Wednesday Word: Converged Media

What is converged media? Isn’t it just the paid, owned, and earned model that many marketers have been discussing since 2010? Or is it something deeper? And how should your agency and brand look into adopting and executing this model to create better efficiencies?

Geoffrey Colon and I discuss all of this and more in this week’s Wednesday Word.

Our weekly podcast is taped live from the Chocolate Factory office of Ogilvy & Mather in New York City. You can also download and listen from iTunes. Search “Social@Ogilvy” (on iTunes) or click here.