Global4 Brands Supporting Social Causes With Social Media
Cause marketing has been a buzz word for a while now. But this year cause sponsorship is predicted to reach $1.92 billion.
Because, quite simply, it works. 89% of US consumers are likely to switch comparable brands if one is associated with a cause and just over 40% of Americans are are willing to pay extra for brands committed to positive social and environmental impact.
Here are 4 projects Ogilvy has created …