GlobalHow to make ratings work for your business
Ratings are increasingly recognised as a crucial part of how people buy many products and services, whether TripAdvisor’s reviews of hotels or reviews of your neighbourhood restaurant.
We all aspire to 100% positive reviews – but in the real world this is impossible. Some customers will always be dissatisfied, however hard we try.
So if we are to do something about our ratings, what should we worry about?
Thanks to Steve Martin, the renowned …