Three Reasons Why Agency Pros Should Attend Academic Conferences: My Takeaways from the 17th Annual Public Relations Research Conference (IPRRC)
This month, I had the pleasure of attending and presenting at the 17th Annual International Public Relations Research Conference ...
Word of Mouth: Breaking Through the Clutter
With more than 40 sessions and four keynotes in three days, word-of-mouth practitioners gathered from around ...
Our Take on Facebook's Recent Developments (And, Why Not, Instagram Video)
Just returning from a long vacation? We have you covered.
Facebook has made considerable changes to its platform that ...
#Reaction: Facebook Hashtags for Brands
On Wednesday, Facebook announced it’s roll out of Hashtags. Like on other social media platforms (Twitter, most notably), ...
Rebranding the Community Manager - The 7 Skills of a Community Director
This post first appeared on Advertising Week's Social Club blog.
Last week, as part of Social Media Week (#...
POV: Facebook Graph Search
[Video source: Facebook]
Facebook announced Graph Search, a new form of search based on users’ individual social graphs. The ...
Passing the Red-Face Test for Social Pros
While studying strategic issues management in grad school, one of my professors encouraged my fellow classmates and I to ...