11 hours ago

pfasano RT @Adweek: Here are this week's 10 must-see digital marketing stats: http://t.co/Y0E7o2aSCs http://t.co/jSGRUQNkbR13 hours ago

jbell99 Be discoverable: Good in-the-weeds reccs for YouTube SEO http://t.co/9FBcTy4RX914 hours ago

gemsie Happy National Skimm day. Do you read @theskimm? It's brilliant, you should. Best daily news roundup eva #skimmlife http://t.co/I0kDDOWLS515 hours ago

pfasano Big congrats to @azeem & @PeerIndex crew on building such an innovative product + your new alignment w/ @Brandwatch #socbiz16 hours ago

pfasano #POI :: ?@Gizmodo: Twitter's reportedly teaming with Foursquare to improve location data: http://t.co/7LeogQXnea http://t.co/rKKwXO7X8C?16 hours ago

pfasano Are VPN and Messaging in your market 2015 plan? Awesome trend report here from @globalwebindex :: http://t.co/6wrLCXMGWy #socbiz17 hours ago

pfasano RT @TheDrum: .@tumblr reveals most shared sponsored posts of 2014: @ATT, @AXE, @IBM and more http://t.co/KHNxkRng1h http://t.co/559b3jrCQW17 hours ago

pfasano RT @WSJ: More parents to keep their children from becoming iPad zombies. Some toys that can help: http://t.co/Sl8sLRA9Uv http://t.co/oueSPj?1 day ago

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

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Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

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The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

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Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

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Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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