Social Digest - Email is exciting

Social Digest – Email is exciting!

Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the plunge…


  • Facebook will factor trending topics and news into its “served to” formula for content. In summary, this will give lower priority to user content, and higher priority to breaking news stories that are receiving high engagement – a step in the direction of the Twitter world.
  • Spotify to bring takeover video ads into the mix (see what I did there?)
  • Views for the top 100 YouTube channels have grown 80% in a year


The Big Apple


In other news…

  • Blackberry’s upcoming Passport smartphone now has a price tag. I’d imagine anyone with oddly-shaped pockets will now be on the edge of their seats
  • Harrods launches Stiletto Wars – basically Candy Crush for shoes
  • Random, and not really social-related, but in the age of smartwatches, “real-time” and OH NOESSSS IT’S 11.02 AND I WAS MEANT TO BE ON A CALL AT 11.00, I really love the concept of the watch that tries to get you to stop counting the minutes. This is Slow


Just for fun

  • Bad fan art. My favourite was Nick Cage, until I saw David Schwimmer and was instantly reminded of this.
  • And finally, this squirrel just became the king of the photobomb


Worth a Watch

  • This guy played 99 Red Balloons using JUST RED BALLOONS

Infographic of the Fortnight

The life of Steve Jobs


Vine of the Fortnight

Just a plane wrapper


GIF of the Fortnight

Here’s looking at you, kid

Social Digest - Email is exciting


À bientôt


P.S. To finish, here’s a long-ish read for you… but one that’s worthy of Social Digest’s title: email is exciting, and it’s definitely, definitely, definitely not dead