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Copier Firm Boosts Sales 500% with #Twitter Effort

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This post first appeared on Creativity-Online.

For full disclosure, this work has been done by O&M Frankfurt.

In Germany, business to business photocopier machine producer Triumph Adler managed to boost its sales 500% with a Twitter-based campaign through Ogilvy & Mather Frankfurt that boosted awareness of its fast copying speeds. It created a Twitter account, and then copied the tweets of its clients immediately as they appeared, with the message “Copies Faster.” It copied more than 50,000 tweets over three months and got a 10% click through rate from prospective clients, while 20 per cent became followers of the brand on Twitter.