Thinking Social / Value

7

Years of thinking social archives >

#SMWOgilvy Went Trending on Twitter During These Panels at Social Media Week

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5 Tips on Tweeting from an Event

Source: twitter.com via Social@Ogilvy on Pinterest

Social@Ogilvy’s plan was to activate our offline panels on Twitter. By posting quick tips online and offline, as well as making use of other tactics (stay tuned for a blog post on 5 Tips on How to Activate Twitter at Events), #SMWOgilvy became a trending topic in the United States on Twitter approximately 20 minutes into our first panel on Wednesday, February 20. At the end of Social Media Week, the total metrics for hashtag #SMWOgilvy received 14.1 million impressions from 4,715 tweets (1,759 Twitter users participated).

To dive a bit deeper, the engagement for #SMWOgilvy consisted of the following:

Now, to the invitation infographics and recorded panels.

Tumblr Panel with David Karp, CEO and Founder of Tumblr

Top 7 Things to Know About Tumblr

Source: new.livestream.com via Social@Ogilvy on Pinterest

A Conversation with David Karp, Founder of Tumblr: Brands Connecting Inside the Index of Passions

  • John Bell, Global Managing Director, Social@Ogilvy

Evolution of Community Management Panel

7 Skills of a Community Director

Source: socialmediaweek.org via Social@Ogilvy on Pinterest

The Rise of the New Community Manager: A Discussion with Ford, Whole Foods, iHeartRadio, and Ogilvy on the New Brand Role

 

Google+ and Caterpillar Live Google+ Jam Panel

Google+ and Caterpillar BIG FACTS

Source: socialmediaweek.org via Social@Ogilvy on Pinterest

The Live Google+ Jam with Caterpillar Panel

  • Gemma Craven, Executive Vice President, Social@Ogilvy
  • Dan Schreibstein, Vice President, Social@Ogilvy
  • Kevin Espinosa, Social Media Manager, Global Marketing Services, Caterpillar
  • Deitra Mara, Head of Social Solutions, NA, Google

Do’s and Don’ts of Social Customer Care

Source: Uploaded by user via Social@Ogilvy on Pinterest

The Future of Social Customer Care Panel

  • Evan Shumeyko – Director, North  American CRM & Customer Engagement at OgilvyOne Worldwide
  • Jeff Simmermon – Director of Digital Communication, Time Warner Cable
  • Phil Blum – Social Media Customer Care Manager, Time Warner Cable
  • Dave Evans –  VP, Social Strategy at Lithium Technologies
  • Rebecca Lieb – Digital Advertising and Media Analyst at Altimeter Group