We met with Heather to talk about the evolution in travel booking online, due to the huge growth in peer recommendations, and the continued growth of travel clubs such as Jetsetter. Jetsetter is a community of travelers that provides members with insider access, knowledge and exclusive deals on vacations.
Heather describes how social media is used by her team, the travel brands she sees as doing well in the space and makes her predictions for the future of social travel.
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