Capitalizing on Location-Based Travel Rewards

Summer officially starts in one day, and I’ve got travel on the brain. Given the outrageous airfares and hotel rates I’ve seen of late, I’m looking to rack up as many points as possible through travel and hotel rewards programs. If you want to maximize point-earning opportunities or you’re in the travel or hotel business and looking for ways to expand your loyalty program, start taking advantage of location-based social networks.

Several loyalty programs are already in on location-based rewards. Intercontinental Hotels Group’s Priority Club® Rewards, Hilton HHonors®, and Caesars Entertainment’s Total Rewards® are among the rewards programs on Topguest, a platform through which users can connect their Facebook, Foursquare, Twitter, Gowalla, and Instagram accounts to earn points, rewards, and discounts.


In May, Starwood Hotels & Resorts extended its Starwood Preferred Guest® (SPG®) loyalty program to Foursquare. SPG members can connect their SPG and Foursquare accounts and check in to Starwood Hotels to earn bonus Starpoints, unlock Free Resort Night Awards, and win a resort getaway.

Incorporating geolocation into loyalty programs complements the typical rewards credit cards, online shopping malls, dining programs, and social media efforts perfectly. Now loyalty program participants have more ways to earn points while touting their favorite brands across social networks.

How are you earning points toward travel and lodging through social networks? What companies are doing a great job integrating geolocation into their loyalty programs? I’d love to hear your thoughts.

Published by

Nadia Dawson

Nadia provides digital strategy and engagement support on several federal government initiatives. Prior to joining Ogilvy, Nadia worked as an Associate at ICF International, supporting online and offline marketing outreach efforts for the Children’s Bureau and its Child Welfare Information Gateway clearinghouse. Nadia holds a bachelor’s degree in Sociology and Studio Art (Digital Media) from the University of Virginia. You can follow her on Twitter (@nadiadawson).