Thinking Social / Value

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Years of thinking social archives >

Wednesday Word: Twitter Closing API?

 

Twitter, which launched as an open platform, is now moving more toward a closed or walled garden business model. If they move in this direction, will it mean more closed communities will follow? Social@Ogilvy’s two “GCs” Gemma Craven and Geoffrey Colon discuss how Twitter closing their API may have a ripple effect throughout social media.

Our weekly podcast is taped live from the Chocolate Factory office of Ogilvy & Mather in New York City. You can also download and listen from iTunes. Search “Social@Ogilvy” (on iTunes) or click here.