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“And the Award Goes to”: The Golden Globes’ Biggest Social Media Winners

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If you watched the Golden Globes sans computer, you were missing out. Because beyond Ricky Gervais’ awkward one-liners and Natalie Portman’s awkward thank yous, there was a raging flood of original commentary and snarky play-by-play happening on Twitter.

But you don’t have to take our (celebrity-loving) word for it: According to Trendistic.com, 9 of the top 10 topics on show night were related to the Golden Globes, and 18 of the top 20 as well. (The non-Globes hot topic? The Jets. Seems rabid playoff fans still trump red carpet fashions.) Anyone who logged in to Twitter.com during the three-hour airtime was immediately greeted by a barrage of banter about what was happening on the TV, down to the most minute of details (poor Susanne Bier, the Danish director who won Best Foreign Film for her flick “In a Better World,” who will best be known at least in the Twitterverse as “the lady who flashed her Spanx onstage”).

But more than just the witty repartee, the Twitter element added new fun to a dying franchise (it’s no secret that award show ratings have generally been on the decline for years). Stars tweeted behind-the-scenes snippets no need to wait for US weekly’s next issue. (“#Starving. No food unless you got here at 3p. I was getting my hair done at 3p and then I took eons to get in because of security #starving” posted Jane Fonda.) Fashion editors tweeted their insta-reviews of red carpet looks no need to wait for Joan Rivers’ follow-up segment. (Big shoulders, long sleeves and sequins earned the thumbs-up, in case you were wondering.) Whether you followed mainstream outlets like E! Online or more renegade people like Michael K. from DListed, the dishy online discussion ran longer and faster than host Ricky Gervais’ own commentary, creating plenty of special moments courtesy of Twitter. So, who were the big social media winners and losers? Read below.

1. Chris Colfer. The adorable “Glee” star was the first winner to see a rousing Twitter response, which only grew after costar (and table mate) Dianna Agron tweeted a picture of Colfer at the table with his statue, and the star himself took to the site to issue a heartfelt thanks to fans, which was retweeted at least 1500 times, according to Tweetreach.com.

2. Jenny Packham, Calvin Klein and Marchesa. In the barrage of red carpet dresses, brands can have a hard time standing out from the pack. But a few key dresses Sandy Bullock’s ethereal gown from small designer Jenny Packham; Claire Dane’s perfectly bright pink Calvin Klein sheath; Olivia Wilde’s ultra-full Marchesa confection sent the Twitterverse atwitter, earning extra attention for those brands. (Of course, it had the opposite effect as well. The big losers? Jennifer Lopez’ showgirl sparkles, January Jones’ beyond- skimpy gown and Christina Aguilera’s Jersey Shore-esque look were dismissed before they even got to the dinner tables.)

3. Angelina Jolie’s lip gloss. It wasn’t long before there was a screen grab play-by-play of the candid moment. Before the actress had finished puckering her pout, beauty tweeters were buzzing over what the brand was — the consensus? little-know brand Chantecaille, who has yet to join the conversation — giving the moment more buzz than most Globe winners.

4. The Chateau Marmont. When Claire Danes whipped out her acceptance speech, an intrepid Tweeter noticed it was on Chateau Marmont stationery. More proof that even the smallest instance can earn a brand lots of attention with help from social media.

5. The audience at home. Because finally, us regular folks at home have a way to customize our viewing experience and, for those of us who choose to, even participate in it ourselves. And also, because no longer are the awards totally predictable and contrived, even when they are (looking at you and your fake tears, Lea Michele). See you at the Oscars!

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