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Facebook F8 and What It Means For Brands

For years, Facebook has been the key driver in the way users and businesses behave and interact in social media. And from the announcements made at this year’s F8 conference, they plan to maintain this level of influence and become an even more integral part of consumers’ and businesses daily lives.

But what do these announcements mean for brands engaging on the platform?

In the paper below, Michael Mangi, Senior Vice President of Interactive Technology at Social@Ogilvy, and Peter Fasano, Managing Director of Social@Ogilvy North America, review the key announcements from this year’s F8 conference and the implications each has for brands and the industry as a whole.