Weekly Roundup: Instagram’s New Algorithm, Facebook’s WordPress Partnership, and More

Most of last week’s news may have been focused on Presidential candidates and SXSW and college basketball (that time of year when hopes and dreams are dashed every few minutes). But if you were on top of social media then you spent Tuesday celebrating #Bam4Ham and using all the fun great St. Patrick’s Day filters on Snapchat and Bitmoji. And despite all those distractions, social platforms were out there making news – just like every other week.

  • Instagram introduced a new algorithm meant to piss users off
  • Facebook partnered with WordPress in their continued quest for world domination
  • LinkedIn got all celebrity and got Gwen Stefani to sell albums on their site (or something like that)
  • BuzzFeed totally ignored that Swarm was already a thing
  • …and so much more

Have a wonderful week!

Facebook

Facebook Just Got a Huge Partner for Instant Articles

With the hopes of reaching more publishers, Facebook has teamed up with WordPress to support a plugin for users that use the open-source content management system. WordPress powers 1 in every 4 websites on the web. Partnering with WordPress opens the door for a lot of smaller publishers without the technical support to otherwise publish to an Instant Articles feed to get started with the new format on Facebook.

Facebook’s Messenger Bot Store Could be the Most Important Launch since the App Store

Read more about the Bot Store, that many predict would be the “most consequential event for the tech industry since Apple announced the App Store and iPhone SK in March 2008.” (TechCrunch)

LinkedIn

LinkedIn Flexes Its Star Power With Addition of Gwen Stefani

Gwen Stefani ain’t no “Hollaback Girl,” but she’s a bit of a follow back girl. At least on social media.This morning, the Grammy-Award winning songstress and global fashion icon became the first-ever singer-songwriter LinkedIn Influencer. She follows fellow girl-boss celebs Oprah Winfrey, Arianna Huffington and Lena Dunham in joining 500-plus VIPs that publish special blog posts on the popular professional social network. Publicity-wise, it’s bananas — a win-win deal. Stefani gets to promote her new album,  “What the Truth Feels Like,” to the platform’s approximately 414 million members. (She gave the record a healthy shout-out in her inaugural Influencer post, titled “The Key to Success – and Creativity – is Truth” music video embed included.) And LinkedIn gets to flex her star power all over its site and, ahem, in the press. [Source: Entrepreneur]

Instagram

Leave Me Out Of Your Instagram Algorithm Bubble 

Instagram has been working on an algorithm, similar to a Facebook News Feed. What is most important or relevant to you will be seen first, opposed to in chronological order. According to Instagram, on average people miss 70 percent of their feed. If Instagram doesn’t want to upset their 400 million users, they will make this change optional. [but they haven’t yet] (Forbes Tech)

What does this mean for brands and agencies? AdWeek 

Also: Selena dethrones Taylor Swift for most followed person on Instagram with 70 million followers.

Snapchat

6 Hidden Snapchat Features

Snapchat’s updates may be hard to keep up with, check out this article to find 6 hidden features.

Watch DJ Khaled Explain Snapchat to Jimmy Kimmel

The king of Snapchat himself, becomes Jimmy Kimmel’s personal Snapchat coach.

Twitter

Users Accepting New Twitter Algorithm 

Last month we reported on Twitter’s new Algorithm, which places recommended Tweets at the top of your timeline (not the newest). According to Twitter, after about a month of testing they are finding that users are accepting the new timeline experience, and are seeing an opt out rate in the single digits. The update represents a large change for the real time platform. >>Read More

SXSW Twitter Partnership Highlight

At this year’s SXSW festival, Dove and Twitter announced that they will partner to analyze user’s tweets to gauge body positivity in a digital move against body shaming. The #SpeakBeautiful Effect tool invites users to share the handles they want analyzed. >>Read More

BONUS: Infographic: A TV Show’s Appeal Can Determine Ad Recall, Twitter Study Says

BuzzFeed

BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

During a keynote at SXSW Interactive BuzzFeed’s marketing chief unveiled a beta test of an ad format called, Swarm. This feature would allow brands and advertisers to run their campaigns simultaneously across all of BuzzFeed’s web and mobile properties plus its six social platforms: Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. Read More

Tumblr

If (When?) Yahoo Goes Under, Who Should Buy Flickr and Tumblr?

Yahoo is in turmoil. Its CEO and Board are pursuing different paths to either return it to solvency or a shell corporation. Much of what’s being discussed is what the company should do with core assets, two of which are Flickr and Tumblr. Read More

YouTube

YouTube and Google Play Agree to Join T-Mobile’s Binge On Program, Following Criticism of Video Throttling

YouTube and Google Play Movies & TV will now participate in T-Mobile’s “Binge On” program, which offers cellular subscribers the ability to watch a variety of services without those streams counting against users’ data plans. Read More

Medium

Medium Evolves Again

The service will add human editorial decisions to its mobile app. Read More

Pinterest 

Top Tips For Being Successful On Pinterest In 2016

This article breaks down how brands can leverage Pinterest’s updates in 2016. Target audiences on Pinterest are aspirational, meaning they are looking to Pinterest to inspire them to cook, buy, and travel. From the importance of the “Buy” button to pinning cadence read up on how 2016’s platform updates are keeping brands and audiences in mind. 

Compiled by our West Region strategists including Melanie TaylorCameron JoyeLaura GrahamKate Acker, Austin DeArmanPam Franklinand Lauren Wesche.

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