ogilvypr .@OgilvyPR and @WPP agencies are guiding global public relations for the unveiling of the new Suez Canal: http://t.co/9kzOHRuJLM @odwyerpr1 hour ago

pfasano RT @Ogilvy_RED: Is the carrier industry on the verge of a massive change from B2C to B2B? https://t.co/md7pBPXjFB @siliconrepublic1 hour ago

ogilvypr Newest #MediaXchange video features @sgrugle discussing how to identify and engage with bloggers for your brand: https://t.co/CvGs91Bo3D1 hour ago

pfasano Internet Of Things Almost There - MediaPost http://t.co/mu5fCbTrSd4 hours ago

marshallmanson Actual big news: Instagram switches on its API. Interesting data and insights sure to follow. http://t.co/4uSVowrGWC via @BIUK_Tech5 hours ago

ogilvypr RT @OgilvyChina: Cool project by @MemacOgilvy, opening up the #Suez in grande style @ogilvypr @prweek http://t.co/NXa8ZJvYTw http://t.co/MF?7 hours ago

pfasano Machine Learning And Human Bias: An Uneasy Pair - TechCrunch http://t.co/V2OQjjESPj17 hours ago

pfasano Disrupting beliefs: A new approach to business-model innovation - McKinsey http://t.co/1bV6CwvaDF20 hours ago

ogilvypr RT @AgencyHand: .@OgilvyPR preps for 200 journalists that will be at the second opening of Egypt's Suez Canal this week. http://t.co/eqfMD?20 hours ago

pfasano RT @TWTRtoday: Twitter is testing out a breaking news tab in its mobile apps http://t.co/QxYK5jcK8N http://t.co/8qRAVkOPb921 hours ago

pfasano Cool Influencers With Big Followings Get Picky About Their Endorsements http://t.co/eufvGGfnEu #SMM23 hours ago

OgilvyWW RT @ThamKhaiMeng: So oddly awesome! Best all-time use of a dog in an ad. Well done @MartinAgency http://t.co/056r8earMK23 hours ago

hannahlaw Is it even possible to "double confirm"?1 day ago

OgilvyWW RT @ThamKhaiMeng: When your clients believe that great work comes from great storytelling, then you can do amazing things together. http://?1 day ago

ogilvypr Learn how to manage and effectively mitigate a crisis situation with @JenRisi of @OgilvyPR @PhilanthropyNY workshop: https://t.co/LTK1MbsuFH1 day ago

ogilvypr .@OgilvyPR is supporting the second opening of Egypt's Suez Canal this week. A symbol of 'the new Egypt': @prweekus http://t.co/AHWSv32B4Q1 day ago

ogilvypr RT @PRWeekUS: .@WPP, @Ogilvypr prep for hundreds of journalists at the $8.5 billion Suez Canal expansion opening. http://t.co/l851K7FuXs1 day ago

ogilvypr RT @robynmassey: @WPP @OgilvyPR prep for wave of journalists at historic #SuezCanal opening in #Egypt http://t.co/SS5MLwN8ZC @prweek @stuar?1 day ago

Social Value Benchmark

Rob Blackie

Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey. This research aims to answer a simple question: Do visible social programs undertake the fundamental customer engagement activities that drive sales, loyalty and advocacy?

The Future of Selling

Brian Fetherstonhaugh

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person’s point of view, we are selling.

What's the Big IdeaL?

John Shaw &

Colin Mitchell

Although they may appear to be two irreconcilable concepts, idealism and commercialism benefit each other. Businesses must recognize that sustained profits are supported by sustained idealism and tailor their objectives and those of their brands to reflect this.

Socialize the Enterprise

John Bell

A close examination of how an enterprise-level strategy is integral to successfully adapting to and profiting from the growing influence of social media on consumer behavior.

Learning to Read the River

Math marketing provides an opportunity to maximize return on investment, better utilize consumer data, and gain a deeper understanding of how and why marketing tactics both fail and succeed.

BuzzFeed

5 Things We Hope To See At SXSW And 5 Things We Don't

March 8, 2013

Op-Ed kicking off a thought leadership and Instagram campaign for SXSW.

READ MORE →

Social Media Matters brings Ford, Coca-Cola, Nestle and more to Hong Kong

Today in Hong Kong, the second annual Social Media Matters conference descended on the Grand Hyatt Hong Kong with over 650 delegates, 250 brands and 30 speakers.

READ MORE →
Digiday

Why GIFs Matter for Brands

February 27, 2013

Originally meant to transform the Internet into a more visual world, the GIF is now the common platform for portable, delightfully out-of-context entertainment.

READ MORE →
WOMMA

The Do’s and Don’ts of Social Customer Care

February 25, 2013

Op-Ed by Evan Shumeyko, Head of Social Care, Social@Ogilvy

READ MORE →
Mashable

Tumblr's Mobile Traffic May Overtake Desktop Traffic This Year

February 21, 2013

Founder of Tumblr's exclusive interview with Mashable at Social@Ogilvy's Social Media Week panel.

READ MORE →
Econsultancy

How Ford and Whole Foods manage social communities

February 21, 2013

As part of Social Media Week, Social@Ogilvy hosted a panel The Rise of the New Community Manager. Econsultancy covered the panel. Ford, Whole Foods, and iHeartRadio joined us.

READ MORE →
The Next Web

Tumblr CEO David Karp talks growing up loving ads, brands that ‘get it’

February 20, 2013

During Social Media Week in NYC, Tumblr CEO David Karp took to the stage with Ogilvy’s John Bell to discuss how brands can take advantage of Tumblr without spoiling it.

READ MORE →
Adweek

Tumblr Draws a Distinction Between Its Ads and Those of Google and Facebook

February 20, 2013

Social@Ogilvy hosted a panel during Social Media Week with Tumblr's Founder and CEO, David Karp. The article highlights the distinction between Tumblr's Ads and those of Google and Facebook.

READ MORE →
Inc.

Here's the Tumblr Founder's Favorite Tumblr (and Why It Matters)

February 20, 2013

Among the many events currently taking place as part of Social Media Week, Tumblr founder David Karp sat down Wednesday with John Bell, Global Manager of Social@Ogilvy, to chat about all things Karp--including his favorite Tumblr.

READ MORE →

Social@Ogilvy

Trends, insights, best practices and more from the world's largest network of social media strategists.

RECENT BLOG POSTS

Sell or Else

Ogilvy corporate blog featuring thought-leadership from across the Ogilvy network

RECENT BLOG POSTS

Asia Digital Map

A collaborative blog with contributions coming from all parts of Ogilvy Group across the Asia-Pacific region that covers word of mouth marketing, digital innovation and social media in Asia.

RECENT BLOG POSTS

Social Media in China and Across Asia

Thomas Crampton, APAC Regional Director of Social@Ogilvy, offers insider access to the world of social media and mobile markets throughout China and the greater Asia Pacific region.

RECENT BLOG POSTS

Tweed

Entertainment and marketing news curated by OgilvyEntertainment.

RECENT BLOG POSTS

Ogilvy PR

Provides strategic public relations counsel to a variety of clients across its six core practices: social marketing, public affairs, healthcare, consumer marketing, corporate, and technology.

RECENT BLOG POSTS

Ogilvy DO

Ogilvy DO.com a home for ideas, insight and inspiration, that will help make business more creative.

RECENT BLOG POSTS

WomenOlogy

A platform for sharing insights and points of view on marketing to women, authored by a diverse group of members from Ogilvy Public Relations Worldwide.

RECENT BLOG POSTS

Social Marketing exChange

The Ogilvy Washington Social Marketing team addresses public health and social issues with social marketing and behavior change communications.

RECENT BLOG POSTS

jogilvy

Ogilvy Johannesburg shares social media and mobile insights, how-to’s and more from around South Africa.

RECENT BLOG POSTS

Ogilvy PR Australia

The Ogilvy Australia office covers topics ranging from creating conversation to influencing customers as well as offering insight into what’s happening within social media Down Under.

RECENT BLOG POSTS

Ogilvy PR Taiwan social and PR blog

Ogilvy Taiwan’s philosophy on the evolution of social media and life in a world apps and social networking sites.

RECENT BLOG POSTS

Ogilvy Vietnam's Social Blog

Ogilvy Vietnam provides a deeper look into social media and mobile technology in Vietnam.

RECENT BLOG POSTS

Questions D'Influence

Ogilvy Paris on the exchange of ideas and influence in the digital space.

RECENT BLOG POSTS