Wednesday Word: Social Crisis Management

How you handle a crisis in social can determine if you can turn what may appear to be a debacle into major impressions and favorable discussion for your brand.
Hosts Gemma Craven and I discuss the Walmart/Pitbull contest, which set out to be about promoting local stores but was hijacked, and became about exiling the rapper to Alaska. As you can imagine this was a very different outcome for the brand.
Our weekly podcast is taped live from the Chocolate Factory office of Ogilvy & Mather in New York City. You can also download and listen from iTunes. Search “Social@Ogilvy” or click here.