This week’s data issue of Adweek prominently features OgilvyEntertainment’s touching short film “Solutions for An Aging Population” for client IBM. For his column “The Spot,” Adweek author Tim Nudd examines how the branded content piece was orchestrated – from ideation to execution – and the collaborative partners involved. In particular, Tim uncovers why Ogilvy used longer-form storytelling to showcase our client’s technology in action
In the words of OgilvyEntertainment’s President Doug Scott: “Short form film, or long-form content, really lets you open up a topic…A storyteller can truly allow the topic, the character and the story to give a full view of what the brand is trying to convey.”
Learn more about the project on OgilvyEntertainment’s blog here.