Ogilvy at CES 2013

Suit Up For CES 2013: Your Coverage Guide

Don’t call it the “Consumer Electronics Show” anymore. 156,000 people will descend on Vegas this week for CES 2013 and despite the TV’s – 3D, Ultra HD, Internet connected and more – this isn’t about discrete boxes. Software, content, contextual computing (e.g. driving), “human verticals” (e.g. healthcare and fitness), next generation entertainment and so much more will vie for attention amidst the 1.9 million square feet of showspace.

I will not be attending. But Ogilvy & Mather and Social@Ogilvy will be there and will be covering our experience on the floor to make it easier for all of us to weed through the clutter, get a daily summary of what matters and feel connected to the show.

The show is huge. Any experience that can boast Vinton Cerf, Google’s Chief Internet Evangelist, Lemmy Kilmister (yes, from Motorhead) and Snooki is a big smorgasbord. Each of us would do well to make a list of trends to pay attention and let the other stuff fall by the wayside.

From a digital marketers pov, I have outlined 7 trends or experiences I will be watching for during the week. You can check them out on my post: Filtering CES 2013: This Marketer’s Guide to What Matters

  • More SocialTV and the Second Screen Experience
  • More Connected Automotive
  • Next Generation Entertainment Content
  • Attentive Computing
  • Connected and Enabled Healthcare and Fitness
  • Appy Hour
  • Eureka Park

As for connecting to coverage to make you feel like you are there, here are the must have resources:

Ogilvy & Mather

We will have a team on the ground, as well as a few speakers, presenters. They will be tweeting and posting longer content throughout the show. All of it will be filtered from a marketers perspective.

Ogilvy at CES Blog – Look for daily posts from our team on the floor

Ogilvy at CES Twitter – Follow daily activity including some in-session coverage

Social@Ogilvy Twitter – We will be tweeting about coverage as it intersects specifically with social and digital marketing

CES 2013

The CES Twitter Handle

CES Google+ page where you should expect some interesting Hangouts throughout the show

CES Facebook page for routine updates

CES Instagram account – I am guessing that these will be cross-posted to Facebook

CES Blog stories of the big event

CNET at CES 2013

You can follow any of the individual Twitter handles (about 50) from this page.

The following is a short list, I find valuable:

CNET – The best of everything at CES.
CNET News – Live-tweets from major press events and all the top stories.
CNET TV – Live coverage of press events, product videos, and CNET shows.
Crave – All the gorgeous gadgets.

CNET at CES – the Twitter List of various reporters and sources

What stories will you be following?