The modern mom is constantly online researching websites, blogs and message boards for information on parenting. But is there a way for brands to celebrate a mother’s natural instincts and build an emotional connection?
Last week, Kendra Simpson, vice president at Social@Ogilvy, presented a pre-conference workshop at the M2Moms conference in Chicago. Close to 300 attendees were at the conference from CPG brands and retailers to restaurants and agencies.
In Kendra’s session, she shared how Huggies was able to leverage agile marketing and engage with moms online in their “natural habitat.” View the video below for a few highlights and key learnings from her session.