Community Manager Masterclass - Social Media Week

Watch Live: Community Management 3.0 – The Most Dynamic Role in Marketing #SMWOgilvy

Class Description:

Calling all community managers!

It’s one of the most dynamic roles in the marketing industry, and as the social media landscape continues to evolve, so do the community manger’s responsibilities and required skills. This interactive class, led by two of Social@Ogilvy’s community management experts, will focus on “Community Management 3.0” – the new job description, new and common challenges, industry leaders putting it to practice, real-life scenarios for discussion and more to prepare you to take your brand to the next level.

Join an interactive workshop to learn how you can enhance your community management skills and strategy. We invite you to submit your community management challenges or thoughts on how your role has changed as a community manager to @SocialOgilvy using hashtag #SMWOgilvy. We’ll have answers to your questions and share your thoughts during the workshop!

Feel free to watch live here:

Class Level:



Participants should currently be involved in community management efforts for either their brand or clients  with a focus on enhancing their skills and bringing their efforts to the next level.


The class will start off with a brief presentation followed by interactive group workshop/brief presentations and a final Q&A at the conclusion.

  • Introduction to Community Management 3.0 (20 min)
  • Participants will be divided into small groups to address sample community management scenarios – from engagement strategies to customer service incidents and more – by applying Community Management 3.0 strategies and tactics (30 min.)
  • Q&A (10 min.)

After Class Recognition: 

Each member from the winning presentation will win a one-year subscription to a popular industry magazine.

Teachers bio:

Ashley Hurst is Director of Business Development and an Account Director at Social@Ogilvy designing social media and word of mouth marketing programs integrated with traditional communications strategy. At Ogilvy, Ashley has developed global strategies and led programs for iconic brands including Fanta, IBM, Grohe and British Airways. Prior to joining the Ogilvy team, Ashley was the Social Media Manager for Discovery Communications driving strategic partnerships, developing TLC’s social engagement strategy and serving as the Community Manager across the networks. She started her career at Edelman, pioneering some of the first social media programs for Equal Sweetener, The Scotts Miracle-Gro Company, Dove Beauty and SC Johnson. She later joined Zócalo Group and led strategic integrated marketing campaigns – both online and offline – for national and global brands including SUBWAY® Restaurants, Unilever and an award-winning program for Frito-Lay. Ashley graduated Magna Cum Laude with Honors with a bachelor’s degree in Public Relations from the University of Georgia.



Dhara Naik is an Account Supervisor currently supporting social media efforts for Social@Ogilvy clients in New York. Her work in the social media space includes developing content strategy, conversation and crisis management, activating influencer programs, social reporting and measurement as well as social customer service training and consulting for brands. Prior to joining Social@Ogilvy, Dhara worked at Likeable Media providing social media strategy for a variety of brands including Verizon FiOS, Entenmann’s, Penguin Books, and an award  winning program for Medtronic Diabetes.