Key trends in social media for 2015

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Well isn’t this lovely?

Just over a year ago now, Marshall Manson and I smashed our heads together for several hours and came up with a fairly lovely document covering off our trend predictions for the year ahead.

Such was the warmth of the collective feedback of said presentation, we’ve done it again this year. Hurrah and hurrah again.

The document outlines a brief review of those ideas as well as a more in-depth look at the thoughts, trends and predictions for next year. However, if you’re a big cheat and don’t want to read the presentation (seriously, what kind of monster are you?) here are the cliff notes:

Trend predictions for 2014: Review
Marshall and I scored four for four with, ‘Disposable Content’,Brand Banter’, ‘Facebook as a Paid Media Channel’, and a little thing called ‘Sub-dividing Communities’. Each and every one of them came true and, well, we’re pretty chuffed about that (the proof is in the deck below).

So without further ado, let’s move on to our Trend predictions for 2015:

Trend 1. Twitter Zero
Algorithmic content serving is coming very soon and, when it hits, and very much like Facebook before it, brands will need to understand not only what paid products are available but also how to use them.

Trend 2. The Video Battle Royale
‘Video’ was one of my ‘things that are not trends for 2015‘ however the BIG BATTLE FOR VIDEO AD DOMINANCE is 100% going to be a thing next year. With Facebook and Twitter both going all in on video-based ad products, we’re also predicting that Instagram’s existing ad products will also soon include video. Did you know Facebook outdid YouTube, on the video front, in 2014? We don’t think Google will let that lie… do you?

Trend 3. Teens & Anonymous Platforms
Less of a trend prediction more a piece of social / anthropological commentary, this section is about there now being a generation of teens who have grown up not knowing a world without an Internet. So what does ‘youth Internet’ look like? And why?

Check it out, you’ll see.

The presentation is embedded below.

And hey, tell us what you think on Twitter (@whatleydude or @marshallmanson) – we’d love to get your feedback!

2015 Trends from Social@Ogilvy


Facebook just bought WhatsApp: here’s why


Spoiler alert: it’s for the advertising.

And boy is Zuckerberg excited…as is all of Twitter.

The amount? $16bn in cash and stock.

“Facebook today announced that it has reached a definitive agreement to acquire WhatsApp, a rapidly growing cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares. The agreement also provides for an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees that will vest over four years subsequent to closing.”

Source: Facebook

That’s a lot of cheese. Two weeks ago, I wrote an article debunking a few of the myths around the alleged and imminent demise of Facebook. In it, I drew comparisons with the ‘mobile problem’ that Facebook had in 2012. It knew it had to fix it, and it did; two years later and over 50% of Facebook’s advertising revenue now comes from mobile. If you’ve read any of the trades recently, you’d be forgiven for thinking that Facebook now has a ‘teen problem.’ Today’s purchase is the first step in solving that said problem. Private messaging is the future and, while Facebook has already stated that it will let WhatsApp continue to operate independently post-acquistion (just like it did with Instagram), the advertising potential here is huge. I’ll give it a year before WhatsApp users are offered/asked/encouraged to ‘link’ with their Facebook accounts. And then you know what happens next…  

In a magical world, WhatsApp might not ever serve you ads, but I’m sure as hell its new holding company will use what you talk about in WhatsApp to serve you better ads in Facebook, that’s for certain.