Leaders / Gemma Craven

Executive Director, Social Customer Engagement, OgilvyOne

New York | North America

Over 13 years of global digital, marketing and public relations experience, with the world’s leading brands including IBM, Microsoft, Unilever, Gap, AOL, and News Corporation in Europe and USA. Closely follow the changing digital and communications landscape, while keeping up-to-date with consumer trends and behavior to bring the science of human behavior and relevant insights to all client engagements.


North America

Wednesday Word: Converged Media

What is converged media? Isn't it just the paid, owned, and earned model that many marketers have been ...

North America

What About Face-to-Facebook?

  The recent frenzy of acquisition and consolidation in the social media space is reminiscent of many other boom ...

North America

SXSW 2013 - Should You Be There?

Since interactive was added to the South by Southwest line up in 1994, SXSWi has ballooned from a smaller, ...

North America

The 6 Truths Of Social Commerce

One of the much discussed topics during Social Media Week New York this year was social commerce. While in ...