Thinking Social / Value

7

Years of thinking social archives >

Mobile + Social = Mocial

This post first appeared on WOMMA’s All Things WOMM blog

Mobile Drives Adoption of Social Media in 2012

If a company wants to connect at a faster pace with its customers in social forums, it should build a mobile engagement and content strategy to reach them at a faster clip.

In a recent study released by Nielsen, consumers now spend around 20% of their total time online using social networks via their personal computers and 30% of their time online visiting social networks on mobile. In addition, time spent on social media in the U.S. across both platforms grew 37% to reach 121 billion minutes in July 2012, up from 88 billion minutes in July 2011.

Mobile devices are aiding in growing these numbers, with consumers’ time spent using social media mobile apps and mobile websites accounting for 63% of the year-over-year growth. Forty-six percent of social media users say they use their smartphones to access social media, and 16% say they use social media on a tablet.

This makes the need for all social campaigns to think “mobile first” in order to capture this growing dynamic.

Here are three key takeaways for adopting Mocial:

  1. When thinking of social programs, think mobile first. More consumers are engaging at a more rapid rate on mobile devices than ever before.
  2. Time spent on social is synonymous with mobile. When people login, they are 30% more likely to be accessing through a smartphone or tablet than a PC
  3. Social TV is no longer a fad. Engaging on social networks while watching TV is a behavior picking up steam with just under 50% of tablet/smartphone owners.