GlobalThe Evolution of Content Marketing, a Conversation With Michael Brenner
“Marketing is all about telling a compelling story.”
The above quote from Joe Pulizzi from Content Marketing Institute, and one of the best known names in the business, sums it up well. But this is usually easier said than done.
Content Marketing has arguably been the single most talked about digital marketing trend in recent times. And yet, marketers seem to be grappling with more questions on handling it effectively. Though, it has …