“If you can’t advertise yourself, what hope do you have of being able to advertise anything else?” – David Ogilvy
This year Ogilvy and Mather was the most discussed brand at the Cannes Festival of Creativity. We earned over 390 million impressions, crafted the 2 most popular tweets, ensured #OgilvyCannes
was the most used unofficial hashtag and our Worldwide Chief Creative Officer, Tham Khai Meng
, was the most talked about Cannes speaker on social media.
and Jennifer Hubbard
, Social@Ogilvy content and strategy veterans, were part of the team that helped Ogilvy become the most talked about brand online at the Cannes Lions. Spoiler alert: their top 10 tips are below.
You can find more detail behind how the team did achieved this success, and how you can apply those lessons to your brand. If you’d still like to learn more(!) Adam has shared an insightful recap on LinkedIn.