The Digital Social Contract: Navigating the Rules of Our New World

In this webinar we discuss how brands should pick their content creator partners in order to become effective members of digital communities.

The rules have changed. Content creators are everywhere, and you need to decide which ones you, as a brand, want to work with. How should you work with them in a way that respects the creator but also helps you achieve your objectives?

Brands need to add value to the digital communities they’re part of, and be respected by those communities. This is where the Digital Social Contract comes into play, a brand new Ogilvy Red Paper that discusses how brands should work within the confines of the social rules of our new world. On this webinar, we unveil proprietary research and analysis and share key takeaways from the study. We answer the following questions:

  • How should brand decide which content creators to partner with?
  • What are the 6 articles of the Digital Social Contract?
  • What is the superfan phenomenon?
  • What is the Ogilvy Creator Community 30 list?
  • What 4 actions does a brand need to take in order to be a respected and effective member of digital communities?

View a recording of the session and read or download The Digital Social Contract paper below:

The Digital Social Contract: Navigating the Rules of Our New World from Social@Ogilvy

The Digital Social Contract from Ogilvy & Mather

Meet Andrew Thomas, Newly Appointed Asia Lead for Social@Ogilvy

This month, Andrew Thomas joins our team as the Asia Lead for Social@Ogilvy APAC. Still filling the role of Ogilvy PR President of Southeast Asia & India, the new appointment will expand his focus to developing our social practice across the region.

Andrew may be new to this role, but he’s no stranger to Ogilvy, and in fact has been a driving force in the agency’s successes across Asia. He joined Ogilvy PR in 2005 as Managing Director of the Singapore office. In 2010, he was named “Outstanding PR Professional of the Year” at the PRISM Awards organised by the Institute of Public Relations of Singapore. Under his tenure, Ogilvy PR Singapore was named PR Agency of the Year by Marketing Magazine for four consecutive years (2010, 2011, 2012 & 2013). Recently, he led the Southeast Asia team to win the SABRE Awards for Southeast Asia Consultancy of the Year.

Andrew Thomas

We caught up with Andrew to discuss his new role and the future of social media in Asia.

What are your priorities for Social@Ogilvy APAC in 2015-2016?

My blink is that we don’t want for great new thinking by smart people. If anything, I’m trying to select from all of the brilliance that already exists to decide where to focus and how to flip it from internal thinking to external action. It has only been a week and so I’m still gulping from the Social water main, but there are three things that feel like they are a priority:

  1. Speak to social helping solve business needs and say it in a way that the CEO will understand and buy as something central to business growth.
  2. Making sure we have products and approaches that scale and recognise client needs. I hate constant reinvention – and it flies in the face of the repeatable models that every business (Ogilvy and our clients) strive for.
  3. Shared ownership and confidence across the agency to speak to the importance of social as part of an attitude to customer engagement that allows for flexibility and invention.

All of this is in the context of making sure that the most capable agency social team across Asia is set up for success.

Which trend should we be paying (more) attention to? Why?

I’ll give you two (in the hope that at least one will push your buttons).

Our social business is China is the 800lb gorilla in the room. The team is fast, creative and knowledgeable, which creates some brilliant work, like VisitBritain for example. But the interesting thing is that clients in China seem more open to baking social in to their plans than any other market in Asia. The fact that the majority of consumers with disposable income are digital natives certainly plays in to this but Chinese brands have really grasped the potential associated with social and almost see it as a new, fresh, forward-facing priority to building success. What can we all learn from the attitude, marketing structures and ambition of Chinese companies?

The second relates to community management. It is so intrinsic to the brand being able to establish a meaningful relationship with the people most passionate about what they stand for. It is also the starting point of an agency understanding the ebbs and flows of the brand / customer relationship, in real time. And yet the industry has allowed this magical opportunity to become commoditised and sticky plaster managed with meaningless, bland conversation and occasional titillation. How can Ogilvy combine its expansive technology capability and data analysts and claim ownership of a redefined approach?

Tell us something about yourself that we couldn’t find from Google.

I thought you could find everything on Google?

Way, way back, just after dinosaurs were roaming the earth (actually 1999) I had a wonderful job flying between California, NY, London and Paris trying to create internet partnerships for the newspaper I was working for at the time. My travels led me to a charismatic, forward-thinking individual called Malcolm Kaufman who had created the concept of an online travel service targeting the frequent business traveller. was born.

The thinking, the partnerships, the opportunity to drive revenue (monetise the engagement – horrible terminology!), still stands the test of time. Were it not for the crash of 2000 (and the end of the funding) I am sure it would have been incredibly successful. And I would have become one of the millionaires of the time… but then, I likely wouldn’t have been given this opportunity with Social@. There is a God after all.

Marshall Manson Appointed UK CEO Ogilvy PR

This post originally appeared on

Ogilvy Public Relations is pleased to announce the appointment of Marshall Manson to the position of UK CEO Ogilvy PR. Marshall’s deep experience in social media, content, and digital combined with his desire for innovation and growth, makes him the perfect candidate to lead Ogilvy PR UK as it looks to continue its impressive expansion.

This is a strategic and timely appointment following the recent promotion of Michael Frohlich to EMEA CEO. Stuart Smith, Global CEO, Ogilvy PR said: “Marshall has repaid all the faith we placed in him with massive interest. Under his leadership, Social@Ogilvy was named EMEA Digital Agency of the Year – and he himself was named a top 25 industry innovator. I am delighted he will use his considerable talents to take Ogilvy PR UK on the next leg of its expansion.”

Prior to joining Ogilvy, Marshall was EMEA Managing Director of Digital for Edelman, where he built large and successful businesses in both London and Washington, DC. Before Edelman, Marshall worked in U.S. politics, where he focused on strategy, media relations and copywriting. Marshall has a tremendous portfolio of experience, leading teams in corporate, brand marketing, crisis, issues management, and pharma for clients across a wide range of client sectors, including Tech, B2B, retail, FMCG, Energy, Utilities and Financial Services.

Michael Frohlich said: “Marshall brings extraordinary talent to Ogilvy. He delivers success for our clients and our business in spades. He is known not only as a world-class strategist creating winning social media solutions but also as a respected mentor and leader, making great waves in a very short time to improve our social capabilities across the Ogilvy Group UK and EMEA.”

Marshall Manson said: “Under Michael’s leadership Ogilvy PR in the UK has transformed into a multi-award winning, modern, earned media operation with creativity and social-by-design at its heart. It is widely recognised by industry as an exceptional agency, employing world-class talent, with an enviable client list. I have felt privileged through my time at Social@Ogilvy to be part of such a remarkable journey. Thus, I couldn’t have been more pleased to be asked by Stuart and Michael to take on the role of UK CEO.”

Marshall continued: “This business has shown incredible growth and change over the past three years, but I know we have so much more potential to be realized. Our imminent move to Sea Containers on Southbank signifies another new chapter in our story. It opens up the possibility of new specialisms, offering greater content capabilities and seamless integration with our fellow Ogilvy companies. I cannot wait to share this new space with our partners, and watch our teams enjoy even more innovative ways of working. The future is bright for this business and I am thrilled to be at the helm of it as we move towards 2016 and beyond.”

How To Cultivate Brand Advocacy

This webinar discusses how to transform liking lurkers into true brand advocates.

For many brands, collecting likes and fostering engagement by any means necessary is a sign of a successful social media program. But if you dig deeper into these metrics, what do they actually mean? What is driving the actions? Are they taken by true brand advocates? Are the engagements contributing to the business’s bottom line?

A recent study conducted in partnership with SurveyMonkey has uncovered valuable insights into how to cultivate advocacy. With over 5,000 respondents from 11 countries, the results map how to build relevance and trust and drive forward a brand, business, and reputation around the globe.

In this webinar we welcome Bennett Porter, VP of Marketing Communications at SurveyMonkey, who will join us to dive into the survey’s findings as we answer:

  • Who interacts most with brands online?
  • Why do people engage with brands?
  • What is the difference between a “sharer” and a “promoter”?
  • Where is brand advocacy strongest?
  • How do brands cultivate advocacy?

View the presentation from the webinar below. And if you’d like to sign up to receive notifications of future webinars register here.

How To Cultivate Brand Advocacy from Social@Ogilvy

Weekly Roundup: Periscope’s Best Week Ever, Facebook’s ‘Shop’ Section, and More

Last week was the longest short week ever with a million conferences (#CMWorld, #INbound), the start of the NFL starring newly freed victim of conspiracy Tom Bradyand of course the Apple event on Wednesday when we all quickly planned how to spend our paychecks for the rest of the year. (For the record, the Apple TV news was really the most impressive. While watching a moving on Netflix just say, “Hey Siri, what did that guy just say?” and it will rewind 5 seconds.)

But of course there was also news around the non-stop innovation at social platforms:

  • Periscope had the best week ever
  • Snapchat proved that tweens don’t need their MTV on TV
  • Learn how a “Prepper” can help you build that bomb shelter you’ve been considering


Facebook Adds a ‘Shop’ Section to Pages

In its quest to keep people within the site, Facebook introduced a new sections to pages, called Shop and Services. With the new sections of Shop and Services, small business pages can display what they have for sale, or what services the businesses offer. Wait, your client doesn’t count as a small business? Stayed tuned, Facebook plans to build out similar sections in the future, so other types of business pages can have new ways to connect with customers.

There are more than 45 million small businesses using Facebook pages. Pages are growing at a rate of roughly 1 million per month. – Source


Twitter Opens Advertising in 167 More Countries

If geo-targeting for your Promoted Tweets campaign was too limited before, that might be changing now. Twitter now serves ads to more than 200 countries from 100,000 active advertisers. Check out the new advancements that could effect your next campaign. >>Read More

Plus: 16 Twitter Accounts That Will Make You Smarter


Snapchat proved a worthy second screen for MTV’s Video Music Awards:

12 million people watched the Snapchat Live Story from VMAs, technically exceeding the actual ratings of the broadcast and showing why brands are supporting alternative viewing options.

On TV, 9.8 million people tuned in, which represents the average viewership over the course of the broadcast, not necessarily the full tally of everyone who caught a portion of the show. On Snapchat, the average Live Story viewer watched for about three minutes, according to sources.

Source: digiday


These Are the Winners of the First Instagram Grants

Getty Images launched three $10,000 grants to support the work  of Instagram photographers. Each of the photographers’ styles were unique as they came from all over: Mexico, Russia, and Bangladesh. The three will also receive a mentorship from Getty Images Photography.

Because this some how feels important… Taylor Swift is officially the most followed person on Instagram with 45.5MM social media fans. Our condolences to Kim. [PS – IT IS IMPORTANT]


Tumblr Finally Makes “Reblogs” More Readable, Especially on Mobile Devices

One of blogging site Tumblr’s flagship features, the reblog – meaning the reposting of another person’s content onto your own site – is getting a significant makeover. Read More


Periscope Headed to Apple TV – and Enables Landscape View [APPLAUSE]

It was a big week for Periscope. On Wednesday they were part of the Apple presentation teasing out their integration with the new Apple TV so basically you can watch Periscope broadcasts on your TV (we’ll never be bored again). And ahead of that existing in October, they released an update to the app yesterday which allowed for landscape view (just hold your camera sideways), Facebook connectivity, the sharing the link of the broadcast and to replay a video that’s complete. [What did you do this week?] Source.


Meerkat Now Lets You Download Saved Streams to Your Computer

Not as impressive as Periscope’s week, but still showing evolution, Meerkat announced that users who save video streams they record can now log in to the app on the Web and download those streams. From there, it’s possible to watch streams offline — or upload them to other websites. Read More


Inside the Fascinating, Bizarre World of ‘Prepper Pinterest’

Pinterest has a new and quite different demographic, “Preppers.” They are considered avid DIY-ers, life hackers, and even give their tips for doomsday preparation. The total volume for prepper pins are up 87%. If you’re wondering what to do during a natural disaster, after job loss, or stock market crash, preppers have your answer! Check it out  

Compiled by our West Region strategists including Melanie TaylorCameron JoyeToby PhillipsLaura Graham,Austin DeArmanLindsey MillsKate Acker, and Lauren Wesche.

Size Doesn’t Matter: Small Screens of the Future

We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered.

As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user.

In this webinar, we will explore:

  • The intersection of brands and consumers’ mobile lifestyles
  • How contextual and “in the moment” interactions are happening via notifications, widgets and wearables
  • How you can take advantage of streamlined interactions designed for the phone, the watch and screen-less wearables

We are excited to welcome guest presenter Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket. A partner company of Ogilvy & Mather, Bottle Rocket is a leader in mobile technologies transforming the way brands engage with consumers in the mobile space.

View the deck and watch a recording of the webinar below:

Size Doesn’t Matter: Small Screens of the Future & Other Mobile Trends from Social@Ogilvy



Size Doesn’t Matter: Small Screens of the Future from Social@Ogilvy


A New Chapter: Changing Roles at Social@Ogilvy

Recently I took up a new role at Global Head of Innovation and Partnerships, Social@Ogilvy. In this newly created role, I will be leading Ogilvy’s efforts to innovate in the social space, developing new products and services and partnering with 3rd parties from startups through to the established social platforms, to help give a commercial, strategic and creative edge to our clients.

I first joined Ogilvy & Mather Group in February 2012 as the Group Head of Social. At this point the entire team consisted of four keen kids in PR facing a lot of opportunity but with limited bandwidth. Over the the past three years we have grown to a team of more than 50 specialist across the Ogilvy Group with deep expertise in listening, content creation, paid promotion and socialCRM, with a Head of Social in each of Ogilvy & Mather Group UK’s operating companies. I’m extremely proud of our team who have been drawn from some of the best competitors in the market, but also media organisations, banking and academia. Across the Group this team now produces award-winning work for clients including American Express, BP, Anglo American, Expedia, Nescafe, Philips, British Gas, Baker’s Pet Foods, Old El Passo, Pizza Hut, UPS and many of the Unilever brands.

We have, as they say, come a long way baby. Three years later, it’s a good opportunity to see where we have come with Social@Ogilvy in London and reflect on what the next three might hold.

Launching Social@Ogilvy 

In March 2012 we launched Social@Ogilvy with a party on the London Eye. The objective then was to unite all of the disparate elements of social across the Ogilvy network into a coherent offering that provided uniformity and scale while supporting the discipline strengths of each of the Ogilvy agencies. Social@Ogilvy was built to be horizontally integrated, internally and externally collaborative and above all innovative.

The launch party was designed to be symbolic of what we wanted to acheive. We filled all of the pods with representatives from the different worlds that Social@Ogilvy hoped to embrace, fed them champagne and sushi and let it spin. From Ogilvy we had the representatives from the various social teams and their parent agencies and of course our key clients. We also included guests from all of the major platforms; Google, Twitter and Facebook along with founders from 25 London based social startups.

After an hour and a half what spilled out onto the South Bank was a crowd of enthused colleagues and conspirators. The air was filled with vows of future collaborations and bright eyed conversations of how Social@Ogilvy would be the model for how to be agile in a global network and how to bring scale and professionalism to what was then a fledgling industry.

For me one of the best demonstrations of how we have used the scale of the Ogilvy network has been in the development of the Facebook Zero, a research paper which was only made possible by being able to sample the reach and engagement figure of over 100 brand Facebook pages in 23 markets, comprising data from more than 48 million brand fans. That research and the subsequent advice to clients on how to leverage targeted media on social platforms is now a widely cited industry reference in an area that continues to grow in importance.

The flip side of the scale dimension for a network like Ogilvy is the specialist offers of the various agencies. Arguably if Social@Ogilvy has not been able to support these offers then we have demonstrably failed in our key mission of helping to transform the agency. There are no end of indistinguishable agencies playing in the generalised area of social and content and the attendant areas of monitoring and conversation management. While Social@Ogilvy needs to continue to provide these services as table stakes, what is key is how they ladder up to support the specialist offers and client needs of the market leading agencies of the Ogilvy network.

There are two specific social offers that have emerged from the past 3 years in London that serve as  great examples of this ‘social in service of a discipline’ approach;

The first would be The Social Value Navigator (or SVeN as he is affectionately known) from OgilvyOne. SVeN is a diagnositc tool and process for looking across the customer journey of a brand and identifying gaps in their use of social to engage customers at different stages in the purchase cycle and to highlight opportunities to do something unique across the competitive set. It’s pure OgilvyOne digital and direct thinking, but applied to a social landscape.

The other is Ogilvy PRs Content NOW model. The Content NOW model provides operational frameworks for three key types of content requirements that brands commonly face;

  • “N” Newsroom: This is classic PR territory. Newsroom content is about responding to the news cycle and using the emergent online journalism skills to jump on trending themes and engage with audiences in real time
  • “O” Ongoing: More aligned with magazine publishing this is a process of developing planned content that draws on the editorial skills that PRs frequently bring over from their earlier publishing careers
  • “W” Wow: Making the most of brand events through social activation brings together both the skills of realtime newsroom style activation and the careful development of planned content that the publishing model requires.

The other accomplishment that I’d call out is the Holmes Reports naming of Social@Ogilvy as “Digital Consultancy of the Year” in 2015 with a citation reading “Social@Ogilvy’s existing strength in earned and owned media is now complemented by deep paid capabilities from its Social Lab acquisition in Belgium, and an increasingly compelling analytics offering.” And just to be really clear, these are not MY accomplishments, but those of the team we have assembled in London.

So with this team of integrated specialists in place, what does the future hold?

Despite the length of the title, the job I have ahead of me is relatively straight forward; as the name suggests there are two main strands to the role:

Innovation is about matching the pace of our work to that of the most dynamic in the market and is largely about what we do: our processes and products. In regards to processes I work with our internal teams to integrate social media into our current ways of doing things so that it impacts our work. Our products are how we bundle these up in a coherent way to make it easier for our clients to buy and implement.

Partnerships is about who we do this work with. Broadly it covers how we partner with

1. The main social platforms who form the fundamentals of the social eco-system (Facebook, Google and Twitter) to ensure our clients are making the best use of them and getting unfair privileges.

2. The myriad of players in the startup universe. This starts with the startups themselves to accelerators and VCs as well as the various players in the social tech stack who enable all of this to stay connected.

If my role has any real impact it will see Social@Ogilvy become increasingly intwined into the daily operations of the specialist agencies. And as we increasingly work more closely with our partners the objective must be to frame those partnerships in the light of how can they help the broader Ogilvy agency family to continue to revolutionise our clients’ marketing and ensure it is fit for purpose in a disrupted social world.

Social@Ogilvy Named Holmes Report’s 2015 EMEA Digital Consultancy of the Year

Social@Ogilvy has been named The Holmes Report’s 2015 EMEA Digital Consultancy of the Year, selected out of more than 150 submissions from across the region.

Social@Ogilvy EMEA spans 40 offices and has won several awards for their work with clients such as the European Parliament, the Spanish Tourism Board, British Airways, Amex, Nestle, and Purina. Additionally, the team is seen as a thought leader, consistently producing influential thinking around the intersection of brands and content. For example, the ‘Facebook Zero’ white paper, published by Marshall Manson, Managing Director of Social@Ogilvy Europe, Africa, and the Middle East, has become the go-to guide for brands wanting to understand how best to use the platform after the demise of organic reach.

On their selection of the winner, The Holmes Report stated, “Social@Ogilvy’s existing strength in earned and owned media is now complemented by deep paid capabilities from its Social Lab acquisition in Belgium, and an increasingly compelling analytics offering.”

Commenting on the award, Marshall Manson said, “I’m incredibly excited and proud to be recognised by the Holmes Report, and I’m very grateful to be part of such an outstanding team across more than 40 countries in Europe, Africa, and the Middle East. As the Holmes article notes, we’ve benefited from an extraordinary mix of excellent social leadership in markets around the region and brilliant clients, willing to work with us to break new ground. But most importantly, this award demonstrates that our integrated approach to social, grounded in our clients’ business objectives, and executed across paid, owned, and earned, is truly a winning one.”

Getting to Know Fergus Hay, Managing Director Social@Ogilvy APAC

Earlier this year, Social@Ogilvy APAC welcomed Fergus Hay as the new Regional Managing Director. An Ogilvy & Mather veteran formerly based in the New York and Chicago offices, he is excited about his move to Hong Kong and to work on growing the business across Asia.

Fergus’ previous experience spans multiple continents and some of the largest global brands, including Coca Cola and SC Johnson. In fact, he led the international part of the SC Johnson pitch in 2011 that won Ogilvy & Mather the sizable integrated account spanning 11 countries.

Fergus is passionate about the power of creativity to drive business performance, a passion that led him to create the video series Creativity: Weapon of Mass Disruption. He is the Writer, Producer, and Interviewer for the series and has hosted some of the world’s most pioneering creative thinkers, such as Emmanuel Jal, Jackie Chan, Tony Fernandes, Donna Karan, and Sir Jackie Stewart.


We caught up with Fergus to see how he’s settling in to his new role and to discuss the future of social media in Asia.

What are your priorities for Social@Ogilvy Asia in 2014-2015? 

FH: Social@Ogilvy has made incredible progress under Tom’s leadership, establishing itself as not only the leading social media practice in Asia, but also the category leader becoming synonymous with social media. With our positioning well established and our brand well known, now is the time for us to look at how we can continue to drive exponential growth through our products and our clients.  At its core, our role as a marketer and an agency hasn’t changed: it is to build Business and Brand value for our clients in the context that their brands and consumers live in. Today, that context is the diverse and exciting Socially Enabled world.

To deliver this we will be focusing on 3 growth drivers in Asia:

1 – Pursuing Grown Up Social: As the market matures we need to constantly innovate and launch new, more sophisticated social products into the market for our clients, moving the agency and clients from nascent to grown up social.

2 – Driving integration in the agency: For us to get the most out of our social talent we need to be driving it as a horizontal practice across all disciplines in Ogilvy Group.  You will see deep collaboration with OA, GG, OO, OPR and NEO as we integrate Social@Ogilvy talent into each discipline resulting in effective creative work. This is what makes us special in the market, and a special place to work.

3 – Laser client focus: Ultimately we are judged by how effective our social strategies are in developing creative work that influences consumer behavior to build business and brand value in today’s socially enabled world.  To do this we must focus our best talents and best products on our clients and have the case studies and results to show for it.

Which trend should we be paying (more) attention to? Why?

FH: Amidst all the excitement over the new platform launches, I think we should start to look very closely at the Private networks. As consumers become more and more aware of their own open social graph data, we will see a migration from the mass platforms, such as Facebook, to the closed platforms, such as, Firechat, and Silent Circle.  It may not be so black and white – consumers may end up having multiple social profiles which provides a challenging but potentially fertile landscape for marketers.

What have you learned since relocating to Hong Kong? 

FH: The Cantonese have the most wicked, razor-sharp sense of humor of any culture I have come across.  It’s not always comfortable, but it’s definitely brilliant.

Tell us something about yourself that we couldn’t find from Google.

FH: My mum is the coolest person I’ve ever met – so cool in fact that she was invited on the Ali G show……(but she has a different surname to me so Google won’t help you).

Digital Revolution for Social@Ogilvy London

Last week a group of Social@Ogilvy London employees went to the Digital Revolution Exhibition at the Barbican Centre.


Digital Revolution is the most comprehensive presentation of digital creativity ever to be staged in the UK.

This immersive and interactive exhibition brought together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looked at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by augmented reality, artificial intelligence, wearable technologies and 3-D printing.

Some of the commissions included Google’s DevArt, an installation by global music artist and entrepreneur,Yuri Suzuki, Pasha Shapiro and Ernst Weber and works by artists Umbrellium,Universal Everything, Minimaforms (Theodore and Stephen Spyropoulos) and Susan Kare (Mac Paint designer). We experienced Oscar-winning visual effects behind Christopher Nolan’s Inception and Alfonso Cuarón’s Gravity to learn how these were created. And, we also went back in time to play classic video games like Pacman and Space Invaders.


This is what some of our team had to say:

“I had a great time at Digital Revolution. I found it very interesting to learn more about the digital field. I think that the “Gravity” production section was really interesting – you can see all the creative CGI processes like 3D modelling, animation, integration of the environment and integration of the character’s face on the astronaut model. It’s cool to meet the clever people and the hard work that is behind a successful movie.” (Fran Costa, Junior Designer)

“I thought it was exciting to see how far we’ve come in such a short space of time…from realizing I have a collection of museum pieces at home in the form of Game and Watch, to seeing my friend’s website exhibited and having my wish for a glass of wine broadcast to the whole room via a digital butterfly that understood my speech. I feel lucky!” (Janine Smith, Creative Director)


“I really liked the entire exhibition – what was fascinating is the fact that all this didn’t happen a long time ago. I thought more than once while passing by an 8-bit Super Mario or Pac Man that this was current technology just 20 years ago. My two favorite pieces were the instant ASCII Camera which printed your face on a receipt for you to take home, and the digital laser room (or Umbrellium) where you could interact with different lasers and move them around and create different shapes.” (Jo Schuemann, Digital Art Director)

‘From the first Apple laptop to Lady Gaga’s dress to an interactive flying machine – a must see!’ (Andrew Barratt, Account Executive)

“I was eaten alive by digital crows before being transformed into a satanic, winged creature.” (Luke Bristow, Account Executive)

“It really makes you re-assess how far we’ve come in such a short space of time.   How big did people’s offices use to be with the size of some of that dinosaur equipment!? The exhibition opens your eyes up to digital content and how you can drive constant innovations and interactivity, but reminds you that some of the oldies are still definitely goodies and drive huge engagement and talk appeal.” (Victoria Newlands, Account Director)