The first day of CES has come and gone, but now let’s focus for a minute on what brands and marketers need to know from day 1. Ogilvy & Mather is on the ground, speaking, and soaking up all the new innovations to come. We kicked the week off with a coverage guide by John Bell, Global Managing Director, Social@Ogilvy. Today we’re sharing our day 1 recap.
Whether you are attending or you are just staying on top of it all through news, tweets, etc. the following recap will help you wrap your head around day 1 at CES.