The Rise of the Visual Web

With the rapid popularity of Tumblr, Pinterest and Instagram, 2012 was a breakout year for visual content marketing. As social audiences access more and more social content through mobile devices, consumption habits trend toward succinct content with strong imagery and design. Learn how to make a picture worth a thousand words — and figure out how to cut through the legalese of those Terms of Service (ahem, Instagram…) and learn who really owns and can profit from the pictures you post.

During Social Media Week, we hosted several sessions around the world. “Show, Don’t Tell: The Rise of the Visual Web” was one of the panels that received a lot of attention. It was hosted by Social@Ogilvy’s Washington DC office and moderated by John Bell, Global Managing Director, Social@Ogilvy. Panelists included Mitch Gelman, Vice President of Product at Gannett Digital, Alejandra Owens, Managing Editor AARP Blog, Social Communications Advisor, Mark Coatney, Director and Media Evangelist at Tumblr, Aaron Murphy, VP and Associate Creative Director at Social@Ogivly.

Many have requested the video file from the panel’s live stream. Below you’ll find the video from the live stream and a graphic recording of some of the key highlights.

Graphic recording created during the panel by Lisa Nelson:

Source: Uploaded by user via Social@Ogilvy on Pinterest


“Show, Don’t Tell: The Rise of the Visual Web”

Social@Ogilvy Streaming Live at Social Media Week – #SMWOgilvy

This page will be updated in real-time.

Day 3 (February 21, 2013)

Panel title: Masterclass Community Management 3.0 – The Evolution the Most Dynamic Role in Marketing

Time:  2:00 – 3:15pm


Day 2 (February 20, 2013)

Panel title: A Conversation with David Karp, Founder of Tumblr: Brands Connecting Inside the Index of Passions

Time: 10:30am – 11:30am

The Rise of the New Community Manager: A Discussion with Ford, Whole Foods, iHeartRadio, and Ogilvy on the New Brand Role

Time: 12:00pm – 1:00 pm


The Live Google+ Jam with Caterpillar: How to exploit Google+ to its Fullest

Time:  1:30pm – 2:30pm

The Future of Social Customer Care

Time: 3:00pm – 4:00pm


Day 1 (February 19, 2013)

Mocial RX: Leveraging Mobile & Social in Healthcare

Mocial RX: Leveraging Mobile & Social in Healthcare