Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week, treat yourself to some social media wins and fails, plus the usual goodies from the likes of Snapchat, Instagram and Vine. Nom nom nom…
3 THINGS YOU NEED TO KNOW
- Ads on Snapchat – because, well, it was only a matter of time. (But perhaps the more important thing to consider is whether Snapchat’s right for your brand). In related news, Snapchat achieved a $10bn valuation despite virtually no revenue
- Twitter opens up analytics to everyone. So go ahead and check the number of impressions on your latte art photo (mine only got 56 so clearly I need to up my game)
In other news…
- Vine “grows up” with a new suite of video editing tools, including the ability to import video. Am I the only one who thinks this is actually a real shame for the platform, and Vine may lose some of what made it so interesting to start with (i.e. that it forced us to be creative without editing tools)?
- Amazon bought Twitch for a cool billion
- Here’s why Uber could be more valuable than Facebook someday
- If you saw a TechCrunch article titled “This is the worst app in the world”, you’d probably give it a cheeky click right?
- Was “Genie, you’re free” bad for the brand?
- Have Volkswagen figured out how to get you to dream about their new car?
- Another one of those “how to go viral” pieces, this time from YouTube’s head of culture and trends
- Greggs (UK bakery chain) handled a social media crisis like pros. Take note guys and gals
- Ever checked for parody accounts of your brands? This is what happens when you don’t
- Is Snapchat about to be stripped of its invaluable ‘tap and hold for video‘ patent?
- Really nice: Marriott’s new tables match up guests with LinkedIn interests, encouraging business travellers to look up from their devices and engage with humans (with help from MIT’s Mobile Experience Lab)
- Matt Damon uses the Ice Bucket Challenge to tackle a different issue
- Spotify launches in Canada. “Aboot time”
- GIFYouTube… exactly what it says on the tin
- It seems Google’s driverless cars have been designed to exceed the speed limit
Just for fun
- China are growing pears that look like babies (I know this is random, but seriously, you need to see these pears)
- Just donate the money: people whose ALS Ice Bucket challenge went a little wrong (number 5 made me giggle for about 10 mins. Then I saw number 6 and fell off my chair)
- Oh the irony (number 18 is my favourite)
- Meet the browser extension that tells you the WiFi speed at hotels before you book
- Minimalist posters of some of the most incredible humans ever to walk the Earth. See if you can guess who they all are
- Eye Of The Tiger played on a dot matrix printer… Oh yeah
- And finally, I think you’ve got something on your face
Worth a Watch
- Parkour on two wheels in 15 seconds
- Careful when you’re taking that selfie… you never know who might be watching (<– this isn’t what you think by the way)
Infographic of the Fortnight
Vine of the Fortnight
GIF of the Fortnight
See you in two weeks