We Do Deep Social

Social media technology has revolutionized the way businesses communicate and connect with consumers. But it doesn’t stop there.

Social media has the potential to increase collaboration within a workforce, transform employees into powerful brand advocates, inform product design, and fuel innovation.

Our team of social media strategists and management consultants serve as trusted advisors, helping businesses harness the power of social media to deliver value far beyond their marketing and communications goals, right down to the bottom line. Social Business Solutions build capacity and systems within organizations to use social media in four emerging areas:

  · Building Brand Reputation and Value

  · Creating Customer Value

  · Increasing Operating Excellence

  · Strengthening Workforce and Culture

From navigating policy issues to creating social media playbooks, we design programs and implement solutions that span across the enterprise, driving businesses forward.

How do we create award-winning social media strategies for clients? First, we listen.

From twitter to Facebook, blogs to websites, our global listening and analytics team digs deep into the millions of online conversations taking place every day about a brand, its competitors and the industry overall. We monitor social media and search behavior to deliver actionable insights that shape the framework of effective, integrated programs.

Our Listening Post technology platform and research tools provide an unrivaled view of the social web, tapping into what consumers think, how they communicate, and why they care to share.

We capture day-to-day sentiment and conversation about a brand, ultimately driving product positioning and messaging throughout the lifetime of a campaign. It allows for rapid response to misinformation or a crisis. It helps identify key influencers, set measurement benchmarks, and optimize paid digital media and search.

Listening may be the first step in creating a remarkable social experience that gets people talking, but it should never stop.

Are we winning or are we losing? That is the biggest question we ask ourselves every day.

Are all of our efforts on Facebook increasing the lifetime value of customers and sales? Have we tangibly built a community of advocates who will defend us when times get tough?

To measure and evaluate the business value of social media-based programs, we have to be innovators. We have to be ready to challenge the status quo of current channel-based metrics to speak to the business leader in brands. That’s what Conversation Impact is all about — practical, business-based measurement.

Conversation Impact is Ogilvy’s approach to integrating engagement and advocacy metrics with other KPIs to benchmark and evaluate business or marcom value.

Social media is driving change in markets around the world, shifting the way we form opinions and make purchase decisions. We rely on our social networks for news, information and recommendations. And we take those networks with us everywhere.

Consumers seek out and respond only to relevant content, and ultimately develop an individual “personal message shield” comprised of friends, family and social connections they trust. Businesses that engage in social media effectively and authentically can deliver unique value and pass through that shield.

But unlocking the value is hard. It requires change.

Brands must move their marketing and communications to an owned, earned and paid model to reach a measureable goal. Our team is the largest network of social media strategists in the world — combining the art and science of influence to deliver fully integrated solutions for this new customer/stakeholder journey.

We plan effective programs based upon behavioral economics and our own experiences, working with clients to uncover what drives their target audience to engage, share, and take action. From content activation and optimization to community and conversation management, we deliver remarkable experiences and relationships that inspire advocacy.

By leveraging both influencers and social networks, our model produces social media that scales … breaking through the personal message shield.