Social@Ogilvy Hosts Bingo Night

On Thursday, Ogilvy & Mather Hong Kong celebrated the launch of Social@Ogilvy with 200 VIP guests in Bingo-tastic spirit at the “Unofficial Closing Party of Social Media Week.”

Social@Ogilvy Asia-Pacific Director Thomas Crampton, Ogilvy & Mather CEO Adam O’Conor, and David Ogilvy himself welcomed guests to toast the exciting fun, fame and business opportunities of Social Media.

Under the glow of viral videos and social media memes projected around the venue, guests were encouraged to grab a custom Bingo card and stamp and play Buzzword Bingo to win a Bingo Night t-shirt.

After Marion McDonald, Asia-Pacific Planning Director for Ogilvy Public Relations Worldwide, brought down the house with a social media song to the tune of “Another One Bites the Dust,” and guests shot down tweets about Social Media Week in “Twitterhunt,” a motion-based interactive game built by the Ogilvy team.

The party brought together a mix of influential attendees that went well beyond advertising to include some of Hong Kong’s most prominent academics, journalists, business and creative minds. Thanks to all who turned up. We had a blast!


Ogilvy Hong Kong CEO, Adam O'Conor, and Regional Planning Director, Marion McDonald, having fun at Bingo Night

We were joined by the crew from Facebook, Jayne Leung, Terry Iu and Benny Chu

Ogilvy PR APAC CEO, Steve Dahllof, and APAC Social@Ogilvy Director, Thomas Crampton, getting social

Guests played Social Media Bingo throughout the night

Props from our photo booth taking a rest

Regional Asia-Pacific Social@Ogilvy Team

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Jenna Boller

Jenna is a Regional Strategy Director at Social@Ogilvy, overseeing Asia-Pacific and based in Hong Kong. In her role, Jenna is responsible for leading regional social media training initiatives, directing results-based campaigns spanning multiple APAC markets and guiding the overall development and growth of the social media team. In addition, Jenna has focused a large amount of time on helping luxury brands such as Armani, Chanel and Swire Properties, leverage social media and online Word of Mouth in Asia-Pacific. Jenna's past experience spans technology and B2B sectors, having recently developed social media strategies for Intel Corporation, Cisco Systems and Adobe Systems. Before moving to Hong Kong, Jenna worked out of Ogilvy’s San Francisco office where she led the four-time award-winning Intel Insider program, a group of online influencers ranging from parenting and lifestyle blogs to consumer technology bloggers. In her work with Ogilvy, Jenna has also worked on digital crisis communications, advising BP on building a social media strategy from scratch during its crisis in the Gulf of Mexico in 2010. Prior to joining Ogilvy, Jenna was an account manager at Page One Public Relations, where she led social media marketing programs for enterprise technology startups. Jenna contributes to Asia Digital Map, and is the author of Communicating Sense, a blog on social media marketing and Web 2.0. She has a Bachelor’s degree in History, Literature and the Arts from Stanford University and is an avid food blogger in her spare time.