Events season is well underway and in two weeks time we will present an invitation-only breakfast roundtable at this year’s PivotCon. This is a two-day event, October 17-18, 2011, for brand managers who seek to bridge the gap between their brand and the rising Social Consumer, the topic at the heart of this year’s event.
Ogilvy’s John Bell, our Global Managing Director of the Digital Influence practice, will host a breakfast on Tuesday October 18th, entitled True Social Stories: An Insider’s Look at Transforming the Enterprise.
Taking place from 8:00am at the Crowne Plaza Times Square, this fireside chat will look at how marketers can look at the social transformation of their business, focusing on questions including designing an effective social infrastructure; integrating social media so that it both enhances both reputation and delivers customer value and using social media to create strong brand advocates among employees.
John will host an intimate gathering of panelists from blue chip companies including IBM, Unilever and American Express who will share their success in these areas — what they did, how they overcame obstacles and what’s next for them.
Do you have questions for our panel? We would love to hear more from you here, so we can include them in our session. Post them here, or send to me @gemsie before October 18th.