Barneylo Very inspiring - a reminder to take the opportunity to do right. "Against My Fear, I See That You Hope? http://t.co/2wy5L1l57I @ChinaFile11 seconds ago

SocialOgilvy Our #Chicago office hosted @WOMMA Wine Wednesday last week. Visit our #blog for more info and pics from the event! http://t.co/y8F23iHP9l3 hours ago

jamsalmeron " #Design is silence." I like that. I should trademark it :)3 hours ago

jamsalmeron 14) In advertising, you aim to be heard. Design is silence.3 hours ago

jamsalmeron 13) In advertising, the goal is to be clever so you can attract people's attention to help an organization sell more X or have + influence.3 hours ago

jamsalmeron 12) My training dictates that good design should be transparent: it?s aim is to ensure that the message (or function) is unencumbered.3 hours ago

SocialOgilvy Great advice, Lauren! RT: @Ogilvy: Do for ourselves what we do for our clients -@LCrampsie #AWXI #AWOgilvy3 hours ago

jamsalmeron 11) The expression in design always comes from the problem.3 hours ago

jamsalmeron 10) Advertising allows more ?self expression? for a creative director than design does.3 hours ago

jamsalmeron 9) I suppose advertising has its roots more deeply in art than in design (or more than design does).3 hours ago

jamsalmeron 8) Compromise is another word for finding balance between competing interests to solve a problem--not the idealized version of a problem.3 hours ago

SocialOgilvy "We are in an age where trust and authenticity are so important." - @LCrampsie #AWXI #AWOgilvy3 hours ago

jamsalmeron 7) Design is not just art. The art in design might be the art of the compromise, & the art of editing down.3 hours ago

jamsalmeron 6) There?s creative direction in product, user experience, type & environmental design. Here design reigns. In advertising, it serves.3 hours ago

jamsalmeron 5) But creative direction is not exclusive to the world of advertising.3 hours ago

jamsalmeron 4) In advertising, creative directors are notorious for sticking to their vision for a campaign.3 hours ago

jamsalmeron 3) Some say that a creative director should display an inability to compromise. I feel this needs to be clarified.3 hours ago

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

READ MORE →
Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

READ MORE →
The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

READ MORE →
Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

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Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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