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Our Take on Facebook’s Recent Developments (And, Why Not, Instagram Video)

Just returning from a long vacation? We have you covered.

Facebook has made considerable changes to its platform that affect how brands and consumers use the social network. As marketers, we are responsible for staying up-to-date with the latest developments affecting the world’s most popular platforms and communicating the implications to our clients.

You may have missed the introduction of Verified Pages, new Insights, hashtags, and the phasing out of Sponsored Stories. Moreover, video for Instagram has launched as a competitor to Vine, Twitter’s popular micro-video app. We covered this on Friday but here’s a little more in depth report.

So, before you upload those vacation photos to Facebook, catch up on the latest developments to Facebook and some considerations for brands and marketers. A must-read for the summer!

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