How To Engage Millennial Content Creators

With a population of 148 million strong in the U.S. alone, Generation Z (68 million) and Millennials (80 million) hold $244 billion in spending power. And 95% are online. ALL THE TIME.

The most influential group among this audience is not traditional celebrities, rather they are now more enamored by social media stars. In fact, a survey conducted in 2014 showed that YouTube stars are more popular than mainstream celebrities among U.S. teens.

So what does this mean for brands?

These creators are able to speak to their audiences in a way unlike any engagement we’ve seen before. The personal connection and level of influence is widely unmatched by other types of influencer engagement.

For brands looking to connect with teens and Millennials, strategies must evolve to engage this younger, entrepreneurial group of social video influencers. Some examples of companies already doing this are Intel, who partnered with YouTube star Miranda Sings on promoting their Pocket Avatars messaging app, and HP, who engaged YouTube star MayBaby to run a laptop giveaway.

We spoke with Max Polisar from Awesomeness TV, a media company that collaborates with these creators on producing content, about what must be taken into consideration before engaging new-age influencers:

  • Be prepared to trust the creator as content director – While they own distribution, they are also creators. They don’t want to be walking commercials because when the brands leave they still need to manage their communities.
  • Know your goal for the audience – When you are thinking about aligning against a creator you also want to be aligned against their audience.
  • Devise a single clear call-to-action – Do not have multiple calls to action that fragment the audience. Keep it simple and clear.
  • Think multi-platform (YouTube, Instagram, Facebook, Twitter, Tumblr, Snapchat, Vine, Meerkat) – While many creators started from one platform, the power of next generation video distribution models are all part of their micro–community.
  • Support the content syndication – If you are going to invest time, energy, and dollars to produce content and get viewers, be prepared to support it with paid media and PR.
  • Understand the content is the community – You can’t always control the conversation or delete posts. Remember that once it’s out there, it’s out there.

Will this new generation of creators make other influencer programs become obselete? Tell us what you think in the comments below.

Inspiring #OpenUp Moments with Coca-Cola in the Middle East

Ramadan is essentially the Super Bowl of the Middle East. It’s the single busiest marketing time in the Muslim world. Companies typically dedicate 20% of their annual media spend to the month of Ramadan. Shortened work hours and decreased energy as a result of fasting leads to an influx of online media consumption. In fact, time spent online increases by 35% and social media usage increases by 30%.

Coca-Cola wanted to show their commitment to their Muslim consumers by launching a regionally relevant Ramadan campaign that would break through the clutter and create a meaningful dialogue. First, we needed a social insight.

Expectations are something Arabs live with every day. They’re expected to be engineers, doctors or lawyers, just like their fathers. They’re expected to be formal around their elders, even their own grandparents. Sometimes, they’re even expected to marry someone their parents have chosen for them. With all these pressures, there is a lot of tension that gets kept bottled up. We decided to go to the root of this tension: the fact that they don’t tell each other how they really feel.

We wanted to show real people addressing real family tensions. Through influencers, we wanted to invite our audience to #OpenUp; to speak the unspoken and have a real connection with those who matter most.

But influencer relationship management is an immature practice in the Middle East. Despite the abundance of talented bloggers, strategic, engaging and ethical influencer programs are rare. Often times, bloggers are paid to collaborate with brands, leading to inauthentic and scripted results. We needed to stay true to Social@Ogilvy’s Blogger Code of Ethics, providing a true value exchange for our influencers through meaningful and impactful experiences.

We found two highly authoritative and influential people who were struggling with their own inability to #OpenUp, Instagram sensation – Ascia AKF – from Kuwait and MENA Top Chef – Chef Badr – from Saudi Arabia. The value exchange was strong. They would have the opportunity to inspire thousands of people throughout the region by partnering with a global brand that had the resources to tell their moving story in an impactful way. In exchange, these influencers not only physically let us into their homes and willingly promoted the campaign on their own prolific channels, but more importantly, they allowed Coca-Cola candid access to their personal family life. Together, Coca-Cola and the influencers truly partnered to co-create content and inspire others to #OpenUp.

Ascia AKF Video:

Chef Badr video:

When Ascia posted a clip of the video to her own Instagram, she received more than 22,000 post likes and 3,000 comments within one day. During the two weeks, the videos received more than 1 million views. Additionally, there were more than 580,000 social media interactions (likes, comments, shares, retweets), attaining more than 11,000,000 social media impressions. There were thousands of social media comments in which people exclaimed their inspiration.

The most exciting result, however, was the 42% increase in Coca-Cola’s most important global metric – Brand Love Score – during the month of Ramadan. This was the highest increase in Brand Love Score Coca-Cola MENA has ever experienced. Meaningful engagements really are the way forward. Have you faced any challenges with authentic influencer work in your market?

Photo source: https://flic.kr/p/44dYb4

SMW Presentation Recap: Engaging Influencers & Developing A Successful Online Earned Media Program

Processed with Moldiv

Earned media is a term typically associated with traditional public relations professionals attempting to place client news in major news outlets.

However, social media practitioners are taking the tried and true practice of media relations and giving it an online spin using influencers.

Partnering with influencers can be a valuable and important piece of a brand’s social media activity. They can tell compelling stories about your company or steer prospective customers and brand advocates to your services.

social@Ogilvy’s Liz Caradonna recently spoke with Eric Huertas from CDW at Social Media Week Chicago about best practices for influencer engagement. Liz and Eric shared a number of tips and strategies on getting an influencer campaign off the ground to deliver meaningful earned media results:

1. Establish a Clear Objective

Before embarking on any influencer program, ask yourself why you are doing it. Do you want to increase share of voice? Maybe change consumer perception of your brand? Or, do you need to attract new customers? All can be achieved with influencer programs, but be sure you know exactly what you want to produce before building and implementing your campaign.

Also, always establish Key Performance Indicators (KPIs) before and during your programs so that you have clear metrics for measuring the success of the influencer program.

  • CDW’s objectives for its influencer program were to engage influencers to create expert user-generated content about CDW’s products and services and to increase authentic online conversations about CDW as an IT solutions and services provider.

2. Identify the Right Influencers

While this may sound a bit obvious, it’s a strategy that is often overlooked. It’s important to take a clear and deep look at influencers across different mediums and marketplaces (online and not) to identify who are the people that are influencing your customer’s purchase decisions. Using tools like Twitter lists, Klout and Radian6 can help you identify and narrow down your influencer targets.

  • With CDW’s specific objectives, they needed to leverage technology influencers with strong reputation and expertise and partner with them to develop content that highlighted the company’s solutions capabilities.

3. Create Value for Influencers

It is vital to establish a value exchange with influencers. They are often times going above and beyond for your brand, so it’s important to provide them with something unique that they can share with their constituents. The value exchange must be something that they will benefit from and will be meaningful to them. Think about creating a one-of-a-kind experience for influencers that they can share with their followers.

  • CDW invited four tech influencers to spend a day at CDW’s headquarters, giving them exclusive, “behind-the-scenes” access to the company’s warehouse, configuration center and Technology Experience Center. This brought CDW’s offerings to life by showing influencers first-hand all that that company does, while giving them value in the form of visibility and exclusive invites and content.

The CDW program led to increased impressions, social engagements and link clicks. CDW also benefited from the in depth and detailed influencer posts about its solutions and services offering, meeting the objectives that the company set for the program.

We are seeing more companies— both B2B and B2C— exploring new and creative ways to reach target audiences through influencers and online earned media. It’s something that more clients are working with us on, and seeing success.

 

Celebrities Suing Brands for a Tweet: Katherine Heigl vs. Duane Reade

This post was written by Karthik Srinivasan, the National Lead for Social@Ogilvy India.

Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this.

Duane Reade - K. Heigl Tweet

The reporting around this news, in US, is oddly about how the actress is a tough person to work with and more about her as a person, than the merits or nuances of the case – very tabloidy, than meaningful.

But this is a very important case, in my view.

For instance, if a particular phone brand is being used in a film, because – there is a scene involving a cellphone in the script and they gotto use some phone – can the phone brand use a snippet or photo from that film (where the phone is displayed) in their Facebook/Twitter page along with the line, ‘Actor X using our phone in Y movie’?

Or, should the phone brand reach the film’s publicity team, ink a deal and then use it?

Similarly, if a celebrity is sporting a particular brand of sunglasses (which the film’s or his/her personal stylist picked for him/her), can the sunglasses brand pick the photo of that celebrity wearing it and make it social media content?

Or, should they engage with the celebrity’s image managers and sign a deal, and then do it?

In both these cases, and in Heigl’s case, a for-profit brand is using a celebrity’s name (plus photograph) to enhance its brand value. It is equivalent to saying, ‘Hey look fans/followers… this celebrity is using our brand… so you should/may too, if you like him/her!’.

Where this communication happens is actually immaterial, in my opinion. Just because a brand updates its social media properties every day, twice a day, it doesn’t mean that channel is vastly different from say, a printed advert or a TVC. It is all a brand telling its audience something about itself. The crux anyway is, is the brand using the celebrity to enhance its reputation? If yes, I’d wager the celebrity deserves a cut in the promotional spend, even if it costs zilch to create that communication for Facebook (or Twitter), unlike a print advert or TVC where media, creative and production charges are involved.

Let me play devil’s advocate now – what if an employee from the brand puts the photo (in the 2 examples above) in his personal Facebook profile and Twitter timeline?

The argument would be interesting – individuals cannot afford print or TV advertising, or do not have the wherewithal to do advertising for the brand they are working with. But they sure have the means to use social media to do promotion for the brand they work with – after all, it takes just a phone with internet connection to do so.

So, how would things be different if an employee does it, and not the brand’s handle online?

Let me throw another spanner here. Katherine would not sue a publication if it has her photos… she gains in terms of publicity/visibility and the magazine/newspaper gains too, from her celebrity status. Now, can Duane Reade argue that their Twitter handle is an effort towards making the brand as a media vehicle? After all, brands-as-media (or brands-as-publisher) is a valid trend, right?

So, if a Cosmopolitan can sell copies by having an actress’ photo in it, why can’t a pharmacy chain do the same, in their own media vehicle online? Can we argue that the core business of the pharmacy chain is to sell drugs and not being a media vehicle?

Interestingly, Heigl’s lawyers invoke section 43(a) of the Lanham Act, which states,

“False designations of origin, false descriptions, and dilution forbidden

(a) Civil action

(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which—

(A) is likely to cause confusion, or to cause mistake, or to deceive as to the affiliation, connection, or association of such person with another person, or as to the origin, sponsorship, or approval of his or her goods, services, or commercial activities by another person, or

(B) in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person’s goods, services, or commercial activities,
shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.”

What they specifically invoke is how Duane Reade’s audiences (on Twitter, in particular) will react to that tweet. Will they go, ‘Oh, here’s a harmless pic of Heigl walking out of a Duane Reade store that Just Jared had shared’?. Or, will it be, ‘Oh I loved Heigl in Grey’s Anatomy. If she buys her drugs from Duane Reade, perhaps I will too, instead of Walgreens CVS!’.

More than the question about affiliation, or endorsement, it is the angle of permission, or the lack of it, that interests me in this case. Should Duane Reade seek permission from Heigl for putting that photo up on their social media properties? Just Jared, the paparazzi website, did not. Why? Because it is a media property, that’s why? Can Duane Reade claim the same thing… that their Twitter handle is a media property and not just a brand channel?

In any case, Heigl is not the only one. Sandra Bullock has an earlier (2012) lawsuit where she alleges that the brand ToyWatch uses her name to advertise a watch that she wore in the film The Blind Side! Now, recall my example using the sunglasses!

This is a fascinating case to watch! I’m eagerly looking forward to the arguments used in this case, for and against Duane Reade.

Meanwhile, another celebrity clearly has no problem in associating himself with Duane Reade… in fact he says so, on Twitter and Duane Reade has retweeted his tweet too!

Piers Morgan addresses Duane Reade

PS: I see a LOT comments pointing to the way Duane Reade has framed their tweet – that it seems to imply an endorsement than just putting up her photo. This is a fair question, but let me turn it around and ask this: is it ok for Duane Reade to print a photo that Just Jared had shared online, add a note below the photo saying, ‘Thanks Katie Heigl, for shopping in our store’ and putting it up in the glass doors of *all* Duane Reade stores in America? I assume that amounts somewhat to putting up a tweet, regardless of how they frame it. But, is that – a combination of a printed photo on all stores + a seemingly harmless and thankful text – kosher? How would people walking by assume this gesture to be? Endorsement?

The Device is the Message: The Story of the Tweeting Bra

All women know that self-examination is crucial for the fight against breast cancer. Still some forget all about it. To help our client, Nestlé Fitness, to remind women about self-examinations we came up with the idea to create a wearable device – the first bra that Tweets!

The lucky person to wear the prototype was a famous Greek talk show host named Maria Bacodimou.

Maria was responsible to wear, charge and of course, unhook the bra each time she needed to. At the very moment she unhooked the bra, the bra tweeted a reminder as well as information about self-examinations to her 170k followers.

And since the Tweeting Bra is a unique piece of smart underwear, it shortly became a hot topic around the world. Mashable.com, The Huffington Post, The Independent and CNN were among the 1 million+ websites and TV shows that featured stories about the campaign.

When we considered why the Tweeting Bra campaign was so successful and widely covered we arrived at four key learnings:

1 – Take the Headline Test

Always ask yourself: Is my idea worth writing about it? As soon as you have an idea, write it down in the same way the media would write about it. If it makes sense, it might get media attention and create earned media.

2 – Solve a Problem

People are open to share ideas that creatively solve real problems. Your ideas should always try to solve an existing problem instead of just communicating it.

3 – Do it for Real

If you want to get media attention you should always try to create newsworthy campaigns. All the campaigns that have received media coverage were not fake. They did it for real.

4 – Find a Cultural Tension

Connect with people by finding relevance in popular culture. The cultural tension behind the Tweeting Bra campaign was our relationship with technology.

Writing a New POEM

 

Poetry Photo

Photo credit: http://www.flickr.com/photos/ashleigh290/

 

I am still figuring out what to do when I grow up.

But today I am taking another step forward: I will be taking a new role as the leader of Social and Content for Ogilvy West. Still based in San Francisco, but overseeing this new practice across a region that includes also Los Angeles, Sacramento and Denver.

I loved my past 8 years at Ogilvy PR as Global Technology Practice head. Loved the people, the clients, the opportunities to work across so many different cultures and challenges. Did I love everything? Was everything perfect? Of course not. No job is perfect, but I felt like a citizen of the world and have been part of an amazing team; I just loved it.

However, when I was offered a new position, as part of Social@Ogilvy, I just said, “Let me think about it. OK, I am in!” I didn’t hesitate. Why?

Because the most exciting time for the integration of social, content marketing, analytics, mobile and why not, good old-fashioned “earned media” is NOW.  Because this is the time where data can really help to identify insights. Those kind of insights that propel strategic thinking and pragmatic creativity. Where ideas can be brought to life through what I believe in most, and have been preaching for the last many years: that brilliant storytelling and content ultimately changes attitudes and behaviors.

As our global world becomes socially smaller, do I want to be in the center of this integrated, expanding and boundless universe?  Absolutely.  As part of the award-winning Social@Ogilvy team, I will look forward to bringing my global experiences and networks together to develop innovative integrated media solutions to solve clients’ marketing and communications problems. And I am very excited.

Recently I appreciated the word, “POEM,” through a new lens as a way to describe the new converged media world we live in – Paid Owned Earned Media.

Maybe, that’s what I’ll do when I grow up. I will be a Poet.

Community Manager Appreciation Day Data Recap #CMAD

In 2010 Jeremiah Owyang, Partner, Altimeter Group, started Community Manager Appreciation Day (#CMAD). As a Community Manager 3.0, this day is very much appreciated, but I’m certainly not the only one who felt this way.  Community Management is a growing profession and skill set. This growth is evident from LinkedIn, as they report a 46% year-on-year growth.  With that being said, it didn’t take long for #CMAD to go trending on Twitter, which makes Community Managers and marketers wonder – what does the data look like?

Jeremiah tweeted midday:

Our Community Manager (me) responded:

So, what does this mean for the Community Manager 3.0?

A few days earlier, Social@Ogilvy did a Tweet Chat with WOMMA about community management and influencers, and in just one hour, #WOMMAChat went trending in the United States. It accumulated more than 5.5 million impressions over 1,400 tweets.

For those looking to game the Twitter Trends algorithm, it seems a quick burst of organic tweets is the goal. For our #WOMMAChat, we went Trending in the United States at about 45 minutes into the chat with approximately 900 tweets containing the hash tag #WOMMAChat.

Here are three quick tips to add to Mashable’s 10 qualities of a Community Manager, before we dive into some more of the data behind #CMAD.

Tip #1: Although they say multitasking “is largely an illusion” and it can’t be done. The Community Manager 3.0 has to multitask; there is no choice. These managers have to create, observe, analyze, adapt, respond, and then create again. Some of these tasks happen simultaneously, while having to wear many hats.

Tip #2: Get to know analytics tools. This goes a bit beyond Google Analytics, which is great for monitoring websites. Tools like Radian6 or Sysomos provide a larger scope of the conversation on the Web.

Tip #3: It’s a Community Manager’s job to have a deep awareness of content strategy and the psychology of their audience.

Some data behind #CMAD

#CMAD on 1/28/13 received an estimated 72.9 million impressions from 15,450 Twitter mentions.

As we move further into Community Manager 3.0, we’ll see that the Community Manager is actually a business leader.  As John Bell, Global Managing Director, Social@Ogilvy, put it,

“We talk about the next generation of Community Managers (CM 3.0) having responsibility for Facebook ad spend. That is just one responsibility that is coming. But just that one elevates the role significantly, as the premium offerings in Facebook and Twitter are increasingly becoming a hybrid of art and science (see my thoughts on the CM pay scale). At the end of the day, these ad platforms are about delivering valuable content to more people. The CM 3.0, responsible for story content in social channels, will want to control that.”

Best Practices for Influencer Engagement

This post first appeared on WOMMA’s All Things WOMM blog

These are a few tips to help you build, manage, and nurture successful relationships. Working with influencers is like working with any other client or colleague; communication is key, set expectations clearly, and maintain flexibility.

1. Be Friendly

A large portion of the success of the influencer relationship relies mainly on the working relationship you develop with them throughout their experience.

2. Use the Phone

It’s important to stress this point. Phone is best to ensure clear communications and set expectations. Emails can be used for follow-ups, details, and quick notes.

3. Keep It Simple

Messaging and influencer programs can get clunky. If you’re confused or think it’s a stretch, so will your influencer. If the influencer is confused, then you cannot ensure the goals of the program to be carried out successfully. Thus, it is better to create a solid messaging concept from the beginning.

4. Understand What is a Good Value Exchange

There is an obligation to abide by WOMMA ethics. This can constrain financial payment or consultation. Remember, it is your responsibility to create an opportunity for influencers to get a real experience with the brand. Providing real engagement and offering an exchange of real value to the influencer will show respect of the influencer’s time and position.

5. Nurture the Relationship

Relationships evolve. Influencer participants can become spokespeople and brand ambassadors. When you have an established relationship, you can also work with the influencer on future programs and tap influencers if you need an immediate resource.

A Key Takeaway

Don’t forget that influencers are representing the brand. The individual relationship with the Influencer is so important, because ultimately, the influencer will associate their interactions with company employees and representatives as a reflection of the larger brand.

Stop Engaging the Mobile Mom. Start Engaging the Social Family

I spent last week at the Marketing to Moms conference in Chicago. The agenda covered expected topics. How technology affects family time. How to reach the “mobile mom.” What her mood and mindset looks like throughout a day. And case studies. Lots of case studies. Overall, it’s a good conference. Great content. Great connections.

Truth be told, though, I think a lot of strategic and creative discussions around “reaching mom” or “reaching dad” miss the point. Those kind of campaigns are about more than a channel choice. About more than how your social effort is seeded with the right influencers. About more than allocating enough budget to a specific platform.

It’s about a fundamental shift in attitude. Because, increasingly, saying something to moms says something to dads. And vice versa.

At M2Moms, I spoke about dads’ rising engagement and influence. This seems to fly in the face of the cultural conversation, as the recession has had an outsized impact on men and Hanna Rosin’s “The End of Men” sits on shelves and Kindle queues.

But the truth is that men are talking about fatherhood and family in a way we’ve not previously seen. Gender definitions are broader. Communication to both parents clatters and converses its way across the social Web.

Here are five questions brands and agencies should ask as they create campaigns that engage or portray parents. Consider it a starting point to help avoid turning off the audience you’re trying to attract.

  1. WWHD? Television historically has set the cultural perception when it comes to parenthood. And one of the strongest images of Dad is Homer Simpson, the bumbling, uninvolved  — yet lovable — oaf. It’s an outmoded stereotype. Dad feels increasingly confident and capable in and around the house and with his kids. So when portraying families, ask, “What would Homer do?” Then, do the exact opposite of that.
  2. Are you acting like parenting issues only affect Mom? Breast-feeding is a maternal concern. Feeding children is a parenting issue. Don’t act like any and all household decisions are only the responsibility of one parent.
  3. Are you talking to Moms while excluding Dads? There are brand and business reasons to select an audience. But don’t erect a fence around your brand and act like one parent isn’t welcome.
  4. Are you holding Dads to the same standards as Moms? It’s fair to say that the cultural expectations on Dads are lower than those on Moms. Don’t treat baseline parental competence from dads — feeding, dressing, bathing — like a miracle or the sign of an “awesome” dad. It comes across as condescending.
  5. How does your brand fit in a family’s life? We’re thinking more about brands as hero-makers, not heroes. How does your brand fit within a family life in a real, honest and emotional way that lets mom or dad be a hero to their kids, or to each other?

One of the other things that struck me was the lack of data around Dad’s mindset. Watch this space as we start to develop insights that probe deeper into the idea of social families.

In the meantime, here’s an infographic from OnlineSchools.com that highlights dad’s growing social voice and presence.

Source: social.ogilvy.com via Social@Ogilvy on Pinterest

Offline Events Drive Online Traffic – #iHeartRadio

 

 [Image: Jon Bon Jovi performing at the iHeartRadio music festival. Photo courtesy of Brian Friedman]

Don’t let the word “radio” here confuse you into thinking it’s limited to the radio frequencies that you may tune into.

I had the chance to watch the iHeartRadio festival in Las Vegas over the weekend through the app on Xbox 360. Some of music’s biggest superstars and radio/TV personalities were there. The concert sold out in eight minutes, but that’s another story. My focus right now is to talk about radio, social media, and offline events.

The #iHeartRadio hashtag received 948 million impressions on Twitter during the two days in which the event took place. This can be divided up into 216,593 tweets. That’s incredible!

What’s interesting about the mention type was that 50% (108,817) of the tweets were done only by people at the festival, or those streaming it live through the iHeartRadio/station website, Xbox 360 or Yahoo Music. That’s great participation.

Let’s dive a bit deeper into what I think was a great integrated online/offline marketing strategy.

Here are three quick things that you should take away with after reading this.

1) “Backstage” – A big trend that we are seeing more and more as marketers, that goes beyond events, is the “backstage effect.” Social media has amplified society’s need to see what is going on behind the scenes. I personally found this endearing while watching #iHeartRadio, and it seems this feeling was felt throughout the twittersphere.

Here’s a picture of my TV about ten minutes before the #iHeartRadio festival started. You’ll see four behind-the-scenes views. Below that, you’ll notice one of the top buzzwords on Twitter, in connection with #iHeartRadio, was the word “backstage.” As I said, clearly I wasn’t the only one who felt more connected with the festival because of the “backstage effect.”

2) Influencers – We hear a lot about the power of influencers… Now, what do you get when you put more than a dozen music superstars in one place? You get single tweets that create over 20 million impressions.

3) In looking at the event from a timeline perspective. Here’s the marketing equation that I see.

Pre-Event: Radio waves + social media + offline buzz = concert selling out in eight minutes.

Event: Offline event + Music, radio, and television superstars + streaming live on the radio + streaming live through Xbox 360 and Yahoo Music + social media activity = 948 million Twitter impressions.

Let’s not forget all the media coverage. To name a few media outlets, just to end this blog post on an even better note – Huffington Post, VH1, Hollywood Reporter, Billboard, LA Times, Wall Street Journal, Washington Post, Rolling Stone, Perez Hilton, New York Daily News, and many more.

P.S. Speaking of offline events, on Thursday, September 27, 2012, from 7-9pm Social@Ogilvy will be hosting an event at Ogilvy NYDavid Karp, Founder and CEO of Tumblr will be there to answer your questions.

He will be speaking for 15 minutes on why he created Tumblr and where he sees the visual web going. The remaining 45 minutes is a Q&A where you can ask him anything about Tumblr or the social web. It’s why we dubbed it, “Tumbling the Panel.” If you’re interested in coming feel free to email Geoffrey.Colon@Ogilvy.com or comment below and we’ll add you to the guest list.

Twitter hashtag #TumblrCEO

#iHeartRadio logos are courtesy of iHeartRadio.Festival.com. Bon Jovi photo is courtesy of Brian Friedman. The following data has been sourced from Social@Ogilvy’s listening and analytic tools.