OgilvyWW RT @ThamKhaiMeng: Storytellers keep us hooked on dopamine, the brain?s pleasure hormone. We?re conditioned to want more and more, like Pavl?1 hour ago

OgilvyWW RT @Ogilvy: Honored to be nominated for 18 Webby Awards! Vote here. @TheWebbyAwards http://t.co/4tHNs0FCDi13 hours ago

OgilvyWW RT @Ogilvy: Five tips from the Father of Advertising, David Ogilvy #TBT http://t.co/SUd1Ya2woY13 hours ago

OgilvyWW RT @Ogilvy: Cast your vote for @TiffanyAndCo -- 'A New York Minute' campaign in @TheDrumCreative http://t.co/AFEhsPPkDC #ClientWork13 hours ago

OgilvyWW RT @Ogilvy: "A brand needs more than an essence, it needs a presence" - @JoeLampertius @WPPthestore #wppGRF1513 hours ago

OgilvyWW RT @ThamKhaiMeng: Some of the greatest writers started in advertising. @SalmanRushdie dude, come home. All is forgiven. http://t.co/qE6lDpZ?14 hours ago

pfasano RT @EconBizFin: Moore?s law turns 50: Ever more from Moore http://t.co/bAyTDVhePa http://t.co/BNAfqKNDzG16 hours ago

matterssocial Playing the field: The ICC #Cricket World Cup Twitter showdown: more than half a million tweets - http://t.co/D04oXF0DoA16 hours ago

matterssocial You can now judge people on #Tinder by their #Instagram #photos - http://t.co/xhuETpdbDj17 hours ago

matterssocial YouTube adds 15 new #languages, ups its total to 76 - http://t.co/CR9Q6wMYpP18 hours ago

matterssocial #Instagram reinforces #ban on nudity and sharing other people?s photos - http://t.co/4X65OVvUfE19 hours ago

matterssocial #Etsy #IPO tests pledge to balance social mission and profit - http://t.co/Vu576aKzcX20 hours ago

matterssocial The emojification of brand advertising - http://t.co/uRXnkZkmZe20 hours ago

matterssocial #Google creates a feedback loop that influences the way people see the world, a new study finds - http://t.co/cr8btZRzlP20 hours ago

matterssocial Live TV + social media = engaged viewers - http://t.co/muvVt785G420 hours ago

adamkornblum RT @JOEYDIV: Amazing to see this 5 years later... Where ever this is... @adamkornblum http://t.co/VsX0iyfkz11 day ago

Social Value Benchmark

Rob Blackie

Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey. This research aims to answer a simple question: Do visible social programs undertake the fundamental customer engagement activities that drive sales, loyalty and advocacy?

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

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Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

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Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

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WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

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Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

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Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

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The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

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Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

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Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

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Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

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Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

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Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

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Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

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Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

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Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

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Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

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WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

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Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

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jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

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Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

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Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

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Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

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Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

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