If you don’t know what that greeting means then you missed the Internet this past week. Which means you may have also missed the Mobile World Congress and the 10,000th Republican Debate. But ALSO these things happened:
- You can passive aggressively express emotions on Facebook now
- If you were thinking if only this ad on Facebook would get bigger and take over my screen – dreams do come true
- The best Snapchat tutorial comes from a 13 year old
- LinkedIn turned it up with a new TV campaign at Sunday’s Academy Awards (GO LEO!)
- Mexico is using Periscope in the most amazing way
- Google is making your search a LOT faster
Have a wonderful week!
Now You Can Create & Send Videos Privately Via DM
Shortly after enabling users to search for and send GIFs in tweets and direct messages, Twitter introduced the ability to capture and share videos in direct messages. The move brings Twitter closer to video-heavy messaging apps like Snapchat. >>Read More
Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App
Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So, it introduced Canvas, a full-screen ad experience built for bringing brands and products to life on mobile. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load. Canvas removes constraints that low-power mobile sites put on content. Facebook Canvas allows interactive elements like animations, carousels, product catalogs, tilt-to-view images, and videos. Canvases appear linked to from News Feed ads on iOS and Android, and Facebook is evaluating how to expand this to other versions and apps such as Instagram. – Facebook for Business
And those emoticons finally launched. More here.
Snapchat Enlists Nielsen to Track Ad Campaigns
Specifically, Snapchat will be able to provide brands and agencies with Nielsen Digital Ad Ratings, which can track how many people a given ad campaign reaches. Meanwhile, Snapchat ad tech partners Innovid and Sizmek will each supply ad tags that allow more detailed tracking of how many times individual ads are delivered in campaigns. (source: WSJ)
Also the funniest thing we read all week about Snapchat courtesy of Elsbitch and Bitchamen Hoeson. Seriously read this or risk being a NARP.
LinkedIn Debuted Its First TV Commercial During the Oscars
The 30-second spot debuted during the Academy Awards telecast on Sunday. It’s an inspirational ad bouncing off a finding by NASA that 3 million LinkedIn users qualify to be astronauts. BBDO San Francisco handled the creative for the ad, which is expected to air also during “Shark Tank” and “Fresh Off The Boat.” (Ad Age)
BuzzFeed Creates Its First All-Video App
BuzzFeed launched a new mobile app, BuzzFeed Video, so viewers can watch all their videos in one place. Until now, this content has been exclusive to Facebook and YouTube. There are two sections to the app, one for individual trending videos and the other for shows you are subscribing to. BuzzFeed also plans to use their own native player in order to collect more data about user activity and more flexibility to deliver a customized user experience.
Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
In order to enhance the user experience, Pinterest has launched updates to its movie and recipe Rich Pins to continue gathering helpful data within each pin. A Rich Pin is a pin that includes extra information right on the Pin itself. The movie pins will add information such as: rating, cast members, and [http://Must-watch Movies]movie reviews. Because 90% of Pinners are saving food and drink recipes, these pins will be enhanced with cooking times, serving sizes, and ingredients.
Only 17% of the Fortune 500 Are Active on Pinterest
Although many Fortune 500 companies are active on Facebook and Twitter, why do so many forgo Pinterest? (Study)
Tumblr Has a New CTO: Brian Murphy From the New York Times
Tumblr has hired Brian Murphy, former VP of engineering at the New York Times, as the company’s new chief technology officer. Read More
YouTube is Launching a New Tool That Lets Filmmakers Blur Out Any Object
YouTube is launching a custom blurring tool today that will let filmmakers blur out any object in their videos. Read More
Mexico City Officials Are Shaming Litterbugs and Parking Hogs on Periscope, and People Love It
Mexico City police have failed to keep the capital’s unruly residents from invading streets and sidewalks with their illegally parked cars, security details, and trash. So officials are resorting to the shaming power of social media. Read More
Google+ (Well, Google)
Google Joins Race to Speed Up Mobile Delivery of News Articles
When you conduct a Google search on your smartphone for a newsy topic — say, “Donald Trump” — the results starting on Wednesday will include a horizontal carousel of news articles, each with a little lightning bolt icon and the letters AMP at the bottom. Click on any one of the articles, and it will come up immediately, with no wait. The fast-loading format is the latest effort by online publications to solve a problem that is the bane of smartphone users everywhere: Most mobile web pages take too long to load.
AMP achieves its remarkable speeds in two ways. First, it requires web developers to use a narrow set of web technologies to create pages. Second, it serves pages from its own servers, at least when you visit an AMP page via a Google search. Sites that follow these specifications to the letter will receive special treatment from Google. That sounds great for publishers who have decided to build AMP sites, but there’s a catch: if readers decide to share a link to an AMP page they’ve clicked on through a Google search, the link points to Google.com (for example, google.com/amp/yoursite.com/yourpage/amp), not to your site. With its AMP search results, Google is amassing content on its own servers and keeping readers on Google. (Source: New York Times and Wired)
Also: Why Google AMP Is So Much Faster in Three Dramatic Charts