Global Study by Social@Ogilvy: Why We Share

There is nothing more human than sharing, but what exactly triggers us to share content on social networks? Which country shares the most on social media? What content is most popular to share? How do emotions influence what is shared?

Teaming up with SurveyMonkey, Social@Ogilvy examined social media sharing behaviors of 6,500 people in 16 countries.

Here is the definitive report on what people share and why they share it, including:

– The reasons and motivations behind sharing content online
– Local and cultural differences in sharing behavior
– How to make your content more likely to be shared

Does this research hold true for your country?