EAMETrends in sub-Saharan Africa: full report
I spent several months in sub-Saharan Africa last year to establish Ogilvy & Mather’s social media capabilities in the region. This doesn’t make me an ‘Africa expert'(!) but I compiled a trends report based on my observations, reinforced with data, cases, examples and anecdotes.
The report covers consumer, business and digital marketing trends with actionable call-outs answering “what does this mean?”
It is written for Global Marketers and business …