Final Reflection – 9 Key Takeaways from #SXSW 2013 — #SXSWOgilvy

 

9 Key Takeaways from SXSW

Just Build It

New workshops at SXSW were an indicator of how important a technology core has become in marketing – new extended workshops at the event enabled a more hands on approach to topics such as HTML5 Mobile Apps, UX in a touch first world, prototyping ,and more. It is no longer “why responsive design” but “why not.” The community also talked in-depth about solving problems such as getting more girls into coding.

The Year of the Thought Leader

Austin attracted a new level of thought leader to this year’s event, with the keynotes determining the emerging themes of the event: Elon Musk – the South African born entrepreneur behind Space X, Tesla Motors and PayPal; Tina Roth Eisenberg, also known as @swissmiss and one of the leading voices on creativity; game industry veteran Julie Uhrman, founder and CEO of OUYA and Matthew Inman, the artist and author behind the comedy website The Oatmeal.

Making Memes Real – Mashable House

It is safe to say that Grumpy Cat was a stand out winner from the event.  Attendees lined up around the block for a picture with the chilled-out cat at the Mashable House. He was accompanied by Nyan Cat artist, Christopher Torres, who was drawing temporary tattoos of his artwork on attendees. Torres accompanied the biggest jerk on the Internet, Scumbag Steve, in photo opps and special performances at Mashable House. The popularity of the house with memes as superstars of the show shows the unmistakable impact of the web on popular culture today.

The End of SXSW Product Tourism?

This year there really was no big app launch. We saw the same players who were out there last year – Highlight, Lasso, Lanyard. Highlight was expected to join Twitter, Foursquare and Groupme in the line of SXSW winners, but so far has not lived up to the hype, matching strangers with very little in common and draining everyone’s phone batteries. Also outside of SXSW, the app didn’t seem to have much of a use case. This “product tourism” seems to be what products are now fighting against when it comes to launching at the event.

Yet More Marketing-Offs

It seemed to be a battle of the bucks in terms of which brand was the winner. Which brand had the biggest party, largest customized car or most elaborate pedicabs. SXSW this year did not allow onstreet activations so brands dominated the marketing conversation with big booths and concepts in the hallways and on the streets. SXSW regulars Chevvy and AT&T and current social media darling Oreo were among the heavyweights of marketing in Austin. There were fewer smaller companies risking bigger bucks on social marketing schemes, and certainly fewer of them launching real conversation-starter campaigns.

Overlap between film and interactive

A notable change this year was the overlap between the three parts of SXSW. There were many films being launched at the event, including James Franco’s new movie -Spring Breakers – with many movie stars and producers in the house making deals during interactive.  The entertainment industry’s effect was in full effect – with Game of Thrones pedicabs, and the actual throne from GOT prevalent throughout.

Wearable Technology Goes Big

There were many sessions on wearable technology and how it is about to go mainstream. This move has the potential to change our relationship to technology altogether by making it more discreetly and smartly integrated into our lifestyle. An integrated ecosystem of hardware manufacturers, software and service providers and developers, designers and fashion experts at SXSW discussed the intersection between clothing, functionality and technology being a big next area for growth.

3D Printing Continues Apace

3D Printing has been on everyone’s lips for a while now, and SXSW showed how it is rapidly maturing and enabling a wide variety of people and companies to design and create physical products at a rapid pace. The opportunities that 3D printing offers everyone from entrepreneurs to large corporations will be plentiful, and often economically advantageous. While many might think 3D printing isn’t a mature production technology, every in-ear hearing device for the deaf or hard-of-hearing that’s made today is manufactured using 3D printing techniques. Many parts used in unmanned aerial vehicles, and about 90 parts used on military F-18s are 3D printed. Watch 3D printing continue its charge into the mainstream.

What’s Next For SXSW?

This year the conference scales definitely tipped from being the smaller-but-getting-larger serendipitous meet up and inspiration fest to a large-scale marketing-led event, with brands at its heart.  Even South By itself has recognized that fact, with the launch of its own small spin off this year in Vegas – SXSW V2V. “Creative thinkers, entrepreneurs, investors, mentors, designers, tinkerers, believers and doers from all over the world” are invited in August to share the inspiration that propels their ideas forward – which was the original premise of the Austin event. What will that mean for us in 2014?

Final Reflection – 9 Key Takeaways from #SXSW 2013 — #SXSWOgilvy from Social@Ogilvy

Day 4 Reflection at #SXSW 2013 — #SXSWOgilvy

1. The art of the mash up, via Downton Abbey

The Mashup is a big part of life on the internet today. Creating the perfect Mashup requires creative skills and an irreverent creative eye. The team from College Humor talked about the synergies between visual content and music, and the techniques behind such pieces as their excellent Fresh Prince of Downton Abbey–CollegeHumor.com.

2. Shaq chooses the next big thing in social

The bigman himself put in an appearance at his first SXSW this year. The NBA vet has long been a force on Twitter, with a whopping 6.8 million followers. Also a shrewd business man, he bought a lucrative stake in Google before its IPO in 2004 & currently sits on the advisory board for Tout, a social media startup that lets users make and share 15-second videos. At South By, he launched a “Pitch Shaq” contest. He invited registered attendees to submit 15-second elevator pitches about their startups.

The winner was promised a personal audience with Shaq and possibly an infusion of his cash. Shaq said he had viewed more than 150 pitches and had chosen two winners: Beam, which makes a mobile video conferencing device that rolls around on wheels like a Segway; and Speakerfy, a social-sound app that lets you wirelessly sync music between different Apple mobile devices.

3. Sports gets social

Sports teams really were prevalent at SXSW 2013, talking on a wide range of topics from activating the new fan experience, the importance of compelling content all with sharing learnings across the different teams in mind. This ranged from discussions about the differences between soccer and football in social, the presence of UK teams such as Arsenal and Tottenham Hotspur to the MLB sharing its command center for digital content, which it uses to produce 250-300 pieces of content nightly.

4. Music is a’ coming

One of the core strengths of the SXSW experience is the concentrated intersection of the creative industries, from Music to Film to Interactive and beyond. As Interactive draws to a close the vibe of SXSW definitely shifts, with many more bearded faces arriving in Austin and the launch of installations such as The Spotify House. This opened its doors on Day 4 of SXSWi offering everything from Spotify Sessions, local food truck flavors, ping pong, giveaways + more. The Flavorpill + #FEED collaboration at the AMOA Arthouse was also notable – offering daily spin classes, yoga, and a juice bar in the mornings, then DJs and live music from the afternoon onwards.

5. The Computer Whisperer – Stephen Wolfram

Arguably one of the smartest men on the planet – Stephen Wolfram – talked about the future for his Wolfram Alpha computation knowledge engine, as well as demonstrated his upcoming Programming Cloud. He also indicated he was developing a mobile platform for engineering and mathematical applications.

Did you know Wolfram Alpha contains more than 10 trillion pieces of data cultivated from primary sources, along with tens of thousands of algorithms and equations?

Solving complex math problems is a particular strength: simply type one into the search bar, and the system produces an answer. Wolfram described its development and how he thought that it would require building something “like a brain.” In the future, Wolfram Alpha will become more anticipatory of peoples’ queries.

Day 4 Reflection at #SXSW 2013 — #SXSWOgilvy from Social@Ogilvy

Day 3 Reflection at #SXSW 2013 — #SXSWOgilvy

 

1. Is it time for social to disrupt politics?

Few politicians use social media as openly, or prolifically, as Cory Booker. As the mayor of Newark, New Jersey, he has used Twitter to interact with his constituents on a daily basis, responding to questions and complaints at all hours of the day. The mayor has also used his social presence to spotlight his 2012 food stamp challenge, and assist residents in the aftermath of Hurricane Sandy. At SXSW, popular speaker Booker called on the Government   to change, demanding it to move to a more collaborative model – a 2.0 structure, where the rest of society already is.

2. Google reimagines advertising with artcopycode

One of the most popular sessions was Google’s ArtCopyCode, a series of experiments to re-imagine advertising with speakers from Google, VW and Deutsch. This team talked through the new mantra for creativity – it is not enough today to simply tell stories, brands must add value for users – a great idea remains more important than all the technology in the world.   This was showcased by their very cool hacked shoes idea.

3. People – get creative!

Perhaps best known by her nickname “Swiss Miss,” graphic designer and entrepreneur Tina Roth Eisenberg was a featured keynote of the festival. Aside from running the popular design blog and studio Swiss Miss, Roth Eisenberg is the driving force behind nationwide events series Creative Mornings, collaborative workspace Studiomates, to-do app TeuxDeux, and temporary tattoo company Tattly. In other words, side projects are pretty much her thing.   She used her time to inspire creatives to use their enthusiasm to find success. Inspired by her Swiss aunt, a fashion designer and artist, she emphasized the importance of creatives surrounding themselves with other creative people saying, “Nothing  is more refreshing than being around people who are passionate about what they do.”

4. Fashion and technology collide

A prevalent theme has been the intersection of fashion and technology.  One such panel yesterday explored the democratization of high fashion and how it’s revolutionized the fashion food chain, from the designers and retailers to customers and their spending behavior. Speakers included Nina Garcia, Marie Claire Creative Director and star of Project Runway, and  Randi Zuckerberg, founder of Zuckerberg Media and producer of Bravo’s Start-Up. The panel talked about fashion bloggers vs fashion editors, huge growth of Pinterest (the consumer on Pinterest spends 15% more than a consumer not on Pinterest!), sustainable fashion and more.

5.  For start ups, it is less about the “ooh big new app” more about how to run your business.

The theme for start ups has been very focused around actually doing business rather than inventing “the next big thing at South By.” Start ups from all around the world have descended onto Austin to share and learn. Anthony Wood is one such example. Best known as the founder and CEO of Roku, he shared his experiences launching and helming a company that has revolutionized the content viewing experience for millions of people across the country. This spanned Roku’s evolution, from idea to funding, engaging users, working with major brands such as Netflix, Amazon and Hulu, and talking about remaining relevant in this rapidly developing market.

Day 2 Reflection by John Bell, Global Managing Director, Social@Ogilvy

Day 1 Reflection by Gemma Craven, Head of Social@Ogilvy New York

5 Trends To Watch For At South By Southwest (#SXSWi) 2013 – #SXSWOgilvy

Source: Uploaded by user via Social@Ogilvy on Pinterest

 

1. The Age of Context is Upon Us

The Nike+ Fuelband launched at SXSW12. The mountains of social data we generate combined with the rapidly evolving technology and devices we all own means we entering the age of context. How can social data make you and your phone smarter? How do apps such as Google Now (& Google Glass) easily take disparate data sources and help enhance your life? How does all this information make your life more efficient? This is a space to watch at SXSW this year to see any new product launches, emerging trends and discussions.

2. Gaming + Social = Mainstream Conversation

SXSW Gaming is the fast growing video game component of SXSW Interactive. It brings the world of video games to the mix in Austin, and is one to watch as the intersection between gaming and social connectivity spills over into the mainstream conversation at the event.

3. Social TV Strategy Expansion

Social TV is not a new topic but what is new is how TV shows have placed social at their core, and they appear aplenty in Austin this year. From Andy Cohen’s onsite episodes of Watch What Happens Live to panels from many in the ecosystem including the WWE, Conan, Deadliest Catch and TMZ, Austin 2013 is the place for the broadcast industry to get social.

4.  Twitter and Innovation Lead the Charge

Twitter first blew up at SXSW in 2007 – could this be Twitter’s year again at SXSW13? With the recent launch of its advertising API, the latest Synch Tweet collaboration with AMEX (client) and new direct marketing tools for brands are among many recent innovations to the many panels featuring Twitter at their core this year, it feels like the bird is certainly having a moment in Austin this year.

5. The Sky is No Longer The Limit

Space ships are in vogue this year, appearing in everything from commercials (AXE) to branded content (RedBull) – and at SXSW that trend continues apace. Elon Musk the CEO and chief designer at SpaceX, will keynote in Austin this year alongside panel appearances from five-time NASA astronaut John Grunsfeld, who visited Hubble on three missions; as well as experts in astrophysics, Microsoft’s Worldwide Telescope project, and Webb prime contractor Northrop Grumman.

5 Trends To Watch For At #SXSW 2013 — #SXSWOgilvy from Social@Ogilvy

Wednesday Word on Social: Social TV

Wednesday Word on Social: Social TV is by Gemma Craven, EVP and Head of Social@Ogilvy New York (@gemsie), and Geoffrey Colon, VP, Social@Ogilvy (@djgeoffe).

Here are five points discussed in the podcast:

1. How Twitter’s acquisition of Blue Fin Lab makes them a bigger player in Social TV with real-time analytics.
2. How reactive marketing or “newsjacking” during the Super Bowl is now a built in behavior for all live events.
3. How Twitter will evolve and be a bigger player in the real time/social TV space based on advertisers integrating hashtags to measure conversation in comparison to them using Facebook URLs.
4. Every live event and sporting event trumps the previous one in terms of Twitter engagement and activity creating a snowball of growth effect.
5. Television writers are now using sentiment on Twitter to determine the evolution of their stories.

Wednesday Word on Social: Social TV from Social@Ogilvy
Speaking of social media innovation, check out what we have planned for Social Media Week next week. Full schedule here.

Our weekly podcast is taped live from the Chocolate Factory office of Ogilvy & Mather in New York City. You can also download and listen from iTunes. Search “Social@Ogilvy” (on iTunes) or click here.

9 Tips For Building An Internal Social Media Team

Tip #1: Youth does not equal an understanding of brand management. The days of “just have the intern do it” when it comes to community management are long behind us. The community manager role is now part customer service, part brand custodian, part paid and owned media specialist, part storyteller. This takes experience. Choose a community manager who can live your brand and marry it to your business objectives as well as the overall marketing mix.

Tip #2: Measurement and analytics are no longer optional. You need to be able to report the results of your programs and an understanding of your fans/customers behaviors and how they are engaging with your company and brand to the C Suite. By including a social analyst on your team to do this, you can also prove the value of your own work and ultimately grow your social team. Make sure you invest in this role – and find talent with a true understanding of what analytics means to social (hint – this is a tough spot to recruit for, do it well).

Tip #3: Content is key on today’s visual web. Your social team needs to have an understanding of content and the different types of it – the “lightweight” content created by the Community Manager, higher-investment content (“heavyweight”) created by agencies and brand marketers and the service-oriented interactions managed by customer service. These types of content all have very different purposes and outcomes, and so your team must be able to manage internal and external partners in creating each type.

Tip #4: Use a Center of Excellence approach. The Social Media Center of Excellence (CoE) is a centralized program that provides resources, training, and strategy to a variety of business units that are deploying social media in order to reduce costs, increase efficiency, and provide standardization. This brings you the way in which you can scale social media internally. This is also the place for you to bring together bright minds from both company and agency alike, to focus on ongoing learning and best practices. The CoE can also be used effectively when looking at social across multiple regions, by again bringing in staff from overseas to train them on process and then sending them back to their region to share best practices there.

Tip #5: Ensure you have the right listening infrastructure in place. Social listening, more often than ever before, should be a shared function between different groups within the organization.

Customer care, innovations, HR and marketing/comms can all benefit from listening. They can be approached to pitch in on a Command Center type listening set up – a one location listening control room that brands such as Gatorade or Dell have used to great effect. By having a central resource and converting digital and social data into actionable insights that different business units can use, is at the heart of any world-class social media program.

Tip #6: Invest in training. In a fast-moving space, training is mandatory to ensure your team is up to speed on key trends, technologies and platforms in social. It is also vital to ensure they understand the latest techniques and methods. Industry bodies such as WOMMA now offer accreditation courses in areas such as compliance and community management. With transparency and accountability vital for any brand in social, your team must be trained to ensure they are being the true guardians of your brand.

Tip #7: Use your agency partners wisely. Agencies can bring you many things, from learnings and innovations, capacity, external perspective, content production, a wide range of experts that are not available in-house and more.

You should know your agency partners’ strengths and use them for exactly that – each one is different and you may need to draw on several to support your full range of social needs.

You also need to make sure they are properly supported so that they can be successful – achieve this by making sure they have accessible point person and manager internally as a guide to help them through processes and to obtain the information they need.

Tip #8: Think about different global staffing models. Put your social staff in the markets where the appetite is highest for social and it is being used by your customers and clients. This should mirror your existing marketing framework so they can be most effective – one solo social strategist in a market without any other support will not be successful.

This might be a centralized or decentralized model – again following your existing marketing infrastructure. Each company is different and so your social team make up will follow suit.

Tip #9: Look for hand raisers internally. Sometimes budgets will not allow for a large number of new hires in the social team all in one go (see #2).

Yet you may be overlooking gems already sitting on your doorstep in the form of passionate users of social media already working for you in a slightly different role. Look for socially powered staff, particularly in your PR or marcoms group, and see if you can shift them so they have a sole focus on social. These staff have additional value in that they already know the company, so the learning curve is less severe.

9 Tips For Building An Internal Social Media Team from Social@Ogilvy

2012 Social Media Recap; 2013 Predictions [Podcast]

 

What were the trends that shaped 2012 in social media? And what do we have to look forward to in 2013?

Gemma Craven and Geoffrey Colon aka the two GCs get down to the bottom of what made noise and what didn’t in the world of emerging media in 2012 in this special year-end podcast discussing 2012 in 30 minutes.

2012 Social Media Recap; 2013 Predictions by Gemma Craven and Geoffrey Colon [Podcast] from Social@Ogilvy

Our weekly podcast is taped live from the Chocolate Factory office of Ogilvy & Mather in New York City. You can also download and listen from iTunes. Search “Social@Ogilvy” (on iTunes) or click here.

9 Trends Happening RIGHT NOW In Social Media

 

While we often talk a lot about the trends in the future, particularly at this time of year when we are all prone (me included) to do our customary predictions post, here are nine trends that are happening in social media right now.

1. Brands are still using Facebook to launch products – We did it with the Ford Explorer two years ago and brands from Burberry with their fragrance launch to Heinz are now on board.

In fact when it comes to using social to create buzz around new products, Heinz and Cadbury are two of the brands to beat. Cadbury now defaults to social for all its product launches, having previously used Google+ and Facebook to build excitement around its new product lines.  And Heinz called on its Facebook community to help promote new variations on its Ketchup and soup products.

2. Super advocates are at the heart of programs.  Forgive my chocolate bias here, but Wispa used this to launch their new product, Bitsa Wispa. They worked with their most loyal fan to have her launch their latest product, differentiating it from the traditional product launches consumers are used to seeing, and encouraging Wispa fans to share the news with their Facebook friends. The photo of super advocate Kate Mead holding the new product has attracted more than 1,500 ‘likes’ and 278 comments, meaning the launch will have also shown up in their friends’ news feeds.

3. Celebrate the rise of the Famebook Fan. This focuses around the use of a natural, organic comment on a Facebook page and the creation of a campaign concept from it, usually adding a layer of surreal comedy to it. The Bodyform example  has been well publicized: after Facebook fan Richard Neil posted a tongue-in-cheek accusation of the company for altering the perception of what going through the period really entails, the brand created a parody video featuring their “CEO” who was directly responding to the fan’s comment.

4. Allow fans to control real world activations. Skittles is a brand that really has placed the fan and real world activation front and center in social media. Mob the Rainbow was a Facebook campaign that was created to activate and engage Skittles’ large social media audience. The program enlisted fans to take action on Facebook to take action by participating in real-life, physical events.

5. Listen and respond to controversial issues. McDonald’s Canada hosts online social media discussions around myths and connects with its customers directly. Since the campaign began, McDonald’s Canada has fielded more than 14,000 questions and responded with text on the website, photos, and the YouTube videos, highlighting the company as being open, honest and ready to deal with difficult questions.

6. Drive a new level of remarkable content marketing. My current social media brand crush is Red Bull. Felix Baumgartner’s Oct. 14 jump from the middle of the earth’s stratosphere, sponsored by Red Bull, made social media and space history. The almost 23-mile free fall jump set records, stunning and amazing people around the world, who reacted on social media. This represents a very specific content marketing strategy for Red Bull – remarkable content gets people talking and is shared, but is not about the brand or company itself. While Red Bull has now become synonymous with dare-devil adrenaline-based sports (we rarely see the brand talking about the product itself) and the jump is a prime example of how to focus content around a specific moment in time.

7. Instagram reaches young, visually-based audiences. Ben & Jerry’s is currently running a promotion that challenges fans to take photos that capture “euphoria” capitalizing on the fact that Instagram has over 100 million users and Facebook’s backing, making it ideal for marketers looking to woo a young demographic.  The winning photos will be featured in B&J ads in that person’s neighborhood. Smart, simple and bang on target for B&J’s target audience.

8. Pinterest is a good traffic driver but not for all brands. Sony’s Pinterest strategy began with research into what brand content was already being shared by its fans. This allowed the Sony team to plan its potential boards and analyze the assets they already had in its Flickr community, in-house and in its archives. The resulting campaign has seen an 800% increase in traffic from Pinterest to the Sony store website, 2.5 times the traffic from its Twitter account.  BUT it is not for all brands. It is very obvious this is a good use case for Sony. For some brands with different demographics – Pinterest still skews heavily female in the US –  there is not a clear use case.

9.  Memes enable responsive marketing. This approach to memes is something that is becoming an increasingly popular social tactic among large brands, capturing the popularity of sites like memecreator in a fun and brand-relevant way. Just look at recent examples jumping on the popularity of Carly Rae Jepsen’s track Call Me Maybe – from the shirtless A&F guys singing her song to Cookie Monster’s addictive ditty for Sesame Street. Both created a shareable relevant piece of content that is scrappy to produce and easy to share.

Do you have any trends to add to this list for right now?

[Click here to view on SlideShare]

Nine Key Takeaways from #WOMMASummit 2012

WOMMA Summit is done for another year, with over 400 marketers convening in Las Vegas for their annual pilgrimage to share best practices and case studies, and importantly, network with their peers in the Word-of-Mouth Marketing (WOM) space.

WOMMA is the place where trends are cemented, and importantly, brands and practitioners leave with learnings and takeaways to put into action in their own marcoms programs.

Here are nine key takeaways from the Social@Ogilvy team:

1. Focus on the 1%. Jackie Huba, author of Monster Business: Loyalty Lessons from Lady Gaga used Lady Gaga as a case  to demonstrate how focusing on the 1% of super fans develops life-long advocacy. She narrowed in on the “little monsters” epidemic, and the universal “monster paw” symbol known to Gaga fans around the globe. More importantly, she’s identified this 1% by focusing on WHY she does what she does, never backing down from the beliefs she shares with those fans — the desire of all to be accepted in the world.

2. Highlight the “why:” Gaga reminds us that each business has core values, and a reason, at its heart. By understanding and focusing communications on those values, brands can build loyalty and a passionate engine to extend reach to new fans, and drive advocacy and sharing amongst those existing ones.

3. CONTENT quality counts. In a busy space, low-grade content will soon be ignored. Pete Blackshaw, Global Head of Digital and Social Media of Nestlé talked about how fundamentals really matter in a crowded space, especially content. No pressure, but this content must also be remarkable. Patagonia’s #becauseilove campaign encouraged fans and customers to vote for the environment. By focusing on the brand’s “why,” and giving the co-creation tools to the consumer through in-person marketing turned social, Patagonia registered new voters who supported a cause at its core — the fight to protect the world we live in.

4. DEMONSTRATE ROI. While it is known that social media drives impressions and allows the spread of authentic recommendations, this must be translated into an exact ROI and dollar amount. Summit attendees agreed, there is no longer an excuse for not measuring the results of social media.

5. The C Suite still is not comfortable with social and digital media. IBM’s Carolyn Heller Baird presented the  IBM Global CMO Study showcasing the pressures that CMOs feel across the board, which include lack of comfort with social and digital tactics. Good internal (see Nestlé’s impressive Digital Acceleration Training or DAT) and external partners continue in their efforts to understand and support this.

6. Never underestimate the power of cascading benefits of social media projects, and work internally, as this means marketers can see the power of their ideas take on a viral effect, often in a positive direction. Pete Blackshaw sees this as a tool to ensure digital becomes an operating principle across Nestlé around the world.

7. ALL ROADS LEAD TO SOCIAL BUSINESS and some brands are driving in the fast lane. Todd Watson of IBM showcased how understanding the social nature of company culture and taking baby steps led to developing a social enterprise, which is an important place to start with social business. At IBM, what started with the inaugural blogger code of ethics turned into a full-fledged enterprise-level curriculum, with social at the core of IBM’s business.

8.  Take advantage of the world. Most innovation in social media is happening outside of the US. Brands from Coke to Nestlé and Skype, and more, talked about the need to immerse teams in work being carried out in different cultures, and by their teams to, in turn, bring innovation back to North America.

9. Crisis is a fact of life in social. John Bell, Global Managing Director of Social@Ogilvy, talked about a year in which he had seen more social crises than ever before.  Preparedness, transparency, the importance of fostering the 1% to come to the support of a brand, and integrated listening frameworks all emerged as important takeaways for brands in preparing for what may now be the inevitable social media crisis.

10. (OK, we said nine, but are throwing you an extra for good behavior.) WOMMA has many important resources for marketers, and at Summit launched WOMMAPedia: wommapedia.org. This showcases the WOMMY winners announced at the event last week. Check here to see the brands that were word-of-mouth-worthy this year and, key learnings you could take away.