North AmericaChanging Consumer Behavior Through Social Advertising
Article by Kate Newman, Assistant Account Executive at Social@Ogilvy in Chicago.
In today’s social and digital media landscape, it’s no secret that advertising opportunities are abundant. Because the number of ads consumers are exposed to each day continues to rise, the challenge for marketers to not overexpose their audience is crucial.
One way to combat this is by promoting content in an authentic, non-intrusive manner. Facebook, Twitter, Google+ and Tumblr …