3d print baby

Getting Social @ Ogilvy with Nicky Szmala, K1ND

As the the Internet of Things (IoT), virtual reality, 3D printing, and robots become increasingly present in our everyday lives, innovation as a brand will be vital to remaining relevant and top of mind in consumers’ lives.

We caught up with Nicky Szmala, creative partner at innovation agency K1ND (pronounced One Kind), to learn more what his team does and what he sees as the future of innovation in our industry.

S@O: In 140 characters or less, tell us what everyone should know about K1ND.

NS: K1ND is Ogilvy & Mather’s innovation agency in Asia Pacific. We’re helping brands grow by creating consumer experiences and new products empowered by technology.

S@O: What do you think K1ND will be doing this time next year?

NS: I think demand from brands in terms of strategic advice on innovation will increase. Instead of an afterthought it will become an integrated part of the communication planning process. That’s the only way to stay ahead of the competition and catch trends before they become mainstream.

S@O: Name one prediction for the future of the advertising, PR, and communications industry.

NS: The Internet of Things demands to be present in new contexts, like smart homes, and provide value to consumers beyond entertaining brand messages. It’s exciting because it allows us to get closer to customers and create or plug into ecosystems as well as new platforms (think of ‘Works with Nest’).

S@O: What was your last update to a social media platform?  

NS: A 3D print from an ultrasound image lets a blind pregnant woman know what her baby looks like.

3D printing

Source: Huggies Brasil/AdWeek

That’s the power of technology.

S@O: If you could be Facebook friends with anyone in the world, who would it be?

NS: I think it would be Elon Musk because he is working on solving really big ideas. The Powerwall is just genius and might solve our energy consumption problem on a global scale. Also Lei Jun (CEO of Xiaomi) because he empowers China’s youth with affordable technology. Finally, Jack Ma (CEO of Alibaba) because 60% of the things that come to my home are either bought on Tmall or Taobao (another 30% come from other eCommerce sites in China that wouldn’t exist if he didn’t create such a big success story).

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