School of WOM 2011 Takeaways: The Fallacies of Best Practices, Common Sense, and Influence

Fresh off the conference floor from this year’s School of WOM, it’s difficult not to feel conflicted as a digital communications professional. However, I’ve come to realize the true value of most conferences isn’t in the “Ah-ha!” moments, but rather the reflection. I don’t ever want to walk away from a gathering like WOMMA’s yearly event with notebook full of answers. If I did, I could have easily learned those lessons in a book or a blog post. A valuable conference in this industry is one that spurs discourse, rumination, and plenty of brow-furrowing.

What concepts stirred the pot during the 2.5-day event? Find out after the jump.

Showing off my artistic ability (or lack thereof) with a talkable nametag

Crayola provided crayons so we could show off our artistic abilities (or lack thereof)

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