Facebook has launched a new structure for global brands, using a new feature called Facebook Global Pages. This new feature allows for one global Facebook page to track insights and metrics across all of its pages. And thereby, have the opportunity to understand fan behavior in one single place and for each page.
Also as part of this change, Facebook offers users a better localized experience, while letting the brand maintain its global presence. Users will automatically be redirected to the most relevant brand page, based on their geographic location, and brands will be able to link to the main global page with a single vanity URL.
The purpose of the POV below is to:
1. discuss the implications of Facebook’s Global Page feature for brands,
2. provide strategies for how brands can leverage this new feature, and
3. provide suggestions in light of this announcement to make content management for Facebook more effective.