Cannes Lions, the most prestigious international creative communications awards festival, kicked off this week showcasing more than 34,000 entries from around the world.
Major brands and agencies battle it out each year in June to win one of the highly-coveted Lion trophies presented at four award ceremonies throughout the week.
The Social@Ogilvy team is on the ground at Cannes, gathering insight into what some of the key messages are during this seven day festival.
Each day we are publishing our key insights over on the Econsultancy blog, so read our full day one recap there. It highlights four insights on what some of the top minds in the advertising and marketing worlds are thinking about in 2013.