gemsie Thinking about an #Influencer Marketing program? My latest on the @Spredfast blog outlines foundational principles http://t.co/ae8jsEY2GH20 minutes ago

OgilvyWW RT @Ogilvy: ?@BetsyHubbard: Cool to see the original @Ogilvy memo suggesting slogans for @Nationwide -- #1 was a good choice http://t.co/7G?2 hours ago

pfasano Why It's Hard for Us to Stop Sleeping With Our Phones http://t.co/hCYroqUD8q4 hours ago

pfasano ?Everything should be made as simple as possible, but no simpler.? ? Albert Einstein7 hours ago

OgilvyWW RT @ThamKhaiMeng: .@TwitterSG I'm blown away! Honored to be amongst world leaders in Twitter's latest eBook. Take a look here --> https://t?7 hours ago

pfasano How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet http://t.co/GqCjFYixRP http://t.co/2s4hi0M9qB10 hours ago

ogilvypr RT @Ogilvy: Announced, O&M India is the top creative agency in Mumbai! --> http://t.co/pGxaVasuZM <-- via @Adweek http://t.co/8EXhjmMt2k10 hours ago

OgilvyWW RT @ThamKhaiMeng: Consumers now have more power in their click finger than the Roman emperor Nero had in his thumb.13 hours ago

LeoTwit Testing some of the new batch plum sauces (@ Lantana Shoreditch - @lantanaec1) https://t.co/rBw4Pxq00U http://t.co/As7VUsDLZd15 hours ago

LeoTwit Hi @Asi_Sharabi I'm in your (sidekick) manor visiting @slightlywinded17 hours ago

jbell99 Four Examples of Simple, Useful Content from Brands http://t.co/dshW3sMxyl17 hours ago

LeoTwit Just did my first #borisbike commute (I know...) thanks @CocoaRunners #addicted17 hours ago

OgilvyWW RT @TwitterSG: .@ThamKhaiMeng is featured in Tweets From The Top - Twitter for Executives eBook download: https://t.co/yzBccZUpNA http://t?1 day ago

matterssocial James Murphy partners with #IBM to create 400 hours of #music generated from @USOpen #tennis matches' #data - http://t.co/FQBWs2WMpK1 day ago

pfasano RT @RAIDERS: From a game-winning catch to a long TD run, Top 5 Plays of the Preseason: http://t.co/HgR91QQke9 http://t.co/e8to8G5MVL1 day ago

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

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Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

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The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

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Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

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Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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