Thinking Social / Value

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Content and Pervasive Creativity

Ogilvy & Mather and Fast Company come together in a first-of-its-kind content partnership

The following excerpt is by Lauren Crampsie, CMO, Ogilvy & Mather. It first appeared on Fast Company.

In 1978, David Ogilvy wrote, “Great hospitals do two things: They look after patients and they teach young doctors. Ogilvy & Mather does two things: We look after clients and we teach young advertising people. Ogilvy & Mather is the teaching hospital of the advertising world.”

Now, of course, this is not 1978. Far from it. But what David described was the fundamental posture of an agency determined to teach its employees and the industry at large how to create great advertising. (Speaking of posture, David implored his executives to “lean in” during presentations decades before Sheryl Sandberg entered the workforce.) David’s teachings are just as much his legacy as is the agency he founded. His final book, Ogilvy on Advertising, remains a perennial bestseller in the category and the most popular advertising book of all time. It’s also the reason why, nine years ago, I joined this great agency.

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