Last week was the longest short week ever with a million conferences (#CMWorld, #INbound), the start of the NFL starring newly freed victim of conspiracy Tom Brady, and of course the Apple event on Wednesday when we all quickly planned how to spend our paychecks for the rest of the year. (For the record, the Apple TV news was really the most impressive. While watching a moving on Netflix just say, “Hey Siri, what did that guy just say?” and it will rewind 5 seconds.)
But of course there was also news around the non-stop innovation at social platforms:
- Periscope had the best week ever
- Snapchat proved that tweens don’t need their MTV on TV
- Learn how a “Prepper” can help you build that bomb shelter you’ve been considering
Facebook Adds a ‘Shop’ Section to Pages
In its quest to keep people within the site, Facebook introduced a new sections to pages, called Shop and Services. With the new sections of Shop and Services, small business pages can display what they have for sale, or what services the businesses offer. Wait, your client doesn’t count as a small business? Stayed tuned, Facebook plans to build out similar sections in the future, so other types of business pages can have new ways to connect with customers.
There are more than 45 million small businesses using Facebook pages. Pages are growing at a rate of roughly 1 million per month. – Source
Twitter Opens Advertising in 167 More Countries
If geo-targeting for your Promoted Tweets campaign was too limited before, that might be changing now. Twitter now serves ads to more than 200 countries from 100,000 active advertisers. Check out the new advancements that could effect your next campaign. >>Read More
Plus: 16 Twitter Accounts That Will Make You Smarter
Snapchat proved a worthy second screen for MTV’s Video Music Awards:
12 million people watched the Snapchat Live Story from VMAs, technically exceeding the actual ratings of the broadcast and showing why brands are supporting alternative viewing options.
On TV, 9.8 million people tuned in, which represents the average viewership over the course of the broadcast, not necessarily the full tally of everyone who caught a portion of the show. On Snapchat, the average Live Story viewer watched for about three minutes, according to sources.
These Are the Winners of the First Instagram Grants
Getty Images launched three $10,000 grants to support the work of Instagram photographers. Each of the photographers’ styles were unique as they came from all over: Mexico, Russia, and Bangladesh. The three will also receive a mentorship from Getty Images Photography.
Because this some how feels important… Taylor Swift is officially the most followed person on Instagram with 45.5MM social media fans. Our condolences to Kim. [PS – IT IS IMPORTANT]
Tumblr Finally Makes “Reblogs” More Readable, Especially on Mobile Devices
One of blogging site Tumblr’s flagship features, the reblog – meaning the reposting of another person’s content onto your own site – is getting a significant makeover. Read More
Periscope Headed to Apple TV – and Enables Landscape View [APPLAUSE]
It was a big week for Periscope. On Wednesday they were part of the Apple presentation teasing out their integration with the new Apple TV so basically you can watch Periscope broadcasts on your TV (we’ll never be bored again). And ahead of that existing in October, they released an update to the app yesterday which allowed for landscape view (just hold your camera sideways), Facebook connectivity, the sharing the link of the broadcast and to replay a video that’s complete. [What did you do this week?] Source.
Meerkat Now Lets You Download Saved Streams to Your Computer
Not as impressive as Periscope’s week, but still showing evolution, Meerkat announced that users who save video streams they record can now log in to the app on the Web and download those streams. From there, it’s possible to watch streams offline — or upload them to other websites. Read More
Inside the Fascinating, Bizarre World of ‘Prepper Pinterest’
Pinterest has a new and quite different demographic, “Preppers.” They are considered avid DIY-ers, life hackers, and even give their tips for doomsday preparation. The total volume for prepper pins are up 87%. If you’re wondering what to do during a natural disaster, after job loss, or stock market crash, preppers have your answer! Check it out
Compiled by our West Region strategists including Melanie Taylor, Cameron Joye, Toby Phillips, Laura Graham,Austin DeArman, Lindsey Mills, Kate Acker, and Lauren Wesche.