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83% of Facebook’s UK Daily Users on Mobile: That’s how many?

Source: TechCrunch

Posted yesterday on TechCrunch, Facebook’s Daily Active Users (DAU) for mobile make up a staggering 83% of all active users.

First off, that’s a MASSIVE NUMBER.

Second, we need to dig a little deeper. As Josh Constine states ‘To be clear, total stats count each individual user as 1 regardless of whether they accessed from desktop, mobile, or both. Mobile stats count each user who accessed via mobile, whether or not they also accessed via desktop.’
What this means is that while they’re not exclusively accessing Facebook via mobile*, 83% of overall DAU do at some point access via mobile. That is still a huge number.
What does this mean?

1. Surprise, surprise, UK users access Facebook from their mobile phones
2. If you’re a brand using Facebook to speak to your users (y’know, through building apps and stuff) you better be thinking MOBILE FIRST – but again, this is not news
3. A genuinely surprising amount of new openness from Facebook means that we should be seeing more data like this in the future.
Hurrah and hurrah again.
For nearly all brands working in social media, the Newsfeed Algorithm (as it is now known) is one of the key factors in helping define the way they interact with their fans and customers via Facebook. And while many of these brands (and their agencies) find the algorithm to be a frustrating hindrance, with the ever-moving goal posts for maximum engagement, Facebook is simply trying to give the best experience to those customers that matter most – its users.

Remembering that will be key to all brand success, both in Facebook and out of it.

PS. Reading this on your mobile? Quick! Check Facebook! 😉
PPS. Contrary to popular opinion, this isn’t ‘the first time’ Facebook have admitted this algorithm exists. They did that back in 2010.
*To get the exclusive number, you’d need Facebook to release a deep dive on this image. But they haven’t done that yet. So we wait.

An earlier version of this post originally appeared on