Social Digest – The true cost of Comic Sans


Because everyone loves a good font anecdote right? No? In that case, you should probably just close this window right now. Still here? Okay let’s get started then… welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London.



  • Facebook is testing a Satire tag so you know what’s real and what’s not
  • 12 brands killing it on Snapchat (By the way, in case you’re still in denial about Snapchat, a recent Comscore report found that with 32.9% penetration, Snapchat was the third most popular social app among 18-34-year-olds, behind Facebook and Instagram, but ahead of Twitter, Pinterest, and Vine. So pay attention)


In other news…

  • Last time Samsung poked fun at Apple’s screen size. This time, they’re having a giggle about… well… you’ll see
  • Greggs (UK bakery chain) handled a social media crisis like pros


Just for fun

  • This couple used #ShareACoke to make a special announcement
  • Anagramatron – the tumblr that finds tweets that are anagrams of each other, so you don’t have to. This is worth a click


Worth a Watch


Vine of the Fortnight

Table Tennis


GIF of the Fortnight

Sorry but I simply can’t find the words to describe this one…

Social Digest - The True Cost of Comic Sans


Cheers, see you in a couple of weeks,