OgilvyWW RT @ThamKhaiMeng: Emotion is the engine of story. Just ask any dictator - they don't waste time giving the crowd facts and figures about th?1 hour ago

OgilvyWW RT @Ogilvy: .@Ogilvy - the only agency named to top 25 Most InDemand Employers according to @LinkedIn?s 100 Most InDemand list! http://t.co?1 hour ago

dirkmshaw ?@PRWeekUS: We're sad to share this news today: @RuderFinn healthcare director Kevin Silverman passes away at 36 http://t.co/yLAUfSKdS5?5 hours ago

jbell99 Been saying this for years "the increased importance of paid media in social channels changed how brands do social" http://t.co/3bjSQAeLU48 hours ago

matterssocial RT @MisterHeinrich: I'm completely distracted by the #SocialMatters feed. So many genuine insights. I wish I was in #HongKong last week. @m?11 hours ago

Barneylo Changing behavior of buyers: how to make calorie labels that actually work http://t.co/vCjj0nyXbC via @voxdotcom15 hours ago

jbell99 Millennial media-consumption habits explained, in 5 charts - Digiday http://t.co/1ZN074gwll via @digiday16 hours ago

pfasano RT @SFGiants: RECAP: #MadBum dominates over seven innings as #SFGiants grab 1-0 lead in #WorldSeries. http://t.co/jjU9XVxA7q http://t.co/nY?1 day ago

pfasano RT @Los_Gigantes: Pence conecta doble y anota una de dos carreras por #LosGigantes en el 4to inning para poner el marcador, 5-0! http://t.?1 day ago

gemsie Yes RT@thereaIbanksy: In the end, we're all the same. http://t.co/UmIYBqETe81 day ago

pfasano RT @MLB: Big Game Hunter. @HunterPence goes yard and it?s 3-0 @SFGiants. #WorldSeries1 day ago

SocialOgilvy RT @ogilvydo: Simon Trilsbach from Socialbakers shares a top tip #socialmatters https://t.co/OmdDrUA7WG via @vine @simontrilsbach @matterso?1 day ago

SocialOgilvy RT @OgilvyUK: How to create meaningful, impactful #mobile platforms http://t.co/hr4xQm4Zxx via @ogilvydo #apps #technology1 day ago

SocialOgilvy RT @OgilvyPrideWW: In 1996 @TheEconomist said 'let them wed'. 20 years on and the landscape is still divided: http://t.co/oqYccGD0qC http:/?1 day ago

pfasano RT @tfcullen: Big day for #geeks and #creatives alike: Announcing @OgilvyAmp http://t.co/RqsWrmxkgi1 day ago

makegood Some smart friends at @energy are looking for a new member of their comms team: digital, social, content. JD here: http://t.co/yzpmPo3ioL1 day ago

OgilvyWW RT @ThamKhaiMeng: When you think about it, a brand should be nothing more than a product with a story - a story with an emotional core.1 day ago

LeoTwit a call to arms (or re-arm) for the marketing indusrial complex from @tomfgoodwin in The Guardian http://t.co/u50wfsT9Ss1 day ago

gemsie New Banksy 'Girl With Pierced Eardrum' mural appears in Bristol Harbourside http://t.co/OHTxO4Ic2J1 day ago

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

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Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

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The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

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Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

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Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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