HAPPY APRIL SOCIAL FANS!
This month we welcome MLB Opening Days, season six of Game of Thrones (the countdown to April 24th is officially on), the crowning of a new NCAA champion, and – of course – April Fool’s Day, when brands’ pranks made us gasp, groan and giggle (see AdWeek’s roundup of the best and worst here).
Last week, in the world of social media:
- Instagram’s impending algorithm inspires a “Turn on Notifications” uproar
- A mega Snapchat update doubles down on messaging
- Twitter wants everyone to “see” your photos
- Periscope celebrates their first birthday… and 200 million broadcasts
Twitter Images Are Now Accessible to All Users – Including the Visually Impaired
Attaching an image to a Tweet not only drives engagement, but images shared on Twitter have inspired some of the platform’s greatest moments. To date, users who are visually impaired have been able to screen readers for text posts, but last week Twitter announced that people using the platform’s iOS and Android apps can add descriptions to images in Tweets, empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience. >>Read More
Young People Spend More Time On Facebook Than They Might Want to Admit
Facebook is used by 934 million users daily, but industry analysts still worry about the future of the platform when it comes to a younger demographic. However, a new report shares that Facebook is far outpacing competitors like Instagram and Snapchat in monthly use among 18-34 year-olds (when it comes to time spent on site). This demographic spends more than 1,000 minutes per month on Facebook. >>Read More
You Can Now Post Much, Much Longer Videos on Instagram
Long-winded posters, rejoice! In hopes of improving video engagement and creativity on Instagram, the platform announced they are expanding the length of videos from 15 seconds to 60 seconds. The platform will also allow users to make videos out of multiple clips. >>Read More
Instagram Is Changing Its Feed, But (Calm Down) Not Yet
Are large social platforms destined to use algorithmic feeds? Instagram has promised an update that includes an algorithmic feed to help users consume more of the content they want. Instead of a chronological feed, the algorithmic feed would work much like Facebook’s News Feed, with the type of content you engage with most delivered first. The announcement prompted branded Instagram accounts to ask their followers to turn on push notifications for their posts. >>Read More
Snapchat is Growing Up: Everything You Need to Know About Snapchat’s Latest Update
It was a big week for Snapchat users. A new update doubled down on messaging functionality, aka Chat 2.0 – providing the ability to make video and audio calls (taking on WhatsApp and Facebook Messenger). The update also included auto-advance stories, stickers, and audio/video notes. >>Read More
Can Periscope Become the Pillar of Twitter’s Growth?
Periscope celebrated its first anniversary by announcing more than 200 million broadcasts have already occurred on the platform, with more than 110 years worth of video watched live every day. Touting their vibrant global community and increased watch time (indicating an engaged user base), Periscope reaffirmed itself as a leader in live streaming. >>Read More
Bonus: Periscope’s “Time Watched” Metric becomes increasingly important for Twitter. >>Read More
Did Facebook Copy Its New In-App Basketball Game From Peach?
A few weeks ago, Facebook quietly launched a new in-app game, hidden inside its Messenger app. Here’s the thing, though: Peach did it first (Insert: Peachball). See how the upstart social networking app is inspiring OG platforms. >>Read More
Tumblr is Bringing Back Replies
Tumblr users can now interact with one another more easily. The blogging platform is bringing back replies and launching the redesign of its notes feature. >>Read More
Fullscreen Targets the YouTube Generation With New Streaming Service Launching in April
Fullscreen, a media company whose creators’ videos reach 600 million subscribers across YouTube and other social networks, announced this week the launch date and details regarding its subscription video-on-demand service for mobile devices. The app will feature exclusive creator-driven content, along with a library of TV shows and movies licensed from Hollywood studios, differentiating itself primarily through its focus on the younger demographic (millennials and Gen Z). >>Read More
YouTube Emerges as Platform for Social Good
YouTube has begun offering nonprofits access to their worldwide production spaces free of charge…as long as you have 1,000 subscribers and meet eligibility requirements. >>Read More
LinkedIn Now Offering “Learning Paths” Through Lynda.com – It’s Online Video Library
Better leveraging the video library they bought for $1.5 billion last April, LinkedIn will now offers users “course recommendations” based on their data around which jobs are most popular on the site. The hope is these course recommendations – which will help users prepare for their ideal careers – will drive traffic to Lynda.com and, ultimately, revenue for the site. >>Read More
Pinterest Debuts Step-By-Step How-To Pins
Brands such as Home Depot, Cosmopolitan, and Martha Stewart are already utilizing Pinterest’s latest update. The update unveiled a new kind of dynamic “Rich Pin” that provides step-by-step instructions that are helpful for crafts, cooking, and grooming. The Pins can be seen, followed and shared without leaving Pinterest. >>Read More
Have a great week everyone!!