Weekly Roundup: Instagram Notifications Uproar, Periscope Celebrates First Birthday, and More

HAPPY APRIL SOCIAL FANS!

This month we welcome MLB Opening Days, season six of Game of Thrones (the countdown to April 24th is officially on), the crowning of a new NCAA champion, and – of course – April Fool’s Day, when brands’ pranks made us gasp, groan and giggle (see AdWeek’s roundup of the best and worst here).

Last week, in the world of social media:

  • Instagram’s impending algorithm inspires a “Turn on Notifications” uproar
  • A mega Snapchat update doubles down on messaging
  • Twitter wants everyone to “see” your photos
  • Periscope celebrates their first birthday… and 200 million broadcasts

_______________________________________________________

Twitter

Twitter Images Are Now Accessible to All Users – Including the Visually Impaired

Attaching an image to a Tweet not only drives engagement, but images shared on Twitter have inspired some of the platform’s greatest moments. To date, users who are visually impaired have been able to screen readers for text posts, but last week Twitter announced that people using the platform’s iOS and Android apps can add descriptions to images in Tweets, empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience. >>Read More

Facebook

Young People Spend More Time On Facebook Than They Might Want to Admit

Facebook is used by 934 million users daily, but industry analysts still worry about the future of the platform when it comes to a younger demographic. However, a new report shares that Facebook is far outpacing competitors like Instagram and Snapchat in monthly use among 18-34 year-olds (when it comes to time spent on site). This demographic spends more than 1,000 minutes per month on Facebook. >>Read More

Instagram 

You Can Now Post Much, Much Longer Videos on Instagram

Long-winded posters, rejoice! In hopes of improving video engagement and creativity on Instagram, the platform announced they are expanding the length of videos from 15 seconds to 60 seconds. The platform will also allow users to make videos out of multiple clips. >>Read More

Instagram Is Changing Its Feed, But (Calm Down) Not Yet 

Are large social platforms destined to use algorithmic feeds? Instagram has promised an update that includes an algorithmic feed to help users consume more of the content they want. Instead of a chronological feed, the algorithmic feed would work much like Facebook’s News Feed, with the type of content you engage with most delivered first. The announcement prompted branded Instagram accounts to ask their followers to turn on push notifications for their posts.  >>Read More

Snapchat

Snapchat is Growing Up: Everything You Need to Know About Snapchat’s Latest Update

It was a big week for Snapchat users. A new update doubled down on messaging functionality, aka Chat 2.0 – providing the ability to make video and audio calls (taking on WhatsApp and Facebook Messenger). The update also included auto-advance stories, stickers, and audio/video notes. >>Read More

Periscope

Can Periscope Become the Pillar of Twitter’s Growth?

Periscope celebrated its first anniversary by announcing more than 200 million broadcasts have already occurred on the platform, with more than 110 years worth of video watched live every day. Touting their vibrant global community and increased watch time (indicating an engaged user base), Periscope reaffirmed itself as a leader in live streaming. >>Read More

Bonus: Periscope’s “Time Watched” Metric becomes increasingly important for Twitter. >>Read More

Peach

Did Facebook Copy Its New In-App Basketball Game From Peach?

A few weeks ago, Facebook quietly launched a new in-app game, hidden inside its Messenger app. Here’s the thing, though: Peach did it first (Insert: Peachball). See how the upstart social networking app is inspiring OG platforms. >>Read More

Tumblr

Tumblr is Bringing Back Replies

Tumblr users can now interact with one another more easily. The blogging platform is bringing back replies and launching the redesign of its notes feature. >>Read More

YouTube

Fullscreen Targets the YouTube Generation With New Streaming Service Launching in April

Fullscreen, a media company whose creators’ videos reach 600 million subscribers across YouTube and other social networks, announced this week the launch date and details regarding its subscription video-on-demand service for mobile devices. The app will feature exclusive creator-driven content, along with a library of TV shows and movies licensed from Hollywood studios, differentiating itself primarily through its focus on the younger demographic (millennials and Gen Z). >>Read More

YouTube Emerges as Platform for Social Good

YouTube has begun offering nonprofits access to their worldwide production spaces free of charge…as long as you have 1,000 subscribers and meet eligibility requirements. >>Read More

LinkedIn

LinkedIn Now Offering “Learning Paths” Through Lynda.com – It’s Online Video Library

Better leveraging the video library they bought for $1.5 billion last April, LinkedIn will now offers users “course recommendations” based on their data around which jobs are most popular on the site. The hope is these course recommendations – which will help users prepare for their ideal careers – will drive traffic to Lynda.com and, ultimately, revenue for the site. >>Read More

Pinterest 

Pinterest Debuts Step-By-Step How-To Pins 

Brands such as Home Depot, Cosmopolitan, and Martha Stewart are already utilizing Pinterest’s latest update. The update unveiled a new kind of dynamic “Rich Pin” that provides step-by-step instructions that are helpful for crafts, cooking, and grooming. The Pins can be seen, followed and shared without leaving Pinterest. >>Read More

Have a great week everyone!!

Compiled by our West Region strategists including Cameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Twitter Celebrates 10th Birthday, Snapchat Buys Bitmoji Maker, Facebook Ads In Tumblr, and More

Last week on social media organizations, monuments, and human beings took yet another moment to pause to stand with Brussels. #BrusselsAttacks brought the world together across social as we gathered news, heard firsthand from those affected, and outpoured our global support.

And while we sent our love via Tweets and posts to those in Belgium, social media continued to roll baby roll as…

    1. Twitter celebrated its 10th birthday, and it’s birthday wish was for more Gen Z in 2016
    2. Instagram users with broken phones turned to desktop to satisfy notification addictions
    3. Snapchat braced itself for a Bitmoji revolution
    4. YouTube asserted itself as “Totally Relevant” yet again — even for Hillary Clinton

Facebook

Troll Alert! Facebook’s New Feature Will Now Notify You If Spammers Attack

Facebook’s latest update will alert users when suspicious activity occurs or when users are being targeted by online trolls. The developed tool alerts Facebook when accounts are set-up with the same names and photographs as existing users. The accounts are most likely using stolen pictures and details. When detected, accounts will be notified and the user will have to flag Facebook to have the imposter taken care of.

Facebook Messenger 101: Tips, Tricks, and Secret Games

More than 800 million people use the app and 9.5 billion photos are sent through it. From calling an Uber to initiating secret games of chess, see all of the app’s capabilities and what is to come. (The Verge)

Twitter

Twitter Celebrates its 10th Birthday, and We’re Not Counting Dog Years

As Twitter marks its first decade in existence, AdWeek breaks down the platform’s history and strategy for success moving forward. Should Twitter put all it’s eggs in the Gen Z basket? AdWeek (and the Easter Bunny) says yes.>>Read More

Microsoft Turns Off its new A.I. bot Tay, After Twitter Corrupts It

Instagram

Notifications Tab Comes to Instagram on Desktop 

The social platform’s website pre-update only consisted of the users’ feed. The new website will feature a notifications tab that allows users to see likes, comment, and mentions. The mobile app is still much better, but hopefully this update is a step in the right direction. (Mashable)

Pope Francis Joins Instagram, Garners Over 1.6M Followers

The Pope (@franciscus) is active on Instagram! His first picture was posted with the help of Instagram’s CEO and co-founder, Kevin Systrom. The Pope states he wanted to join Instagram because “photos can convey messages that words cannot.” (NWF Daily News)

Snapchat

Snapchat Buys Bitmoji Maker 

Snapchat has agreed to acquire Bitstrips, a Toronto-based company best known for their customized emojis called bitmojis. A source claims the deal was worth $100 million. It is not clear what Snapchat plans to do with the company. (Fortune)

Still figuring out how this Snapchat thing works – 10 tips for you

Snapchat made its name with disappearing photos and videos, but there’s plenty more to the app than that. Behind its deceptively simple appearance are a few useful tricks you might not yet be aware of. (Gizmodo)

Pinterest

Pinterest Works to Pin Down Path to Wider International Audience

In the last year Pinterest has spent much of its time gathering research around what content works best overseas. From a financial perspective, much of their anticipated revenue will need to come from abroad. (Wall Street Journal)

Pinterest’s Scroll-Activated Video Ads Are Paying Off

One year after Pinterest’s Cinematic pins launch, the platform says its video ads are getting users’ attention as they scroll through their feeds. Reese’s and L’Oréal are featured in their recent case study showing the success rate of Cinematic pins versus promoted pins. Read more from (Adweek)

Tumblr

Yahoo Considering Deal to Run Facebook Ads in Tumblr

According to a report from The Information, Yahoo is considering a deal with Facebook that would allow the giant social network to sell ads inside Tumblr’s mobile app. Read More

YouTube

Google is Reportedly Building a New Live Streaming App Called YouTube Connect

The tech giant is building a standalone live-streaming app called YouTube Connect that would function in a similar way to Facebook Live and Periscope. YouTube Connect would have chat and tagging features, as well as a news feed that displays videos from friends and brands to which a user has subscribed. Read More

How YouTube is Shaping the 2016 Presidential Election

In January, a political ad — actually, three — ranked among YouTube’s 10 most-watched ads for the first time in history, delivering millions more views to campaigns than to the best commercials corporate America had to offer. Read More

Also Gracing the Interwebs This Week…

    1. We all picked our jaws up off the floor when we heard the Star Spangled Banner play in Cuba upon Obama’s historic arrival
    2. A-Rod took on Peyton Manning for Retirement Announcement of the Year award
    3. The Hunger Games came to the US in the form of March Madness’ Sweet Sixteen (my bet’s on District 12)
    4. David Letterman surprised us all by revealing he’s actually been Santa Claus this whole time

Compiled by our West Region strategists including Cameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Instagram’s New Algorithm, Facebook’s WordPress Partnership, and More

Most of last week’s news may have been focused on Presidential candidates and SXSW and college basketball (that time of year when hopes and dreams are dashed every few minutes). But if you were on top of social media then you spent Tuesday celebrating #Bam4Ham and using all the fun great St. Patrick’s Day filters on Snapchat and Bitmoji. And despite all those distractions, social platforms were out there making news – just like every other week.

  • Instagram introduced a new algorithm meant to piss users off
  • Facebook partnered with WordPress in their continued quest for world domination
  • LinkedIn got all celebrity and got Gwen Stefani to sell albums on their site (or something like that)
  • BuzzFeed totally ignored that Swarm was already a thing
  • …and so much more

Have a wonderful week!

Facebook

Facebook Just Got a Huge Partner for Instant Articles

With the hopes of reaching more publishers, Facebook has teamed up with WordPress to support a plugin for users that use the open-source content management system. WordPress powers 1 in every 4 websites on the web. Partnering with WordPress opens the door for a lot of smaller publishers without the technical support to otherwise publish to an Instant Articles feed to get started with the new format on Facebook.

Facebook’s Messenger Bot Store Could be the Most Important Launch since the App Store

Read more about the Bot Store, that many predict would be the “most consequential event for the tech industry since Apple announced the App Store and iPhone SK in March 2008.” (TechCrunch)

LinkedIn

LinkedIn Flexes Its Star Power With Addition of Gwen Stefani

Gwen Stefani ain’t no “Hollaback Girl,” but she’s a bit of a follow back girl. At least on social media.This morning, the Grammy-Award winning songstress and global fashion icon became the first-ever singer-songwriter LinkedIn Influencer. She follows fellow girl-boss celebs Oprah Winfrey, Arianna Huffington and Lena Dunham in joining 500-plus VIPs that publish special blog posts on the popular professional social network. Publicity-wise, it’s bananas — a win-win deal. Stefani gets to promote her new album,  “What the Truth Feels Like,” to the platform’s approximately 414 million members. (She gave the record a healthy shout-out in her inaugural Influencer post, titled “The Key to Success – and Creativity – is Truth” music video embed included.) And LinkedIn gets to flex her star power all over its site and, ahem, in the press. [Source: Entrepreneur]

Instagram

Leave Me Out Of Your Instagram Algorithm Bubble 

Instagram has been working on an algorithm, similar to a Facebook News Feed. What is most important or relevant to you will be seen first, opposed to in chronological order. According to Instagram, on average people miss 70 percent of their feed. If Instagram doesn’t want to upset their 400 million users, they will make this change optional. [but they haven’t yet] (Forbes Tech)

What does this mean for brands and agencies? AdWeek 

Also: Selena dethrones Taylor Swift for most followed person on Instagram with 70 million followers.

Snapchat

6 Hidden Snapchat Features

Snapchat’s updates may be hard to keep up with, check out this article to find 6 hidden features.

Watch DJ Khaled Explain Snapchat to Jimmy Kimmel

The king of Snapchat himself, becomes Jimmy Kimmel’s personal Snapchat coach.

Twitter

Users Accepting New Twitter Algorithm 

Last month we reported on Twitter’s new Algorithm, which places recommended Tweets at the top of your timeline (not the newest). According to Twitter, after about a month of testing they are finding that users are accepting the new timeline experience, and are seeing an opt out rate in the single digits. The update represents a large change for the real time platform. >>Read More

SXSW Twitter Partnership Highlight

At this year’s SXSW festival, Dove and Twitter announced that they will partner to analyze user’s tweets to gauge body positivity in a digital move against body shaming. The #SpeakBeautiful Effect tool invites users to share the handles they want analyzed. >>Read More

BONUS: Infographic: A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

BuzzFeed

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

During a keynote at SXSW Interactive BuzzFeed’s marketing chief unveiled a beta test of an ad format called, Swarm. This feature would allow brands and advertisers to run their campaigns simultaneously across all of BuzzFeed’s web and mobile properties plus its six social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. Read More

Tumblr

If (When?) Yahoo Goes Under, Who Should Buy Flickr and Tumblr?

Yahoo is in turmoil. Its CEO and Board are pursuing different paths to either return it to solvency or a shell corporation. Much of what’s being discussed is what the company should do with core assets, two of which are Flickr and Tumblr. Read More

YouTube

YouTube and Google Play Agree to Join T-Mobile’s Binge On Program, Following Criticism of Video Throttling

YouTube and Google Play Movies & TV will now participate in T-Mobile’s “Binge On” program, which offers cellular subscribers the ability to watch a variety of services without those streams counting against users’ data plans. Read More

Medium

Medium Evolves Again

The service will add human editorial decisions to its mobile app. Read More

Pinterest 

Top Tips For Being Successful On Pinterest In 2016

This article breaks down how brands can leverage Pinterest’s updates in 2016. Target audiences on Pinterest are aspirational, meaning they are looking to Pinterest to inspire them to cook, buy, and travel. From the importance of the “Buy” button to pinning cadence read up on how 2016’s platform updates are keeping brands and audiences in mind. 

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: LinkedIn Targeting Features, French President’s Periscope Fail, and More

Last week saw a Leonardo DiCaprio finally win an Oscar (and breaking Twitter records), a Bachelor make a critical mistake, and John Oliver and Mitt Romney take swings at Donald Drumpf. Yet still social platforms kept making news – and NEW ones decided the field wasn’t too crowded. Some highlights:

  • You can make Facebook Reactions look way better than hearts for your own personal amusement.
  • Instagram cut those comments to make the platform faster. So stop your whining.
  • Snapchat is for everyone – even the “olds” (not my words)
  • LinkedIn is letting you target up to 30,000 companies with ads
  • Meet Slyce, Mave and Quartz
  • OH – and don’t be like the French President’s communications team on Periscope

HAVE A WONDERFUL WEEK!

Facebook

Facebook Emjoi ‘Reactions’: Are There Ulterior Motives?

If you haven’t seen the “Like” button’s new friends, meet the “Reactions” they are love, haha, wow, sad, and angry. Facebook spent years deciding on what emotions are most commonly used and the Reactions have seen quite a lot of engagement in their first week. But we can’t assume these ‘Reactions’ are there just for user enjoyment. Facebook plans on pulling rich data to adjust the current algorithm. Read more here.

Also for fun: How to change your Facebook Reactions to Pictures of Donald Trump or Pokémon.

Instagram

A Tiny Change to Instagram Led to a Major Increase in Usage 

Instagram engineers began brainstorming how to improve the platform’s delivery and load time. It may seem obvious that we are on the app to look at the media, not the comments, but generating the comments actually takes a surprising amount of computational work. So instead of loading 20 comments at a time, engineers have switched it to 3 at a time. The result? Scrolls through user profiles have gone up by 2.7% and overall impressions are up 0.7%. Venture Beat

Instagram Banned ‘Being’ But Celeb Voyeur Apps Are Inevitable 

Feeding our obsession to know what it would be like to feel like a celebrity, the new app Being allows you to view a celebrity’s Instagram feed just as they would see it. Don’t get too excited though, Instagram has blocked their access to its API. Stay tuned if we will be mindlessly scrolling through Taylor Swift’s feed any time soon. Fingers crossed.

Snapchat

How Snapchat Built A Business by Confusing Olds [Try not to take that headline the wrong way]

My front-runner for headline of the year, this article from Bloomberg is a great look at how and why Snapchat is so successful with those coveted millennials and includes a profile on the biggest Snapchat influencer our there – DJ Khaled.

Pinterest 

Pinterest Founders Are Among The World’s Youngest New Billionaires

In this week’s episode of we are doing it wrong: what once started as a collection of dried insects pinned to cardboard is now Pinterest and valued at $11 Billion. Pinterest’s CEO, Ben Silbermann has a net worth of $1.6 billion and Evan Sharp is worth 1 billion. Oh and we forgot to mention, they are 33. (Forbes)

Slyce

NBA MVP, Steph Curry has launched a new social media platform to help athletes engage with fans. He claims as his fame increased his activity on social media decreased. He hopes to block all internet trolls and allow athletes to engage in the best and most relevant content with their fans. (Geek Wire)

Mave

Ex Google, Instagram and Snapchat employee, Emily White has a new startup. Mave is still in its early stages but is rumored to act as a “chief of staff for your household.” The company will pair smart, experienced virtual personal assistants with category experts and will act as a black book of “Best Ofs” in your neighborhood.

LinkedIn 

LinkedIn Debuts New Targeting Feature for Marketers

Last week, LinkedIn introduced a service letting marketers run targeted campaigns on a large scale, capable of targeting people at up to 30,000 companies at once.  Advertisers using the service, called LinkedIn Account Targeting, are able to present a list of companies they’d like to reach, which LinkedIn will cross-reference against the 8 million businesses in its network. Targeting can be further refined so it can reach profiles based on job function or seniority. [AdAge]

Quartz

Quartz’s First News App for the iPhone

The app, exclusive to iPhone, is a whole new way to experience Quartz, a digitally native news outlet “for business people in the global economy.” What’s unique about the app is that it presents the news as a conversation, sort of like texting. Quartz sends messages, photos, GIFs, and links, and you can tap to respond when you’re interested in learning more about a topic. Each session lasts just a few minutes, so it’s perfect for the train, elevator, grocery store line, or wherever you have a spare moment to catch up on the news. Advertising is integrated with the rest of the app, in parallel with the editorial experience. Readers can engage with the ads just as they would any other content. MINI is the launch sponsor. [Quartz

Download the app.

Tumblr

Why Yahoo Is Writing Off Tumblr’s Goodwill?

While Yahoo named Tumblr as it one of its three major products going forward, the segment could not meet its $100 million revenue target for 2015. We believe writing off Tumblr’s goodwill is a signal that Yahoo is cleaning up its financials for an impending sale and indicates that Tumblr fell short of its revenue targets, after Yahoo acquired it at a very high valuation. Read More

YouTube

Creep Yourself Out by Searching YouTube for Your Address

YouTube doesn’t have an official way to search by address, but a YouTube experiment on GitHub lets you type in a street name and it’ll dig up every video shot in that area. Read More

YouTube Creator Studio Updated With the Ability to Watch Videos Directly in App

Great news for content creators wishing to manage their YouTube videos on the go. YouTube Creator Studio, the mobile app version of YouTube’s Creator Studio platform for managing video content, has received a notable update. Read More

YouTube Launches Two New Initiatives to Support Female Filmmakers

YouTube is launching a global production program and partnering with the United Nations in an effort to highlight and support women’s voices across the platform. Read More

Periscope

French President’s Epic Periscope Fail Leads to Massive Live Trolling

French President François Hollande and his media team learned the hard way that it pays to completely master modern technology before broadcasting a live event. Read More

Facebook Fights Periscope by Showing Live Videos Higher Than Saved Streams

It doesn’t matter if it was Live if you missed it. And Facebook knows that people watch actually Live streams 3X longer than saved ones. So it’s changing the News Feed to prefer on-going broadcasts. Read More

GoPro is Livestreaming a Shark Swim on Periscope Using a Simple Cable and An iPhone

GoPro athletes Jeb Corliss and Roberta Mancino will get up close with great hammerhead sharks and stream it live from underwater with a cable that costs less than $200. Read More

Periscope Competitor Stre.am Expands With Pivot to Mobile eSports

While Twitch and YouTube gobble up live and recorded video for traditional gaming platforms, a battle is heating up on smartphones. Read More

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Facebook Reactions, Snapchat Tutorial, LinkedIn’s TV Campaign, And More

DAMN DANIEL!

If you don’t know what that greeting means then you missed the Internet this past week. Which means you may have also missed the Mobile World Congress and the 10,000th Republican Debate. But ALSO these things happened:

  • You can passive aggressively express emotions on Facebook now
  • If you were thinking if only this ad on Facebook would get bigger and take over my screen – dreams do come true
  • The best Snapchat tutorial comes from a 13 year old
  • LinkedIn turned it up with a new TV campaign at Sunday’s Academy Awards (GO LEO!)
  • Mexico is using Periscope in the most amazing way
  • Google is making your search a LOT faster

Have a wonderful week!

Twitter

Now You Can Create & Send Videos Privately Via DM

Shortly after enabling users to search for and send GIFs in tweets and direct messages, Twitter introduced the ability to capture and share videos in direct messages. The move brings Twitter closer to video-heavy messaging apps like Snapchat. >>Read More

Facebook

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App

Facebook wants to give advertisers an immersive way to reach people without making them leave the social network. So, it introduced Canvas, a full-screen ad experience built for bringing brands and products to life on mobile. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load. Canvas removes constraints that low-power mobile sites put on content. Facebook Canvas allows interactive elements like animations, carousels, product catalogs, tilt-to-view images, and videos. Canvases appear linked to from News Feed ads on iOS and Android, and Facebook is evaluating how to expand this to other versions and apps such as Instagram.  Facebook for Business

And those emoticons finally launched. More here.

Snapchat

Snapchat Enlists Nielsen to Track Ad Campaigns

Specifically, Snapchat will be able to provide brands and agencies with Nielsen Digital Ad Ratings, which can track how many people a given ad campaign reaches. Meanwhile, Snapchat ad tech partners Innovid and Sizmek will each supply ad tags that allow more detailed tracking of how many times individual ads are delivered in campaigns. (source: WSJ)  

Also the funniest thing we read all week about Snapchat courtesy of Elsbitch and Bitchamen Hoeson. Seriously read this or risk being a NARP.

LinkedIn

LinkedIn Debuted Its First TV Commercial During the Oscars

The 30-second spot debuted during the Academy Awards telecast on Sunday. It’s an inspirational ad bouncing off a finding by NASA that 3 million LinkedIn users qualify to be astronauts. BBDO San Francisco handled the creative for the ad, which is expected to air also during “Shark Tank” and “Fresh Off The Boat.” (Ad Age)

BuzzFeed

BuzzFeed Creates Its First All-Video App 

BuzzFeed launched a new mobile app, BuzzFeed Video, so viewers can watch all their videos in one place. Until now, this content has been exclusive to Facebook and YouTube. There are two sections to the app, one for individual trending videos and the other for shows you are subscribing to. BuzzFeed also plans to use their own native player in order to collect more data about user activity and more flexibility to deliver a customized user experience.

Pinterest 

Pinterest Launches Updates To Rich Pins With Recipes And Movie Data

In order to enhance the user experience, Pinterest has launched updates to its movie and recipe Rich Pins to continue gathering helpful data within each pin. A Rich Pin is a pin that includes extra information right on the Pin itself. The movie pins will add information such as: rating, cast members, and [http://Must-watch Movies]movie reviews. Because 90% of Pinners are saving food and drink recipes, these pins will be enhanced with cooking times, serving sizes, and ingredients.

Only 17% of the Fortune 500 Are Active on Pinterest 

Although many Fortune 500 companies are active on Facebook and Twitter, why do so many forgo Pinterest? (Study)

Tumblr

Tumblr Has a New CTO: Brian Murphy From the New York Times

Tumblr has hired Brian Murphy, former VP of engineering at the New York Times, as the company’s new chief technology officer. Read More

YouTube

YouTube is Launching a New Tool That Lets Filmmakers Blur Out Any Object

YouTube is launching a custom blurring tool today that will let filmmakers blur out any object in their videos. Read More

Periscope

Mexico City Officials Are Shaming Litterbugs and Parking Hogs on Periscope, and People Love It

Mexico City police have failed to keep the capital’s unruly residents from invading streets and sidewalks with their illegally parked cars, security details, and trash. So officials are resorting to the shaming power of social media. Read More

Google+ (Well, Google)

Google Joins Race to Speed Up Mobile Delivery of News Articles

When you conduct a Google search on your smartphone for a newsy topic — say, “Donald Trump” — the results starting on Wednesday will include a horizontal carousel of news articles, each with a little lightning bolt icon and the letters AMP at the bottom. Click on any one of the articles, and it will come up immediately, with no wait. The fast-loading format is the latest effort by online publications to solve a problem that is the bane of smartphone users everywhere: Most mobile web pages take too long to load.

AMP achieves its remarkable speeds in two ways. First, it requires web developers to use a narrow set of web technologies to create pages. Second, it serves pages from its own servers, at least when you visit an AMP page via a Google search. Sites that follow these specifications to the letter will receive special treatment from Google.  That sounds great for publishers who have decided to build AMP sites, but there’s a catch: if readers decide to share a link to an AMP page they’ve clicked on through a Google search, the link points to Google.com (for example, google.com/amp/yoursite.com/yourpage/amp), not to your site. With its AMP search results, Google is amassing content on its own servers and keeping readers on Google. (Source: New York Times and Wired)

Also: Why Google AMP Is So Much Faster in Three Dramatic Charts

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Facebook Messenger Ads, New Twitter Customer Service Functionalities, And More

Last week the internet raged on with India telling Facebook no thanks in favor of net neutrality, Tim Cook saying the same to the FBI and Trump fighting with the Pope. But somehow social platforms continued to keep their eye on the prize and made some news:

  • Be careful about striking up conversations with brands via FB messenger, they’re about to spam you
  • Twitter wants brands to use them for customer service and are making it easier
  • Spoiler alert: Tumblr has porn. Some countries aren’t fans of that
  • The Guardian did an awesome test of Periscope and Facebook Live at the WDS and the results were interesting
  • Kids on Snapchat aren’t that into the content we’re pushing at them [Just more ME, ME, ME, ME!]

Have a great week!

Facebook

Brace Yourself For Ads in Facebook Messenger This Spring

A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016. The document says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. Messenger is one of Facebook’s most popular and fastest-growing products, with 800 million monthly active users. Yet the social network has never monetized it directly before. Thankfully for users, Facebook isn’t going to let brands send ad messages to just anyone or even people who’ve liked their Pages. Only those who have voluntarily chatted with a business can be sent ads. – TechCrunch

Twitter

Twitter Unveils Easier Customer Service Functionality

The platform has announced two new features to help businesses provide better customer service. The features include an easier way to send a direct/private message, and a private way for customers to share feedback after an interaction. >>Read More

ICYMI >> Twitter’s Newest Algorithm is Here

What it is, and why it isn’t the end of the world. (and how you can turn it off>>Read More

Instagram

Instagram Now Has Two-Factor Authentication to Improve Security

Instagram’s popularity continues to grow, and the social network has started to roll out two-factor authentication to help prevent security breaches. Read More

Tumblr

Indonesia Bans Tumblr Over Porn

Indonesia has banned the blogging platform Tumblr, saying that the site distributes pornographic content. Read More

YouTube

YouTube Runs Out of Ad Inventory in Nevada and South Carolina

Political advertisers hoping to attach their ads to YouTube replays of Taylor Swift’s Grammy speech may be out of luck in Nevada and South Carolina. There’s essentially no reserve inventory left on the popular platform ahead of the coming primary elections and caucuses there. Read More

Periscope

Periscope’s iOS Update Brings Endless Sunsets for Viewers and Stabilization for Broadcasters

Periscope for iOS has been updated with a few cool new features that may have you streaming endlessly. Read More

What The Guardian Learned From Comparing Facebook Live and Periscope for Event Coverage

For its latest experiment, the newspaper’s Mobile Innovation Lab compared the two live-streaming platforms and the engagement generated on each. Read More

Snapchat

Here’s your guide on how people are using Snapchat today

And according to their infographic, it’s not great news for brands. How often do Snapchat users watch Live Stories? 55% say “never” or “rarely.”  And it’s worse for Discover (84% never or rarely watch) and Branded Filters (60% never or rarely use). It also doesn’t seem to be the best place to drive purchase – 98% say they never or rarely buy something they saw on Snapchat. (source: BI)

Pinterest 

Instagram and Pinterest are killing Gap, Abercrombie, & J.Crew

Declining sales for traditional mall retailers are not because of the apparel, it is the shift in how teen consumers think. Young people are looking to purchase experiences rather than actual stuff, and when they do buy, you better believe those new shoes have to be Instagram-able.  Pinterest is giving the option to pin dream outfits, wardrobes, access to runway styles. They can get their inspiration quickly and can click add to cart from Pinterest just as quickly. Fast fashion stores like H&M and Zara are where affordability and stylish collide. Read more from (Business Insider)

BuzzFeed Bonus

What BuzzFeed’s Dao Nguyen Knows About Data, Intuition, And the Future of Media

As the head publisher of BuzzFeed, Dao Nguyen shares her opinions on the way consumers receive and process news and data. People don’t think “I want to be informed, inform me.” Dao believes the way we receive information is a habit and a person’s identity. In terms of data, she thinks it is a myth that data scientists are telling reporters what to write and what to cover. Reporters are taking responsibly for: “27 Sandwiches that Are Better Than a Boyfriend” and a creative mind is still more important than anything. (Fast Company)

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Facebook at Work, App of the Year, #InstagramHusbands, and More

Last week was monopolized by award nominations (and the bad journalism around them), the political scene, and an amazing hoax of a drug lord threatening a terrorist organization. But despite all of that, social platforms continued to be innovative.

  • Instagram husbands are a thing – a hysterical and truthful thing
  • Periscope is the App of the Year!
  • Learn why Snapchat should matter to brands
  • Facebook at Work launches for those not working in the agency world

Facebook

Facebook Goes After LinkedIn

Facebook at Work, Facebook’s professional version of its social network, is expected to launch in the coming months. The new service, geared towards workplace collaboration, is nearly identical to its ubiquitous social network, with a scrolling news “feed”, “likes” and a chat service. The service will be open to all companies once launched and Facebook plans to charge “a few dollars per month per user” for premium services such as analytics and customer support.

Facebook Bends to Publishers, Tweaks Instant Articles Advertising

Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too difficult for them to generate revenue from content they posted to the social network’s new feature. From now on, the outlets—like The New York Times, BuzzFeed, NBC News and National Geographic—will be allowed to include more ads in the articles themselves and link to content hosted on their own sites via the “related articles” section at the bottom of Instant Articles. Instant Articles, which rolled out to all iPhone users in October, allows media companies to publish content directly to Facebook instead of posting links on the social-media site to draw users back to their own websites. Some 100 publishers are now using Instant Articles on a daily basis to distribute content, while about 300 are enrolled.  (WSJ)

Twitter

Twitter Will Finally Start Making Money off People Without Twitter Accounts

Twitter announced this week that it will start showing ads to its “logged out” audience, a group of roughly 500 million people who visit Twitter every month but who don’t have active user accounts. That means if you click on a tweet that appears in a Google search, for instance, you may see ads on that tweet page or on the tweet creator’s profile. This is a huge deal for Twitter. First, it’s important to some advertisers, who don’t think Twitter has enough registered users — especially compared to Facebook — to matter, and also to Wall Street, for the same reasons. (Re/Code)

Snapchat

Infographic: How the Best Brands Use Snapchat

Contently sums up many of our clients’ feelings about Snapchat –

“Brands approach Snapchat the way most people over 25 approach Snapchat: You know it’s a big deal, but you aren’t really sure what the hell you’re supposed to do with it.” Luckily – they made a handy infographic that can help.  (Source: Contently)

YouTube

Rewind and replay

Once again, YouTube created its signature “Rewind” video, a look back at the most popular music and Internet topics of 2015. Rewind is equal parts musical mash-up and sketch comedy, making you remember all the trending Internet news that you forgot actually happened. It includes cameos from popular YouTube stars and references to “the dress” and pizza rat.

Adweek and Google’s year-ending YouTube Ads Leaderboard ranked this video featuring Liam Neeson as the most-watched advertisement posted on the platform in 2015, with over 85 million views. The algorithm for ranking these spots combines paid views, organic views, and overall audience retention. You can find the full article and video rankings here.

Instagram 

First comes love…then comes #InstagramHusbands 

Simply Measured released it’s 2015 Instagram Industry Report on Tuesday, which analyzes how 17 different industries are using the social platform to reach their core audience. Some highlights: in 2015, 90% of the top 100 brands were on Instagram, and of those that have accounts, 82% posted at least once a week. In the 2,500 brand-authored posts that Simply Measured studied, adding at least one hashtag and geo-tagging the post triggered more engagement with users.

We’re familiar with the hard work that goes into crafting the perfect Instagram post to engage with client audiences. But have you ever met or worked with an #InstagramHusband? The Mystery Hour just exposed this new cultural phenomenon.

Tumblr

Tumblr’s Instant Messaging Now Available to All, Adds Support for Sharing Posts

Last month, Tumblr rolled out instant messaging on the web, iOS and Android to a subset of Tumblr users ahead of a broader launch. Today, the company says that all users will now have access to this feature, which introduces a way to communicate directly with others on the service, in a private, chat-like interface. Read More

Periscope

Apple Names Periscope the Top iPhone App of 2015

The live-streaming video app Periscope was named the iPhone app of the year, according to the Apple editors who discover, select and promote the apps and entertainment in the App Store and on iTunes. Read More

Pinterest

Pinterest Could Help People With Depression-If Used Correctly 

new study from the University of Georgia has discovered that depression related pins on Pinterest have received a significant amount of engagement. However, those pins were often linked with ineffective coping strategies and not professionally given advice. Social media can offer those coping a sense of community and decreased stigma. This study highlights the opportunity for health professionals and public relations professionals to engage on Pinterest to broaden their reach to people struggling with mental illness.

BuzzFeed

BuzzFeed Builds Another Top Facebook Video Brand

Four different video brands have become the top producers on Facebook thanks to BuzzFeed. The most recent is Top Knot, whose top “clips” include: 1 Man Transforms into 5 Women and Getting The Perfect Winged Eye While Listening to Adele. Launched on October 7th, this beauty and fashion brand has 1 million Facebook fans and generated almost 200 million views in two months. The secret? CEO, Jonah Peretti said their team of generalists are encouraged to experiment in content areas or media outlets they are passionate about and then encouraged to go after that initiative in a big way, even if the money isn’t there yet.  (WSJ)

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamLindsey MillsKate Acker, Toby PhillipsAustin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: POTUS on Facebook, YouTube Music, Instagram Hacks, and More

The POTUS got on Facebook. In 2015. All of that feels weird and is probably enough for weekly summary chit chat. In other news:

  • YouTube is about to blow up the music game
  • You can chat through Tumblr now (if you couldn’t find another way by now)
  • Facebook caught onto that Apple Watch warning about the power of notifications
  • Twitter proved many of us wrong with their [stupid] heart

Have a wonderful fall weekend!

Facebook

Facebook Wants To Dominate Your Home Screen With Its Notify App

On Wednesday, Facebook introduced Notify, a new app that will send push notifications about news, entertainment, and other timely information such as the weather. When you swipe or tap a Notify notification, a browser within the app will open up a web page with more information. Notify, if adopted widely, may give Facebook even more control over the news and information we consume. The company already has significant influence over what we see due to the choices made by its News Feed algorithm. As Facebook COO Sheryl Sandberg noted on the company’s most recent earnings call, 20% of all time spent with mobile media is spent in either Facebook or Instagram. – Facebook Newsroom

Obama Starts Personal Facebook Page 

The leader of the free world now has a personal Facebook page, and more than 45,000 people clicked “like” on it in the first hour it was live on Monday. Obama now has a 20-member social media team at the White House that aims to bring more spontaneity and accessibility to the presidency, a position that has become highly choreographed and constricted in modern times. His first post: a tour of his backyard, and an invitation to send questions and comments about climate change.

Twitter

Twitter ‘Like Heart’ Proves More Popular than ‘Favorite Star’

It’s been one week since Twitter changed favorite stars to Like Hearts, and if you were holding out waiting for the return to the familiar star, don’t hold your breath. So far, it seems Twitter’s research is paying off with a 6% increase in engagement on hearts. >>Read More 

Case Study — How Porsche is Using Twitter

Watch the interview here.

Snapchat

Should HR be Snapping?

It’s not just about creative client work, some agencies are using Snapchat for recruitment and new business opportunities. According to Adweek, Snapchat’s disappearing posts reflect an agencies culture in a low-risk way. Other Agencies are using the disappearing posts to pitch out briefs or interesting info to potential clients.

Instagram

No News…Here’s Some Instagram Hacks  

Step up your Instagram game with these 29 hacks from people that take really good photos. One of the keys from the WOMMA Summit resonates with the Instagram platform: “Be Authentic.” Especially when utilizing influencers, let them plug your product their own way.

YouTube

YouTube Music

YouTube Music is looking to supersede Spotify and might actually be able to! With the power and popularity of Google and the success of YouTube arms like Vimeo amongst musicians, this free platform (with ads) will take off, especially with a $9.99 ad-free monthly fee. (Spotify Premium costs $14.99 monthly).

Tumblr

Tumblr Finally Gets a ‘Real’ Instant Messaging Feature

On Tuesday, eight years after the site’s launch, Tumblr announced it’s time for “real” instant messaging. Read More

Periscope

Periscope Adds Replays to Its Map and 3D Touch Support for iPhone 6S

Livestreaming app Periscope has received one of its biggest updates yet, adding the ability to skip ahead in replayed broadcasts, revamping the app’s map feature to show recently completed streams, and introducing iOS-specific functions that make use of the iPhone 6S’s 3D touch feature. Read More

Pinterest

Pinterest Just Got Way Easier To Use

Pinterest will continue stealing more of our time with their latest update. The update includes a visual search tool. How it works: let’s say you found your dream kitchen, but you’re only interested in the kitchen table, the tool allows you to select the table and Pinterest will pull up more pins that resemble it. See it in action here.

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamLindsey MillsKate Acker, Toby PhillipsAustin DeArmanPam Franklinand Lauren Wesche.

Weekly Roundup: Snapchat’s New Ts&Cs, YouTube Red Free Trial, Google AdWords Turns 15, and More

Last week was mostly spent discussing a flip phone in Adele’s new video. Why? What does it mean? Are we going to ditch our iPhones? And there was a pretty serious SXSW backlash around gamers and digital harassment in video games and canceling planned panels in fear of violence. But when the money started moving they reconsidered. Good move (more below). And social platforms didn’t sit still either:

  • Did you hit ‘accept’ really fast on Snapchat? Warning.
  • Facebook is making sure you see ads no matter what flip phone you are using
  • You can get YouTube Red for FREE (no trick, just treat!)

Have a great week!

Snapchat

New terms and conditions and video filters (you choose what is more important)

Snapchat released a few things last week. (1) New terms and conditions that included this: You grant Snapchat a worldwide, perpetual, royalty-free, sublicensable, and transferable license to host, store, use, display, reproduce, modify, adapt, edit, publish, create derivative works from, publicly perform, broadcast, distribute, syndicate, promote, exhibit, and publicly display that content in any form and in any and all media or distribution methods (now known or later developed). Be afraid. Source. (2) A month after Snapchat debuted its new Lenses feature, the company is expanding its video feature set with what it calls “Speed Modifiers,” allowing users to add slow-motion, rewind, and fast-forward filters to their videos. Rather than puke rainbows, users will now be adding something closer to special effects to their Snaps. Rejoice. Source.

Twitter

ICYMI: Twitter Debuts the Brand Hub

Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled on Monday, is meant to give brands a “360-degree, real-time view” of their initiatives on the platform. But don’t expect access just yet. Twitter is only opening the hub to “big brand” partners, but should be opening it up to all brands later this year. And when it does, expect to be able to track metrics like share of voice much easier than before. >>Read More

Instagram

VSCO and #MyStory

Last week, Instagram released Boomerang (for gifs). Well now, VSCO, the photographer’s platform, has released DSCO, which allows users to create short, looping GIFs that can be shared to VSCO profiles along with FB, TW, Tumblr, and IG. #Drama

In addition, a new campaign, #MyStory, encourages women to share their stories about what  makes them unique and show that IG is more about visual storytelling than selfies and food photos.

YouTube

More Red

YouTube Red, the new paid subscription service, was announced last week and content creators are getting nervous because YouTube is launching a 30-day free trial for new Red users. YouTube has now assured video makers that they will still get paid even when YouTube Red users aren’t paying…

Adele broke every record except Psy’s when ‘Hello’ hit 100 million YouTube views in five days…Psy hit it in four. The Denver office will take credit for at least 20 of those views. Key Takeaway: Use a flip phone in your next music video to attract more views.

Pinterest 

Pinterest Loses “Pin” Trademark Battles In U.S. and UK

Pinterest has been fighting to to have the word “pin” trademarked and they were unsuccessful. Travel startup Pintrips and Mobile directory Free118 won the fights in the U.S. and UK. Pinterest is not letting these setbacks stop them. They are in the middle of a case in Europe over a region-wide trademark on the word “pin”. Source

14 Halloween Pinterest Fails That Are Terrifying in All the Wrong Ways

If you need a good laugh. Click here

BuzzFeed

BuzzFeed and Vox Media Threaten to Bail on SXSW Unless Canceled Panels Are Reinstated

BuzzFeed and Vox Media are causing a bit of drama for the SXSW festival. They have threatened to pull out of the festival if conference organizers don’t reinstate their two panels. One of the panels is said to be related to harassment in the video gaming industry.

ReCode

Google

Google AdWords Turns 15

AdWords, a funky auction system for selling Internet ads that transformed a scrappy search engine called Google into a $400 billion-plus behemoth, is 15 years old. Happy birthday, AdWords! To celebrate, Google put out an infographic on some of the milestones of search ads. Back in 2000, only 350 advertisers were signed up with AdWords when it launched, paying prices at 1.5 cents, 1.2 cents and one shiny penny per impression to run ads next to keywords. Want to see what was hot (or not) back in 2001? Google can help with that.Source

Tumblr

You Can Now Follow Tumblr Searches on Your Dashboard 

Tumblr’s latest feature allows you to follow specific Tumblr searches, just like a blog. For example, if you’re searching for Drake Memes you can save that search and it will appear on your main dashboard page. The more dancing Drake the better. Read more

Facebook

You Can’t Escape Facebook Ads, Even on Crappy Connections

If you thought you could escape Facebook ads because you were on a slower connection or lower-power device, think again. Facebook has developed the new slideshow ad option—”To make video ads easier to create and possible to watch on every device and connection speed,” the Facebook for Business team said in a blog post. The new lightweight video ads are built from a series of three to seven still images—pulled from an existing video, branded photo shoot, or a set of stock photos—that run for five to 15 seconds. With a small file size (not to mention reduced production cost and time), slideshow ads can be viewed on the most basic devices and the slowest connections. – Source

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamLindsey MillsKate Acker, and Lauren Wesche.

Weekly Roundup: Facebook’s Universal Search, YouTube Red, and More

HAPPY POST-BACK-TO-THE-FUTURE!

Now that we’ve all moved past the disappointment of not having flying cars or self-tying Nikes YET, we can focus on the important things like Adele’s new album, the World Series and making cartwheels go back and forth on Instagram. And if that’s not enough, there’s more:

  • Have you seen the polls on Twitter? You’re about to
  • If you need more than NetFlix, there’s now YouTube Red [yes, they are both red]
  • Despite our behavior displaying the contrary, CNN News is the most watched [What?!]
  • Get ready to be Zapped!
  • High five to everyone holding hands to tell bullies to back off

Have a wonderful fall week ahead!

Facebook

Facebook is unleashing universal search across its entire social network

Almost a year ago, Facebook transformed the search bar normally used to find other Facebook users into a tool for finding what those users were saying. On Thursday, the company went one step further and indexed the entirety of Facebook’s 2 trillion posts making them searchable. It’s now a way to see what the internet is talking about in real time, in a way that only Twitter has ever mastered.  – The Verge

Twitter

Quick Poll: Who Wants to See More Polls on Twitter?

Soon, Twitter users will be able to add polling functionality to their Tweets. Create a poll in your tweet for a quick opinion poll, to raise awareness about a new product, gauge interest in a topic or theme, and ultimately drive brand engagement. Participation in a poll will be anonymous, and when the poll is finished, those who voted may get a notification to check out the results. Reach more about the new feature here.

Also, now you can connect your Twitter & Vine accounts.

And just for fun, play this Choose Your Own Adventure game on Twitter. [and then ask yourself, how many twitter accounts can one person make?]

Snapchat

Remember – Snapchat has influencers too

In the last year – a lost of us have worked with YouTube influencers to create content for our brands. As Snapchat stars emerge, similar opportunities exists. Startups like Narativ offer to connect brands and agencies with influencers. We also have opportunities to work directly with stars and/or their management.

Instagram

Boomerang for the GIF Lover

Instagram has released its third extension app after Hyperlapse (for time lapses) and Layout (for pic-stitching), and it’s called Boomerang (for gifs). This app allows users to create endlessly looping gifs, making it super simple to edit video content into 1-second video loops. And it can be portrait OR landscape.

YouTube

Red

YouTube Red, the new paid subscription service, will be locking some top influencer content behind paid requirements to bring new revenue sources into the platform. Red provides subscribers with ad-free service and access to exclusive content from influencers that have democratically risen to the top of the YouTuber pool. If creators that receive revenue from advertising refuse to join the Red community, all of their content will be hidden

LinkedIn

LinkedIn Revamps “Groups”

If you were thinking “I want another LinkedIn app” — you’ve got one. The platform just launched another stand-alone app for its very popular Groups functions. It’s a much more intuitive interface, and you can do things like add pictures to conversations and cut down on the number of email alerts you get. Also, you may not be aware that some of our largest clients have very successful branded LinkedIn groups. Let us know if you’d like more information about engaging on that platform. More from LinkedIn here[HOW MANY APPS DOES LINKEDIN HAVE???]

BuzzFeed 

CNN #1 In Digital News; Beats Yahoo News, BuzzFeed

CNN is on a winning streak for the most multiplatform views, meaning desktop and mobile. CNN also notes that they have more social media fans on Facebook and Twitter than Yahoo News and BuzzFeed. CNN sees 84 million unique visitors in a month. BuzzFeed follows with 77 million unique visitors. Read more

Pinterest

The Most Popular DIY Halloween Costumes, according to Pinterest

Pinterest has become a hub for Halloween costume inspiration. Whether you’re looking for something trendy, budget-friendly or for a large group, Pinterest has an answer. Business Insider pulled some numbers to see what the topped pin costumes were this year just in time for Halloween. Check it out

Tumblr

White House answers Tumblr’s LGBT questions on #SpiritDay

As part of #SpiritDay, the anti-bullying initiative launched by GLAAD that has turned everyone’s social media avatars purple on Thursday, Jarrett announced a White House Tumblr Q&A, inviting users to post questions related to LGBT policy. Read More

Periscope

Periscope may add this button to its app, but what’s it for?

Periscope is preparing to add a new icon. It was shared via Twitter by a designer, which was retweeted by Periscope CEO and founder Kayvon Beykpour — but what could it be for? Speculation abounds. Read More

Zapstream

Zapstream launches Periscope-Snapchat hybrid

Let’s face it: For young consumers especially, live-streaming apps like Periscope and Meerkat risk producing content that’s long and boring. Zapstream is targeting younger millennials and centennials (ages 0-18) with live streams that they can add special effects to and clip into 15-second “Zaps.” Read More

Social Industry

Apple, Facebook, Twitter, Snapchat Are All-In With New Anti-Bullying Emoji 

The Ad Council, a nonprofit that runs public-service campaigns, is promoting a new emoji specifically intended to combat online bullying. The idea is that people who witness bullying online can share the emoji to signal that the bullying should stop or that they support the victim. As the CEO of the Ad Council said, “This generation of kids, that’s [emojis] their language.” The campaign, called “I Am A Witness,” is launching for National Bullying Prevention Month. Many of the biggest tech companies out there are partnering with the Ad Council to get the word out, including Facebook, Twitter, Google, Apple, Adobe, Snapchat, Whisper, and Kik. None of the companies are charging for the advertising, although they aren’t saying how much the ad space is worth. Snapchat filters alone can run more than $400,000 per day, so it’s not necessarily cheap real estate. Re/code

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamLindsey MillsKate Acker, Toby PhillipsAustin DeArmanPam Franklinand Lauren Wesche.