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Join Us: Ogilvy NY Business & Innovation Hub #SMWNY

Social Media Week is in full force around the globe, and while Ogilvy is hosting and sponsoring events in every region, we especially hope you’ll join us in NYC on Thurs., Feb. 16 as our New York Headquarters becomes the #SMWNY Business & Innovation Hub. We’ve got a full day of exciting panels and events with some phenomenal sponsors and special guests that you won’t want to miss…

9:00-11:00am
The Agency of the Future followed by Social TV

Marketing demands new skills for the business leaders of today — particularly in social media. Join Ogilvy leaders to discuss what they are and how they apply across key marketing and communications industries — social tv, social CRM, mobile and video distribution.

Social TV is one of the most important emerging technologies, so how have technology companies joined forces with the content producers and distributors? What changes to content creation are being made in order to utilize the full benefits of Social TV? What is the data story revealing? how will social media change the consumer viewing experience? How can advertisers take advantage of this new consumer behavior?

12:00-1:00pm
We’re All Social Now: How B2B Marketers Can Get with the Conversation (hosted by LinkedIn)

Businesses now realize that the old B2C playbook — talking to consumers instead of engaging them in conversation — is an outdated model. The social revolution has swept the industry. Now it’s impacting B2B marketing, too. So how do B2B marketers adjust their strategies? Is there a difference in the way workers interact with their professional versus personal networks online? This panel will explore the kind of differentiated marketing programs leading companies are putting into place and lay out the new roadmap for engaging followers in a B2B world.

1:30-2:30pm
We All Have Influence Somewhere: The Next Great Social Media Transformation

Influence measures based on social data are creating new opportunities to identify and activate influential people by their interests, passions and affiliations. As the line between Friends and Trusted Strangers blurs, engaging with influential people provides avenues to spread messages, deepen customer relationships, and perform research in real time.

In this session, Kred CEO Andrew Grill and a panel of senior marketers will discuss the science and philosophy behind Influence, and why used properly it is an essential tool for building rich engagements and brand loyalty.

4:00-5:00pm
Social Commerce is Here, Is Your Brand Ready? (hosted by Buddy Media)

Ninety percent of all purchases are subject to social influence, and social media is the number one activity online. So how should your organization integrate social into your e-commerce strategy? What works and what doesn’t? This panel will cover how to implement programs that turn social connections into revenue and conversions.

– Increase revenue using Facebook, Twitter, YouTube and social share buttons
– Generate content that promotes engagement and conversions
– Make e-commerce a social experience

We hope to see you there!

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