SocialOgilvy New post on our #blog from the talented @melaniegt: Its More Than Just a Button http://t.co/JWIZ7zixa31 minute ago

gemsie Sound advice from @BrandParadox on how Nestle rolls with Facebook's algorithm changes http://t.co/C2lOyFZa5G2 hours ago

jbell99 I like the Facebook "SAVE" feature as it gives more control to the user and creates value in the feed. http://t.co/Y391xafSUp5 hours ago

matterssocial .@HillaryClinton tells a #Twitter Q&A that social media has the power to help resolve conflict between nations - http://t.co/tu0dpUKbPC7 hours ago

matterssocial Should You Take that #Selfie? A guide for #teens by @Jezebel - http://t.co/X63F6ry1Qd10 hours ago

OgilvyWW RT @JFredette: Good insight by @neo_Ogilvy's Sean Muzzy. | Instagram's War Against the Click. http://t.co/fGEfKkhELI @digiday @bklynmuzz12 hours ago

matterssocial YouTube star @MichellePhan sued for #copyright infringement over #music in her videos - http://t.co/i5Htc9Qust13 hours ago

matterssocial There?s a new internet #retailer on the world?s #smartphones, #tablets, and PCs. It?s called #Facebook - http://t.co/8aWS9tPq4515 hours ago

OgilvyWW RT @nikbirjukow: So proud! RT: @FastCoCreate "Which ad agencies have the biggest social media footprints? http://t.co/PKVNYPbnsM http://t.c?19 hours ago

OgilvyWW RT @OCHWW: .@Ogilvy was ranked number one in social media footprint by Canadian marketing tech shop @pivotstack: http://t.co/YrMxOEBzDM20 hours ago

ogilvypr We are so proud to celebrate @CGraves on his 3rd Atticus Award for his work "Brain Behavior Story"! Read more here: http://t.co/1qPxTUeB1O23 hours ago

jamsalmeron RT @FastCompany: Which Ad Agencies Have The Biggest Social Media Footprints? http://t.co/BSWe3Ngjuk1 day ago

OgilvyWW RT @Ogilvy: Changing advertising with a simple curve. #ClientWork for @IBM by @Ogilvy_Paris http://t.co/gLlHrQi0Qu1 day ago

pfasano "Your best work is your expression of yourself."- Frank Gehry1 day ago

OgilvyWW RT @Ogilvy: ?@tanyadejongh: Oh hey @Ogilvy! RT Social Ranking Site Creates a New Battleground for Agency Egos http://t.co/DasHkEtqUn?1 day ago

jbell99 Study fr MIT Sloan - "more than 90% said their co. leadership believes social can create powerful & positive change" http://t.co/d9WTZHtCml1 day ago

gemsie Brilliant leadership insights from @katcole of Cinnabon, via @nytimes http://t.co/1VAcRQU7gd1 day ago

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

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Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

READ MORE →
The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

READ MORE →
Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

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Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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